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Hub You - Advertising? Consider Product Life Cycle and Customer Buying Habits
If transport industry is a game of soccer, there are sure signs that the goal posts are shifting*. (Note: for better viewing experience with appropriate colour highlights, please refer to original article, url attached)Goalpost #1: Previous goal post (1996): LTA White PaperWe only started MRT
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furt
Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but I can't tell what’s a good opportunity and what’s not any more. Because of
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furt
If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for web log) is a use
Classic marketing theory details the life cycle of a product or service as
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furt
Graphic Design is a very challenging creative and artistic job. Graphic designer has to be able to solve the task given and comes up with the idea of visual communication which not only attractive but yet persuading the viewers/readers to grab the message behind it and arouse the emotion, logic and certain needs. Generally, grap
Classic marketing theory details the life cycle of a product or service as
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furt
First of all, I need to make clear that I have no commitment by promoting Google Adwords, the pay per click search engine from Google. I am not Google affiliate at all. I just consider Google Adwords the most effective pay per click search engine and I will explain why.Reason 1:The Google audience / user base has t
(1) introduction,
(2) growth,
(3) maturity,
(4) decline, and
(5) phase-out.
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furt
Large corporations as well as small and midsize companies are desperately looking for new ways to save money. The usual procedure is hiring a consultant to get the processes up to date, and looking for possibilities to reduce the cost, mainly the labor cost. Since almost any company is doing that, there should be a high probabil
In other words: when it's
(1) New,
(2) Rapidly Accepted,
(3) The Industry Standard,
(4) Fading, and
(5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research o
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