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You are here: Home > Internet and Businesses Online > Internet Marketing > Internet Marketing: It Takes a Lot More Work Than You Think-Part 2 |
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Hub You - Internet Marketing: It Takes a Lot More Work Than You Think-Part 2
The Secrets to Becoming a Successful Creative Entrepreneur: JJK Secrets #19-21 ve different algorithms for listing and rating sites.Hello Creative Entrepreneurs!Welcome to the e-class on Creativity & Entrepreneurship: The Creative Evolution of an Intellectual Property©Let’s start with the thought for the day:When you find the destiny for which you were born, all you need to bring is your courage, your honor and your commitment! From the movie North and South.I love this quote! It says it all. It’s simply profound and What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" st Hourly Rates - Don't Lowball To Get Clients In part 1 of this article series on internet marketing, I discussed my own personal entry into the world of the internet. It has been a journey characterized by many new concepts, countless hours of work and again, countless hours of still more work. The opinions expressed are all my own. You may feel free to object to anything I say. You are even encouraged to give your own opinions and experiences and they will be published on this site(if you wish).Hourly rates that you charge your clients are very closely related to the ultimate success or failure of your business. Your hourly rates must be high enough to sustain your income needs and not so high that you drive away your sweet spot, small business, target client.The most common mistake people make early on is setting an hourly rate that it too low. You have to get your small business clients used to I still firmly believe in the promise of the internet. I hope that these articles will serve as a reality check for anyone seeking to create websites. I have read hundreds, if not thousands of articles on the correct way to develop and promote a website. The problem is, that what works today, may backfire on you tomorrow. The temptation is to take the fast and easy road to try to achieve success and a high website ranking. Once you become "visible" on the internet, you will see a rapid increase in your email popularity. If you don't get at least 10 offers a day for software that will take your website to the top, you are one of the lucky ones. My advice is to ignore all of them until you have a good grasp of internet protocols and some rules that you should follow from day one. The first thing to learn is that there is no substitute for slow and methodical growth of websites. Organic growth will get you a lot further than a site that magically springs up overnight like a giant beanstalk. A lot of software that is available will appeal to the " I want it right now" crowd. By this I mean that there is software available that will submit your site to 50,000 search engines, link you to a million other sites and just plain get you into trouble. Anyone with any knowledge of the internet has heard of Google, Yahoo, MSN and other search engines. The trouble with being discovered by these search engines is that they all have different algorithms for listing and rating sites. What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" str Another Expensive Marketing Mistake: Assuming Too Much believe in the promise of the internet. I hope that these articles will serve as a reality check for anyone seeking to create websites. I have read hundreds, if not thousands of articles on the correct way to develop and promote a website. The problem is, that what works today, may backfire on you tomorrow. The temptation is to take the fast and easy road to try to achieve success and a high website ranking. Once you become "visible" on the internet, you will see a rapid increase in your email popularity. If you don't get at least 10 offers a day for software that will take your website to the top, you are one of the lucky ones. My advice is to ignore all of them until you have a good grasp of internet protocols and some rules that you should follow from day one.What should you assume about your audience?When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.But should you assume that they know who you are, and where you are?An advertisement in our local newspape The first thing to learn is that there is no substitute for slow and methodical growth of websites. Organic growth will get you a lot further than a site that magically springs up overnight like a giant beanstalk. A lot of software that is available will appeal to the " I want it right now" crowd. By this I mean that there is software available that will submit your site to 50,000 search engines, link you to a million other sites and just plain get you into trouble. Anyone with any knowledge of the internet has heard of Google, Yahoo, MSN and other search engines. The trouble with being discovered by these search engines is that they all have different algorithms for listing and rating sites. What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" st Count Down To An Advert increase in your email popularity. If you don't get at least 10 offers a day for software that will take your website to the top, you are one of the lucky ones. My advice is to ignore all of them until you have a good grasp of internet protocols and some rules that you should follow from day one.There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me The first thing to learn is that there is no substitute for slow and methodical growth of websites. Organic growth will get you a lot further than a site that magically springs up overnight like a giant beanstalk. A lot of software that is available will appeal to the " I want it right now" crowd. By this I mean that there is software available that will submit your site to 50,000 search engines, link you to a million other sites and just plain get you into trouble. Anyone with any knowledge of the internet has heard of Google, Yahoo, MSN and other search engines. The trouble with being discovered by these search engines is that they all have different algorithms for listing and rating sites. What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" st Set up your own Merchant Account ings up overnight like a giant beanstalk. A lot of software that is available will appeal to the " I want it right now" crowd. By this I mean that there is software available that will submit your site to 50,000 search engines, link you to a million other sites and just plain get you into trouble. Anyone with any knowledge of the internet has heard of Google, Yahoo, MSN and other search engines. The trouble with being discovered by these search engines is that they all have different algorithms for listing and rating sites.Have your own merchant account and build your credibility with your customers.Many subscription site owners outsource their credit card processing activity to outside agencies. These days it has become very simple for subscription sites to have their own merchant accounts, thereby enabling them to handle their own credit card payments from the customers. Having your own credit card processing facility incr What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" st For Sale By Owner ve different algorithms for listing and rating sites.Do you remember when everyone read the classified ads? You could buy or sell anything (legal) by placing an ad in the newspaper or the item-specific ad weeklies; of course you still can, but an even better option for most consumers and marketers these days is the online seek/find route.Someone out there is looking for a new home but dreads the process of driving to, walking through, and weighing options whil What works for one engine may hurt you on another. The best you can do is try to keep up with some of the basics of good site structure. Websites that appear overnight with 1,000 pages and 200 links to other sites, will not be looked upon favorably. They might get treated as "Spam" sites and get blacklisted. You must avoid this at all costs. There are strategies widely available that are considered "black hat" strategies. They may get you a high search engine ranking for the moment, but in the long run will almost certainly lead to problems with the search engines. They stretch the rules of what is acceptable, and in many cases cause more problems than they solve. You don't want to get your site banned because of some promotional strategy that is in favor for the moment. Many of you have probably heard of the "Google Dance". This refers to Google(one of the largest and most influential search engines), changing their algorithms for website ranking. It's because of this, that websites may rise, and even more suddenly, fall in page rank(Google's method of rating the importance of web pages). In future articles, I will address what specifically works (from personal experience) what doesn't and what to avoid. The best piece of advice I can give at this point, is go slow and steady. The hare doesn't win the race, the tortoise is usually better off.
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