Hub You - Internet and Businesses Online

Entrepreneurs - You've Got A New Business - So Shout About It!
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?Opening Celebration: Make a big thing about the opening of your new business. Hold a party, send out invites, tell the press. Start your new life with a bang! Start a your campaign before you open by building up anticipation. Remember the “what’s an Oprah?” Now who hasn’t heard of Oprah Winfrey?Press Releases: If you have just done something interesting and wonderful, then tell the press about it. Write a press release, send it to your local press and publish it on a press release web site.Web Sites: Set up a web site and submit your site to major search engines. Build up your links.Publish: Write articles, write fo

this world! If you’re a small or home-based business, you likely don’t have the same kind of luxury to experiment and make expensive mistakes.

So think practical -- be realistic -- and start looking for other sites that are successfully selling their cotton balls online (or one, similar product), and model your site after theirs. Your site doesn’t need to be the next Yahoo! or eBay for you to be earning a significant 6 figure income.

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces

Branding, The How's, What's And Why's
Your business brand says a lot about you and your business. If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business. So what is Branding? Many people think that having a logo and maybe a short description of their services is all they need to set up their brand. This is not so. Your brand encompasses all that your business does, from first contact with your potential customers through to how your products are defined and sold.Your brand is what defines and describes your business. Look at any two different companies that compete in the same market and look at how people recognize and remember them.For example look at Rolls Royce and Toyota - they both sell cars but each company is known for a differe

Motivational speaker Anthony Robbins once said, “If you want to be successful, find someone who achieved the results you want and copy what they do, and you’ll achieve the same results.”

It’s an idea I became familiar with many years ago…

When I was first getting started online, I made a lot of mistakes. Not because I wasn’t trying to model successful businesses, but because there simply weren’t businesses online to model. (In 1996, I was among the first handful of people to actually start selling products over the Internet.)

So I gathered as much information as I could from successful offline marketing experts like Jay Abraham; however, the challenge was adjusting their techniques to work in the online world. I’m sure it will come as no surprise to you that many of the techniques used to market and sell in the “real world” either…

a) Didn’t work at all on the Internet. Or

b) Needed to be seriously adjusted, tested, tweaked, and adjusted some more to really get results online.

The point that I’m trying to make here is that it literally took me years of testing and hundreds of thousands of dollars to discover the same techniques that you’ll now see commonly used online today. Fortunately, there is no reason for things to be nearly this difficult for you. Today, modeling the Internet “successes” is relatively easy. (Though, be careful that you separate the phonies and fakes from the “true experts” -- look for those who honestly practice what they preach and who can prove it!)

The biggest investment that you’ll need to make is your time…

If you’re interested in long-term, life-changing success, then a few extra days of reading and researching shouldn’t matter. It’s the success of your business that we’re talking about here, so don’t make the fatal mistake of thinking that you’re “wasting time.” Remember that what you learn today could be the technique or strategy that saves you not only wasted time and effort, but thousands of dollars in “could have been” profits.

It’s an extremely simple concept…

Guarantee Your Success By Modeling The Successful

1) What Should My Web Site Look Like?

Why spend thousands of dollars having a flashy site designed that’s loaded with theme music and spinning graphics? Some of the most successful web sites online today have extremely sleek, simple designs.

Of course, before I tell you to model proven successful web sites, I want you to be aware of “the catch”…

When researching web sites to model, the ones you should be paying closest attention to are your competitors’ and sites that have a profit model similar to your own (i.e. look for sites that make money in a similar way).

For example, if you sell cotton balls on your web site, you shouldn’t be modeling your site design after Amazon.com. First off, they sell books (among other things). You sell cotton balls. They offer a wide variety of titles and choices. You offer one product -- cotton balls. Finally, let’s face it -- their advertising budget is out of this world! If you’re a small or home-based business, you likely don’t have the same kind of luxury to experiment and make expensive mistakes.

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces

Internet Marketing - Insider's Secrets On How To Advertise On One Of The Best Classified Web Sites
If you have never used Craigslist you are missing out on a great resource. Craigslist has classified ads in all 50 states and major cites. It is free to post except for jobs in 3 or 4 cities where they charge for listings. Now most of the ads are for local services and products.The rules are you shouldn’t post multiple times in the same category or multiple cities or the wrong category. If you try and spam you will quickly be flagged and deleted and your ip can be blocked. Craigslist is indexed on a daily basis so if you place an ad it will show up in Google within days and can stay there for months. Ads posted to the largest cities are rotated off every 7 days.Smaller cites get rotated off in 45 days. I have found my pages still indexed by Google months after they were rotated off of Craigslist. Generally any opportunity type of ad is only accepted under small business services.

ise to you that many of the techniques used to market and sell in the “real world” either…

a) Didn’t work at all on the Internet. Or

b) Needed to be seriously adjusted, tested, tweaked, and adjusted some more to really get results online.

The biggest investment that you’ll need to make is your time…

It’s an extremely simple concept…

Guarantee Your Success By Modeling The Successful

1) What Should My Web Site Look Like?

