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Hub You - The Ultimate Internet Marketing Business Plan - In Just Seven Sentences
Making a career change is nothing new in today's job market.I've heard it said that the average American changes careers at least once in his or her life. Long gone are the days of working for the same company from the time you graduate high school or college until that magical retirement day.You sure won't
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, whic
Let's talk about different types of selling models and sales processes as they relate to different businesses in the “B to B” sector. First of all, let's talk about the enterprise selling model. The enterprise selling model is characterized by high level of complexity. Typically, decision making cycles are long, there are multiple
Here's why:
I have interviewed a lot of Internet marketing and sales experts over the past several years. And not long ago I had the pleasure of interviewing a very big name in the marketing industry Jay Conrad Levinson.
And during that interview I did a detailed questions and answers session with him, where people on my list emailed me questions for me to ask Jay.
One of the questions someone asked was how to develop a good, solid marketing plan.
Jay's answer was so good I think every single person selling anything online should write it down, study it and use it every time they do business.
Here's what he said:
The thing he always recommends is writing simple seven-sentences he calls "guerrilla marketing plan." And the seven sentences go basically like this:
The first sentence tells the purpose of your marketing; what physical thing do you want people to do -- visit a website, call an 800 number, look for your product the next time they’re at the store, answer your email, clip a coupon, etc. In other words, what do you want them to do physically?
The second sentence tells the prime benefit or competitive advantage that you need in order to accomplish your purpose. You may have 100 benefits. Pick the main one. Specifically, pick your competitive advantage that your competition doesn’t offer.
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons that you’ll use. For example: article marketing, publicity, pay per click, search engines, referrals, etc.
The fifth sentence tells your niche in the market place. What's the first word you want to enter people’s minds when they see your product? Your name? Maybe your company's name?
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, which
Did you know that everyday there are hundreds (maybe thousands) of eBay auctions that have misspelled words in the titles and descriptions? Auctions with misspelled information do not come up on the regular eBay search, so frequently these listings have no bids and can be scooped up at a bargain price. This means you can profit by loc
One of the questions someone asked was how to develop a good, solid marketing plan.
Jay's answer was so good I think every single person selling anything online should write it down, study it and use it every time they do business.
Here's what he said:
The thing he always recommends is writing simple seven-sentences he calls "guerrilla marketing plan." And the seven sentences go basically like this:
The first sentence tells the purpose of your marketing; what physical thing do you want people to do -- visit a website, call an 800 number, look for your product the next time they’re at the store, answer your email, clip a coupon, etc. In other words, what do you want them to do physically?
The second sentence tells the prime benefit or competitive advantage that you need in order to accomplish your purpose. You may have 100 benefits. Pick the main one. Specifically, pick your competitive advantage that your competition doesn’t offer.
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons that you’ll use. For example: article marketing, publicity, pay per click, search engines, referrals, etc.
The fifth sentence tells your niche in the market place. What's the first word you want to enter people’s minds when they see your product? Your name? Maybe your company's name?
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, whic
Company registration in the Australian market is regulated by government policies, and in order to keep within the guidelines, you'll need to be aware of what has to be done.According to ASIC (Australian Securities and Investments Commission), these are the steps they recommend to get you started:
The first sentence tells the purpose of your marketing; what physical thing do you want people to do -- visit a website, call an 800 number, look for your product the next time they’re at the store, answer your email, clip a coupon, etc. In other words, what do you want them to do physically?
The second sentence tells the prime benefit or competitive advantage that you need in order to accomplish your purpose. You may have 100 benefits. Pick the main one. Specifically, pick your competitive advantage that your competition doesn’t offer.
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons that you’ll use. For example: article marketing, publicity, pay per click, search engines, referrals, etc.
The fifth sentence tells your niche in the market place. What's the first word you want to enter people’s minds when they see your product? Your name? Maybe your company's name?
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, whic
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons that you’ll use. For example: article marketing, publicity, pay per click, search engines, referrals, etc.
The fifth sentence tells your niche in the market place. What's the first word you want to enter people’s minds when they see your product? Your name? Maybe your company's name?
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, whic
Is it possible for recent university graduates to get a job where they can save over $1000 a month, get flown around the world, and have their accommodations furnished and paid for?If this seems too good to be true, you’re right about one thing: it is good, but, in fact, it also happens to be true.Almost everyone has hea
The sixth sentence tells your identity (not your image) -- your distinct personality. You don't want to be a cold, faceless institution in anyone's mind. You want to be a flesh and blood person with a real personality.
Finally, the seventh sentence tells your marketing budget, which should be expressed as a percentage of projected gross sales.
And that's it.
Jay's simple plan works almost like magic for people.
It keeps you on track, keeps you focused, and keeps your goals in line and easier to achieve.
Next time you have a new product or business to launch, use this simple guide. It can make everything go down a lot easier, faster and more profitably for you.
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