pending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you p

One of the possible mistakes a new Internet Marketer makes when looking for a good Niche Market is not looking at the big picture. Or they approach Niche Marketing as a one product project, and not as a business. If you use the business approach you can often eliminate the too small issue.

There are three basic requirements for targeting any specific group of prospects. Ignore any of the three and you will not succeed in Niche Marketing no matter what your approach. But let’s look at the example below with just one product, and maybe even a low cost product that only generates $20 profit per sale.

The first step is to find an area of interest that has a sufficient number of prospects, our topic for this article. Number 2 is to find a cost effective way to reach out and touch this target group. And the third is to either solve a problem or provide a currently unavailable solution that is attractive to your Niche. But we’ll just stay with number one for this article.

Many people associate the word Niche with small, which depending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you pl

minate the too small issue.

There are three basic requirements for targeting any specific group of prospects. Ignore any of the three and you will not succeed in Niche Marketing no matter what your approach. But let’s look at the example below with just one product, and maybe even a low cost product that only generates $20 profit per sale.

The first step is to find an area of interest that has a sufficient number of prospects, our topic for this article. Number 2 is to find a cost effective way to reach out and touch this target group. And the third is to either solve a problem or provide a currently unavailable solution that is attractive to your Niche. But we’ll just stay with number one for this article.

Many people associate the word Niche with small, which depending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you p

product, and maybe even a low cost product that only generates $20 profit per sale.

The first step is to find an area of interest that has a sufficient number of prospects, our topic for this article. Number 2 is to find a cost effective way to reach out and touch this target group. And the third is to either solve a problem or provide a currently unavailable solution that is attractive to your Niche. But we’ll just stay with number one for this article.

Many people associate the word Niche with small, which depending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you p

touch this target group. And the third is to either solve a problem or provide a currently unavailable solution that is attractive to your Niche. But we’ll just stay with number one for this article.

Many people associate the word Niche with small, which depending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you p

pending on your definition of small could be true. But how do you determine just how many searches and corresponding prospects is too small? Therein lies the tricky part.

You need enough prospects to make the Niche profitable based on whatever product you plan to offer. The smaller the target group, smaller the number of possible sales.

My most successful method has been by using the same methods I use to determine the profitability of any PPC campaign. Even if you plan to use different ways to market to your prospects, PPC planning can give you some very real numbers to access the possible revenue. You can also use a PPC campaign to test the waters and see what kind of interest there may be in your planned product.

Let’s say your favorite search tool showed that there are 10-12,000 monthly searches on your product area. That may sound like a lot of searches but it may be a little deceptive. Let’s setup a few givens to illustrate our case. Say you have a lot of experience with PPC campaigns so you can write a great ad and produce a good landing page (or web site if you want to go to the direct sell – but most experts don’t recommend that).

So you fire up your account at Google Adwords or Yahoo Search Marketing. You place your ad, put in several groups of 20 keywords then do