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Hub You - Three(3) Words You Should Not Use In Your Sales Letter
When many small business owners start out thinking about building a small business, they are often mislead into believing that the only document that they need to succeed is a Business Plan. In fact this plan is only one of seven documents every small business should ha
2. BUY.
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You can have a flashy website but if you don't use the right words, your products will not sell. Granted, it's good to have a sharp and decent website, but more emphasis should be placed on words on your sales page.
Here are three (3) word you should never use on your sales page. If you are already using them, you probably don't know that they are hurting your sales. I strongly advise you remove them and replace with more effective words.
1. LEARN.
If you sell information products, it might be tempting to use the word learn in your sales letter. Please don't. When you tell people to learn, you instantly remind them about the four walls of a classroom. No one wants to remember school. What people look for is a fun way to "learn" so they won't be reminded of school.
Instead of using the word learn, use "discover". When you say discover, it sounds more adventurous and also potrays a kind of exclusivity about the information you want to sell to them.
2. BUY.
Despite the fact that people buy daily on the Internet, no one really like the feeling of putting money into someone else pocket. Reminding them can only make th
One of the hottest trends in the staffing industry is the corporate implementation of the Preferred Vendor List, a company's own elite collection of staffing suppliers. Although companies develop these staffing vendor lists for very good reasons, as we’ll see below, ther
Here are three (3) word you should never use on your sales page. If you are already using them, you probably don't know that they are hurting your sales. I strongly advise you remove them and replace with more effective words.
1. LEARN.
If you sell information products, it might be tempting to use the word learn in your sales letter. Please don't. When you tell people to learn, you instantly remind them about the four walls of a classroom. No one wants to remember school. What people look for is a fun way to "learn" so they won't be reminded of school.
Instead of using the word learn, use "discover". When you say discover, it sounds more adventurous and also potrays a kind of exclusivity about the information you want to sell to them.
2. BUY.
Despite the fact that people buy daily on the Internet, no one really like the feeling of putting money into someone else pocket. Reminding them can only make t
Entrepreneurs buying computer franchises can enjoy many benefits and minimize typical start-up risks, which can make ownership of these franchises an ideal situation for those looking to start their own business. Since new owners typically need help with marketing, fina
1. LEARN.
If you sell information products, it might be tempting to use the word learn in your sales letter. Please don't. When you tell people to learn, you instantly remind them about the four walls of a classroom. No one wants to remember school. What people look for is a fun way to "learn" so they won't be reminded of school.
Instead of using the word learn, use "discover". When you say discover, it sounds more adventurous and also potrays a kind of exclusivity about the information you want to sell to them.
2. BUY.
Despite the fact that people buy daily on the Internet, no one really like the feeling of putting money into someone else pocket. Reminding them can only make t
The children of the baby boomers are now having babies of their own. Naturally, those children are often having more than one, and so mathematically it makes sense that the baby boomers are now longer the largest portion of the United States population. Instead, it is
Instead of using the word learn, use "discover". When you say discover, it sounds more adventurous and also potrays a kind of exclusivity about the information you want to sell to them.
2. BUY.
Despite the fact that people buy daily on the Internet, no one really like the feeling of putting money into someone else pocket. Reminding them can only make t
Building Customer Loyalty is always difficult if you find that your clients come one and you never seen them again – you are sadly losing money. It costs far more to obtain a new customer than it does to sell more to your existing customers. The way you do th
2. BUY.
Despite the fact that people buy daily on the Internet, no one really like the feeling of putting money into someone else pocket. Reminding them can only make things worse and ultimately hurt your sales.
Don't use the word buy in your sales letter, rather use "invest". Telling your prospects to invest will make them more relaxed about giving you their money. Another word you can use is "order"
3. PLEASE.
Using the word please on in your sales letter connotes desperation. It potrays your product as a slow moving product and you simply want to lump it down your prospects throats. Being polite just doesn't work here.
Don't use it. And there is no replacement for it. So instead of saying "Please click here to order" simply say "Click here to order"
Replace those words from your sales page and your conversion rates will increase trememdously. That I'm sure will put a smile on your face.
Thanks for reading.
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