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Hub You - For a Client-Attracting Website, Create a Special Offer That Motivates Visitors to Say Yes
Remember the good old days when you could simply stuff rate sheets into the mail slots of Realtors and spend the afternoon fielding phone calls? Unfortunately, those days of marketing the realtors with simple rate sheets has changed.It seems that all loan officers are marketing to Realtors in the same w
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five c
One option in going into business is to buy a going operation. The advantage over starting from scratch is, of course, that there are more facts to work with than a business which exists only on paper. To turn this into an advantage, the prospective buyer of a small business must know how to gather the data relevant to
A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.”
So she looks for a Call to Action: "Click here and get a Free Report."
And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.
Yawn.
At that point, your prospect decides to leave. Unless she’s been living on another planet, she has some idea of what you do (or thinks she does).
If you’re an accountant, she won’t be astounded to discover you’ll prepare her taxes. If you’re a virtual assistant, she’ll expect you to help with mailing lists and phone calls.
And she’s been to 43 other websites. She’s already seen the same list. Her eyes start to glaze over. She decides it’s time to take a break and watch the latest replay of The Sopranos.
At least that’s what I would do.
How can you prevent the bleary-eyed visitor blues?
(1) Create a problem-solving Call for Action – before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.
A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
A speech coach: “Five techniques that tell your audience you're a professional speaker"
An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five cl
Training your employees, you can also say it's important for large organizations to have a training department. When an employee shifts job, the job requirement changes according to the change of industry, product and lot more. The process now-a-days companies follow is the moment they have a new hire, employees straigh
Yawn.
At that point, your prospect decides to leave. Unless she’s been living on another planet, she has some idea of what you do (or thinks she does).
If you’re an accountant, she won’t be astounded to discover you’ll prepare her taxes. If you’re a virtual assistant, she’ll expect you to help with mailing lists and phone calls.
And she’s been to 43 other websites. She’s already seen the same list. Her eyes start to glaze over. She decides it’s time to take a break and watch the latest replay of The Sopranos.
At least that’s what I would do.
How can you prevent the bleary-eyed visitor blues?
(1) Create a problem-solving Call for Action – before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.
A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
A speech coach: “Five techniques that tell your audience you're a professional speaker"
An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five c
There are literally hundreds of places out there that will list out eBay selling tip after tip. Complicating a process that’s pretty simple, the many eBay selling tip ideas out there might be good, but they don’t top the most important eBay selling tip by a long shot.The key to being successful in selling on this
And she’s been to 43 other websites. She’s already seen the same list. Her eyes start to glaze over. She decides it’s time to take a break and watch the latest replay of The Sopranos.
At least that’s what I would do.
How can you prevent the bleary-eyed visitor blues?
(1) Create a problem-solving Call for Action – before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.
A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
A speech coach: “Five techniques that tell your audience you're a professional speaker"
An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five c
You can't force your boss to stump up more money, but you can attempt to negotiate a better salary. Here are some simple strategies that are easy to use and that will boost your case if used carefully.1. Choose the best and most receptive time for your boss. Ask for a meeting midweek, when the initial issues of t
A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
A speech coach: “Five techniques that tell your audience you're a professional speaker"
An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five c
The domain name registration process can be confusing to first time buyers. There are a number of terms to worry about. Hopefully, with the information below, you'll be able to successfully register domain names while avoiding the pain that can sometimes come from the domain registration process.What the heck is
(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.
A hairstylist: “Curly hair is my specialty (and we're never late with appointments)."
A virtual assistant: "I can program the Internet's top shopping cart system to save you 5 hours each month."
A speech coach: "Five clients I coached last year are now listed with speaker bureaus."
(3) Identify benefits your prospect may not have anticipated.
For instance, prospective clients may not realize that some office organizers can help them choose furniture to make their lives easier. Others employ feng shui principles.
Bottom Line: Visitors who see a big grab-bag list of offers will tune out if they recognize the first few. “Ho hum. I know that.”
Instead, find ways to showcase yourself and your expertise --professionally. Your visitors will thank you.
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<a href="http://www.iadvice.info/article/68743/iadvice-For-a-ClientAttracting-Website-Create-a-Special-Offer-That-Motivates-Visitors-to-Say-Yes.html">For a Client-Attracting Website, Create a Special Offer That Motivates Visitors to Say Yes</a>
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