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Hub You - Web Site Revenue - A Few Easy Do It Yourself Tools for Any Business
Online Business! Is it a Business?Never forget that an online business must still adopt sound business practices to succeed. Your goal should be to work at the business and not for the business.Work towards the goal of you not being necessary to the business for it to run successfully.Most online businesses are small and there is nothing wrong with that. Most don't have much money (I reckon there is something wrong with th "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical. Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth readi
Benchmarking DevianceA few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in the community shared the same resources and the same socioeconomic status. Their As resource strapped small businesses look for ways to expand their market without expanding their payroll, generating more web site revenue shows a very quick return on investment.Around the year 2000 the great internet land rush was in full effect. It seemed as though every small business owner was being told they needed a website. So, a lot of them got one... What next? The good news was that there were many fewer web sites out there, and it was much easier to get found. Just like the traditional yellow pages, the goal was to have the "door swing" and the "phone ring". Website revenue was going to be the life saver for small businesses who found they were spending too much time working in their business than building their business. My favorite story from this time was an auto body shop who signed up with one of our former companies to have an e-commerce site developed. No, I'll admit, we had some relatively aggressive sales people, and the truth is they didn't know the first thing about the realities of website revenue generation. So, the auto body guy who was also a distributor for a line of wheels and accessories got so excited by the prospects of his new revenue generating web site that he actually hired a new receptionist to man the phones. This was of course 3 months before delivery, so one has to question his whole decision making process. What this story illustrates is the "build it and they will come" mentality that was pervasive in the early days of the small business internet. Guess what. They didn't come. But, back then a few simple techniques would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good "keywords" -- to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that's another story. Really though, keyword stuffing worked... for a while. These days though, if you really want to have your web site generate revenue it takes much more work. Any good internet marketing company will tell you that what are referred to as "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical. Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth readin
6 Ways To Create A Powerful, Persuasive P.S. For Every Direct Response PromotionThe postscript or PS is a vital part of any direct mail on online sales letter. If it's worded properly the PS will inflame your prospect's desire for your product or service right before they sign on the dotted line or type in their credit card number. If you want to build a PS that really reaches your prospect, you must create it with passion. You must return to the original promise that brought your prospect into the copy and stir the e l was to have the "door swing" and the "phone ring". Website revenue was going to be the life saver for small businesses who found they were spending too much time working in their business than building their business.My favorite story from this time was an auto body shop who signed up with one of our former companies to have an e-commerce site developed. No, I'll admit, we had some relatively aggressive sales people, and the truth is they didn't know the first thing about the realities of website revenue generation. So, the auto body guy who was also a distributor for a line of wheels and accessories got so excited by the prospects of his new revenue generating web site that he actually hired a new receptionist to man the phones. This was of course 3 months before delivery, so one has to question his whole decision making process. What this story illustrates is the "build it and they will come" mentality that was pervasive in the early days of the small business internet. Guess what. They didn't come. But, back then a few simple techniques would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good "keywords" -- to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that's another story. Really though, keyword stuffing worked... for a while. These days though, if you really want to have your web site generate revenue it takes much more work. Any good internet marketing company will tell you that what are referred to as "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical. Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth readi
The Past, The Present, And The Future: A Compulsive Gambler's Thoughts Through Poetry Part 3The Past, The Present And The Future, A Compulsive Gambler’s Thoughts Part 3 is a collection of poems that express what I was going through during the last ten years of my life. Through this experience I was able to better understand what I was going through before, during and after with my compulsive gambling addiction. You learn an awful lot about your self when you are able to put it into words. In part 3 there are two more poems Peac to body guy who was also a distributor for a line of wheels and accessories got so excited by the prospects of his new revenue generating web site that he actually hired a new receptionist to man the phones. This was of course 3 months before delivery, so one has to question his whole decision making process.What this story illustrates is the "build it and they will come" mentality that was pervasive in the early days of the small business internet. Guess what. They didn't come. But, back then a few simple techniques would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good "keywords" -- to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that's another story. Really though, keyword stuffing worked... for a while. These days though, if you really want to have your web site generate revenue it takes much more work. Any good internet marketing company will tell you that what are referred to as "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical. Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth readi
Understanding the Concept of Internet Network Marketing and Affiliate MarketingFor those of you who are new to the internet, or at least to the concept of making money on the internet, you will find that network marketing on the internet is not necessarily the same as what you may think from personal knowledge. Although it may involve the concept of recruiting new people to join your business network (network-based), it can also involve becoming an affiliate member of an established network (affiliate-based).Th ues would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good "keywords" -- to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that's another story.Really though, keyword stuffing worked... for a while. These days though, if you really want to have your web site generate revenue it takes much more work. Any good internet marketing company will tell you that what are referred to as "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical. Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth readi
Who Else Hears Sounds from Pictures in Your PowerPoint Presentation Although Sound Was Not AddedWho else hears sounds from the pictures in your PowerPoint Presentation?You will not know unless you ask. Just asking will add more interaction to your PowerPoint presentations.When you do your next PowerPoint presentation include a few pictures without text. Ask your audience “What sounds do you hear from this picture?”Note: Be careful to distinguish from sounds versus words spoken. That is another exercise you could "on page factors" only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical.Examples of great ways to build off-page factors are:
- Link baiting - the practice of creating interesting content just so people will link to it
- Blog and News group posting - ONLY do this if you have something real to say!
- Article creation and submission - again, make it worth reading
- And, the old favorite: Link Exchange - this of course is losing value, and like Blog and News postings should be limited to those site with whom you really have a common thread
- Finally, News Releases - and again, keep it real
So in summary, if you want to generate web site revenue, it's critical to be realistic and recognize that the same things that worked 6 years ago don't work today. Good content, both onsite and off are critical to a revenue generating web site. Some of the revenue generating tools are discussed above, but a full discussion of how to generate web site revenue should include affiliate marketing, pay per click advertising and even off-line marketing. You can build it, but if you don't tell them about it they will NEVER come.
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