Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do no

People trust people who do what they say they will do or who sell products which do what they claim to do. A year or so ago, I bought some software which claimed to be able to accelerate the submission of articles to ezine directories.

So far it has not only not done this; it has wasted my time and energy in trying to get it to even connect with the internet. The product developer has not wanted to know about the problems let alone solve them. Even though he is a well known internet guru, I am unlikely to buy from him again.

People do not trust people who are slow in doing what they say they will do unless they make them aware of possible delay from the start.

Last year, I bought a mega product from a well known super affiliate who promised he would refund a large part of his own commission if I bought the product through his link. I assumed the refund would arrive immediately after I had bought the product.

Instead, he later told all those who had bought from his link that they would have to wait for the refund until the original product developer was satisfied that no one would request a refund from him.

I had to wait several weeks or even months for my money which was badly needed to deal with other expenses. The money eventually came through.

I would not have minded waiting if the delay had been explained up front when I could have chosen whether to use his link and wait for my money or use someone else's link and gain some other more immediate benefit.

People trust people who take their questions seriously. I have sent emails to internet gurus who answer the first question in your email and then ignore the rest.

They are clearly busy but they do not respect you enough to read the entire email and at least acknowledge the other problems you have expressed.

Some product sellers will not even bother to read your emails at all and those who, at least, answer one question are a step ahead of those who do not answer any.

Quite often product sellers claim that their email answers are being blocked by your email client. It is strange that their sales emails never seem to experience the same problems in getting through to you!

People like to be able to get in touch without queuing and without filling in forms which demand log in names and passwords and statements about priority.

Some elaborate support systems demand all this and then you have to wait for an email to tell you to go on line to read your answer.

You may even have to go through the whole password and username rigmarole with possibly a message ID number thrown in before you get an answer which could have been included in the email which alerted you that an answer was now available!

These support systems seem to be more for the benefit of the seller than the buyer. They allow the seller to plausibly appear to be dealing with your problem when in fact they are dealing with their own problem of being ultra busy!

Again, lack of respect for the customer is the impression given whether it is intended or not and a seller's lack of respect, whether perceived or real, does not lead to trust on the customer's part.

People are suspicious of those who put up barriers to direct communication even if there is a good reason for the barriers.

Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do not

Last year, I bought a mega product from a well known super affiliate who promised he would refund a large part of his own commission if I bought the product through his link. I assumed the refund would arrive immediately after I had bought the product.

Instead, he later told all those who had bought from his link that they would have to wait for the refund until the original product developer was satisfied that no one would request a refund from him.

I had to wait several weeks or even months for my money which was badly needed to deal with other expenses. The money eventually came through.

I would not have minded waiting if the delay had been explained up front when I could have chosen whether to use his link and wait for my money or use someone else's link and gain some other more immediate benefit.

People trust people who take their questions seriously. I have sent emails to internet gurus who answer the first question in your email and then ignore the rest.

They are clearly busy but they do not respect you enough to read the entire email and at least acknowledge the other problems you have expressed.

Some product sellers will not even bother to read your emails at all and those who, at least, answer one question are a step ahead of those who do not answer any.

Quite often product sellers claim that their email answers are being blocked by your email client. It is strange that their sales emails never seem to experience the same problems in getting through to you!

People like to be able to get in touch without queuing and without filling in forms which demand log in names and passwords and statements about priority.

Some elaborate support systems demand all this and then you have to wait for an email to tell you to go on line to read your answer.

You may even have to go through the whole password and username rigmarole with possibly a message ID number thrown in before you get an answer which could have been included in the email which alerted you that an answer was now available!

These support systems seem to be more for the benefit of the seller than the buyer. They allow the seller to plausibly appear to be dealing with your problem when in fact they are dealing with their own problem of being ultra busy!

Again, lack of respect for the customer is the impression given whether it is intended or not and a seller's lack of respect, whether perceived or real, does not lead to trust on the customer's part.

People are suspicious of those who put up barriers to direct communication even if there is a good reason for the barriers.

Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do no

They are clearly busy but they do not respect you enough to read the entire email and at least acknowledge the other problems you have expressed.

Some product sellers will not even bother to read your emails at all and those who, at least, answer one question are a step ahead of those who do not answer any.

Quite often product sellers claim that their email answers are being blocked by your email client. It is strange that their sales emails never seem to experience the same problems in getting through to you!

People like to be able to get in touch without queuing and without filling in forms which demand log in names and passwords and statements about priority.

Some elaborate support systems demand all this and then you have to wait for an email to tell you to go on line to read your answer.

You may even have to go through the whole password and username rigmarole with possibly a message ID number thrown in before you get an answer which could have been included in the email which alerted you that an answer was now available!

These support systems seem to be more for the benefit of the seller than the buyer. They allow the seller to plausibly appear to be dealing with your problem when in fact they are dealing with their own problem of being ultra busy!

Again, lack of respect for the customer is the impression given whether it is intended or not and a seller's lack of respect, whether perceived or real, does not lead to trust on the customer's part.

People are suspicious of those who put up barriers to direct communication even if there is a good reason for the barriers.

Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do no

You may even have to go through the whole password and username rigmarole with possibly a message ID number thrown in before you get an answer which could have been included in the email which alerted you that an answer was now available!

These support systems seem to be more for the benefit of the seller than the buyer. They allow the seller to plausibly appear to be dealing with your problem when in fact they are dealing with their own problem of being ultra busy!

Again, lack of respect for the customer is the impression given whether it is intended or not and a seller's lack of respect, whether perceived or real, does not lead to trust on the customer's part.

People are suspicious of those who put up barriers to direct communication even if there is a good reason for the barriers.

Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do no

Testimonials lead to trust. If you do not yet have any genuine testimonials you could lower the price of the product and ask the customers who buy at this low price to send you a testimonial if they genuinely like the product.

You could explain why you have lowered the price and make sure you promise a refund if they are not completely happy with it.

Do not overcharge for a product. I had an email ad from a seller saying how great her product was and how astonishingly cheap the price was at $97. I already knew or soon found out that the product was available elsewhere at a much lower price. As you can imagine, I no longer take her emails seriously.

Of course, some marketer's do under price a valuable product for a quick sale. In such cases, you could continue to sell the same product at the real price but do not make a big song and dance about how lucky your customer is to get the product at this price.

They will soon find out that they are not that lucky and will no longer believe what you say.

Do not bombard potential customers with email ads. They will soon get the feeling that you are exploiting them and are greedily sucking profits from your list.

If you do what you say you will do and offer products which deliver, you will soon gain a reputation which will be worth its weight in gold.

If you answer questions quickly and helpfully after your product has been bought and not only before it has been bought, your customers will trust you and keep coming back for more.

When I get email ads from sellers who deliver and who communicate fully and speedily, I will almost always study their ads carefully and buy if I like or need the product and sometimes even if I don't!