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  • Hub You - How to Write a Great Video-Marketing Script

    It Takes One Grump to Spoil a Brand!
    Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hours into the spending spree and heard her say, ‘I
    host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."

  • Be personal!
    An important point that Internet marketers oft
    Web Site Visitors Leaving Empty-Handed? Correct These Mistakes & Stop Them, P2
    Why is your online sales copy--your 24/7 salesman—not doing his job? Does this scenario sound familiar? You have been working hard to build traffic. Finally, you have watched your visitor rate climb higher than it's ever been. Congratulations! You are excited about the traffic. You know more traffic potentially means more sales, right. But your visitors are leaving without buying. They are leaving empty-handed.You are not alone. Many service business owners, infopreneurs and writers fail to sell online. In fact, resea
    If you want to write a great video-marketing script, you only have to keep a few things in mind. Here the short list:

    • Remember WII-FM!
      No, those aren't the call letters for a radio station. They stand for "What's in it for me?" In other words, what are the benefits that you have to offer your customers. Benefits are different from features. Features include a physical description of your product or service, its price, how it is used, and so on. Benefits describe how the product helps customers solve their problem or achieve a goal. After you've written a draft of your script, go back through it, ruthlessly asking yourself, "Is this a feature or a benefit?" And if you answer "Feature," change it into a benefit.
    • Write your best benefit in your opening statement.
      Can you identify what is the most attractive benefit of your product or service? Put that at the beginning. Word it in such a way that it's attention-getting, uses action words, and has PUNCH! Make it as short as possible!
    • Apply the K-I-S-S principle ("keep it simple, stupid," or more tactfully, "keep it super-simple")
      The longer the video is, the larger the file size, the more space it takes up on your host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."
    • Be personal!
      An important point that Internet marketers ofte
      Efficient, Effective Meetings
      Introduction Most professionals report spending between 15% and 30% of their time in meetings. How about yourself - do you know the inside of the conference rooms better than you know your office? And of the time that you spend in the meetings, how much of it is really valuable to you, and how much does it cost? Consider a typical status meeting consisting of one Vice President who earns $100,000 per year, and six Directors who earn $75,000. If the meeting runs for one hour, it costs the company about $
      to offer your customers. Benefits are different from features. Features include a physical description of your product or service, its price, how it is used, and so on. Benefits describe how the product helps customers solve their problem or achieve a goal. After you've written a draft of your script, go back through it, ruthlessly asking yourself, "Is this a feature or a benefit?" And if you answer "Feature," change it into a benefit.
    • Write your best benefit in your opening statement.
      Can you identify what is the most attractive benefit of your product or service? Put that at the beginning. Word it in such a way that it's attention-getting, uses action words, and has PUNCH! Make it as short as possible!
    • Apply the K-I-S-S principle ("keep it simple, stupid," or more tactfully, "keep it super-simple")
      The longer the video is, the larger the file size, the more space it takes up on your host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."
    • Be personal!
      An important point that Internet marketers oft
      Generate MlM Leads By Hosting Your Own T.V. Show
      I think most of will agree that television is the most influential Marketing tool ever created. The average family in the U.S Has 2 T.V in their home. With about 30 million Canadians and 270 million Americans that’s 300 million people. Let’s say that Of those people may be interested in an home based mlm business. That’s about 150 million households. When was the last time youn Watched television? Maybe in the last 48 hours. Most people can’t Justify doing a business opportunity presentation on T.V buying Air time.<
      h it, ruthlessly asking yourself, "Is this a feature or a benefit?" And if you answer "Feature," change it into a benefit.
    • Write your best benefit in your opening statement.
      Can you identify what is the most attractive benefit of your product or service? Put that at the beginning. Word it in such a way that it's attention-getting, uses action words, and has PUNCH! Make it as short as possible!
    • Apply the K-I-S-S principle ("keep it simple, stupid," or more tactfully, "keep it super-simple")
      The longer the video is, the larger the file size, the more space it takes up on your host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."
    • Be personal!
      An important point that Internet marketers oft
      How to Work in Promotional Modeling
      No jobs for supermodelsGood looks are essential, however not the same kind of looks as for fashion modeling. The needs of clients that book models for this kind of work are completely different from a magazine client for example that looks good in a beauty advertorial. Promo girls must be able to look good for long days without the help of makeup artists and retouching! A promotional model must be almost 'conventionally' good looking, i.e. the general public would consider the promo girl to be attractive or eve
      in such a way that it's attention-getting, uses action words, and has PUNCH! Make it as short as possible!
    • Apply the K-I-S-S principle ("keep it simple, stupid," or more tactfully, "keep it super-simple")
      The longer the video is, the larger the file size, the more space it takes up on your host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."
    • Be personal!
      An important point that Internet marketers oft
      Virtual PBX and Expense Management
      A traditional PBX system requires special wiring, training and lots of capital . In a few years, you may have to discard the PBX and get a bigger one. More capacity and different equipment equal more training and more expenses.With a Virtual PBX system can be easily scaled either way to provide you a PBX system that your business needs. VoIP technology now makes it possible to have a remotely hosted Virtual PBX system with no special telephone wiring at all. The phones connect to your existing data network and and use
      host, and the more likely it is that your audience will get bored before you're finished. Better to stop too soon, while they still want you to go on, than to keep yapping even a second after they want you to "put a cork in it."
    • Be personal!
      An important point that Internet marketers often forget is how blind your customers are when they are considering an online purchase. This is where video-marketing can really contribute to your success! Your customers can see you, hear you, watch you smile, get to know you and like you. Let your personality come through. Don't think of your video as a presentation to hundreds or thousands of people, but as an opportunity for a one-on-one conversation with your buddy. And let your script indicate that personal touch.
    • Make it interesting!
      Rev yourself up until you are excited about your topic. Only a few people can make a slow monotone seem funny. If any of the rest of us try it, it just turns out ho-hum boring. Let your excitement carry through to your script. Of course, you can overdo it and drain away all of your credibility with runaway hyperbole like, "the newest, the best, the most exciting gizmo in the universe, for the lowest, rock-bottom price." But if you can make some comparisons or truthfully claim something unique about what you have to offer, you should do it. That's what we want to know: why should we buy it from you and not someone else?
    • Build urgency into your presentation!
      Even if your prospective customers are interested in

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