Of course, before I tell you to model proven successful web sites, I want you to be aware of “the catch”…

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces

Working with Foreign Cultures
CultureCultures differ in how they communicate, how they use their time, and how they view themselves in terms of empowerment and decision making. These differences are likely to become apparent in business sessions with people from other countries. There has been considerable research done by anthropologists, psychologists and businesspeople on what these differences are and how we can learn to work effectively within other cultures, as will be described in this chapter. The main variables we will discuss are selected from the research of Edward Hall, Florence Kluckhohn, F.L. Strodtbeck, and Geert Hofestede.Many business people are not prepared for some of the basic differences that they will experience when working with other cultures. Both businesswomen and businessmen will experience many culturally differing styles, mannerisms, and behaviors, and women in particular frequently find

The biggest investment that you’ll need to make is your time…

It’s an extremely simple concept…

Guarantee Your Success By Modeling The Successful

1) What Should My Web Site Look Like?

Of course, before I tell you to model proven successful web sites, I want you to be aware of “the catch”…

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good media directories on the market but the big daddy of them all is Bacon’s media directory which lists all newspapers, radio and TV stations in the U.S. by state, city, call letters and provides a wide range of useful data like producers names, show formats, etc. While expensive (over $250.00) this directory is an indispensable tool to media professionals. You may want to check your public library and see if they have one or can order one in. This way, yo

me of the most successful web sites online today have extremely sleek, simple designs.

Of course, before I tell you to model proven successful web sites, I want you to be aware of “the catch”…

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces

Personnel Management to HRM – Maslow’s Theory
Management science lately, has realized the significance of human resource in the organization. Even in the present days, for I.T. , the operation requires human resources. Therefore managing the available human resource is considered to be a vital management function. However, it is interesting to note that conventional thoughts on Personnel Management has transformed into the birth of new ideas in the philosophy of human resource development and human resource management.The ideas of Personnel Management contradicts with the ideas of HRM in many aspects . Organisations envisaged manpower as machines , rather than men or women , endowed with the feelings and emotions. It considered that the potential would be the best and rest was left untouched.Personnel Management surmounts the aforesaid, with its latest thoughts, emphasizing and envisaging hardly on the feelings and emotions, cater

this world! If you’re a small or home-based business, you likely don’t have the same kind of luxury to experiment and make expensive mistakes.

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a “natural gift” for writing award-winning copy without any education whatsoever.

Sure, some people might get “lucky” and stumble onto bits and pieces of the proven approach -- but I can guarantee you that anyone who hasn’t studied the “art & science of sales copy” is missing key elements that could increase their sales by 400% - 1,200%. I’m not kidding here…

So rather than playing a “hit or miss” guessing game with your copy, I highly recommend looking for sales copy that makes YOU want to buy and studying it. After you’ve read enough quality copy, you’ll start to notice a distinct pattern that you can apply to your own writing.

3) How Do I Rank At The Top Of The Search Engines?

If you plan on ranking at the top of the search engines, then I can’t stress enough the importance of educating yourself. The search engines are a highly competitive arena where only those who have taken the time to “learn the rules” claim a top 10 spot.

Very rarely these days will you hear of someone “getting lucky” and just magically sliding into a top ranking.

So if you want a top 10 listing under your best keywords and phrases (i.e. you want your site to appear in the top 10 listings when someone searches the key phrase “cotton balls” in MSN, Yahoo!, Google, etc…), then you need to do two things…

a) Examine the web sites that already rank in the top 10 under your best keywords and phrases -- and look for patterns.

b) Use the proven know-how of the search engine experts to learn the ropes. If you want a top ranking, then you’ll want the experience and advice of someone who makes it their mission to keep up with the constantly changing rules of each search engine and directory.

In fact, before you spend a lot of time examining the sites of your competition for clues as to why they are listed among the top 10, I recommend seeking out these search engine gurus. With their advice, you’ll be better prepared to critically examine your competitors’ web sites for clues that explain why they’re at the top of the ranks.

4) How Do I Drive Targeted Traffic To My Web Site?

If you want to increase the number of targeted potential customers who are arriving at your web site each day, then a listing in the search engines is a good start, but it’s also exactly that -- a start.

Again, take some time to research your competition. How are they attracting their visitors? Do they have a lot of links on other sites? Do they have their own Affiliate Program? Do they participate heavily in newsgroups? Do they have an established viral marketing campaign?

Use the experience of your competition to your advantage by learning their secrets -- and then tweaking and improving on their approach to do them one better!

Work Smarter -- Not Harder -- And See Bigger Rewards And Profits

Even now, I still scour the Web to see how others are creating their own success. I analyze my competition… I read everything that I can get my hands on… and I remain open to new ideas and new approaches.

Today, it’s relatively cheap and easy to get a solid education in what Internet marketing techniques work, which to avoid, and how to build guaranteed succes

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As a busy executive, you face some extremely difficult challenges like creating and dominating new markets or finding and keeping the best people. But then, like many executives, do you find yourself spending too much time solving everyday problems (that only you can solve, right?), which prevent you from growing your ideal business?

Advertising in the paper works for many people in business. The astute merchant understands the newspaper’s weaknesses and works to avoid them whenever possible.

Even negative aspects of ecommerce can be moved to the positive side of the ledger. Sometimes it’s all in how you look at it and how you respond to the negatives.

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