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Hub You - The Simplest And Easiest Way To Position Your Business Ahead Of The Competition!
The start of the summer can be a singularly stressful time of the year. Just as soon as the exams end you have to find a job, at the same time as everybody else! So what can you do to tip the balance back in your favour?Firstly, make sure that your CV is well-written and up-to-date. There are
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advert
How do you communicate with your customers and prospects? Are you waiting for them to return to your store, office or website?It is vital to communicate proactively with all your customers on a fairly frequent basis. Contact is necessary to nurture your relationships with customers. As an added incentive, t
1. Name a brand of blue jeans.
2. Name a hamburger fast food restaurant.
3. Name a car rental company.
Are you done? Here’s what I think you answered:
1. Levi’s
2. McDonald’s
3. Hertz
Can I read your mind?
Am I a psychic?
Well, sorry to disappoint you - but I’m not.
I’m just demonstrating the power of the marketing strategy I’m about to reveal.
ake a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers’ minds.
Each of these brands and businesses “owns” a unique position in your mind. They mean something special to you.
I can almost hear you protesting, “But Dan, those companies spent millions of dollars to position themselves. I don’t have a million-dollar marketing budget! How can I position my business, in my customers’ minds, with little or no marketing budget to work with?”
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. adverti
If you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. As any editor will tell you, a release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a
Are you done? Here’s what I think you answered:
1. Levi’s
2. McDonald’s
3. Hertz
Can I read your mind?
Am I a psychic?
Well, sorry to disappoint you - but I’m not.
I’m just demonstrating the power of the marketing strategy I’m about to reveal.
ake a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers’ minds.
Each of these brands and businesses “owns” a unique position in your mind. They mean something special to you.
I can almost hear you protesting, “But Dan, those companies spent millions of dollars to position themselves. I don’t have a million-dollar marketing budget! How can I position my business, in my customers’ minds, with little or no marketing budget to work with?”
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advert
Your law firm needs new clients in order to stay in business. Many law firms do not actively market their services and thus miss many potential clients. Since the demand and supply dynamics keep changing, it is crucial to keep ahead of competition and promote your services. Here are some methods of reaching out to
ake a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers’ minds.
Each of these brands and businesses “owns” a unique position in your mind. They mean something special to you.
I can almost hear you protesting, “But Dan, those companies spent millions of dollars to position themselves. I don’t have a million-dollar marketing budget! How can I position my business, in my customers’ minds, with little or no marketing budget to work with?”
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advert
Some examples of construction site confined spaces are sewers, trenches, pits, and storage tanks. Confined spaces generally have limited options for entry and exit as well as poor ventilation and air circulation, which is linked to hazardous atmospheres.The lack of natural ventilation and air movement stems
I can almost hear you protesting, “But Dan, those companies spent millions of dollars to position themselves. I don’t have a million-dollar marketing budget! How can I position my business, in my customers’ minds, with little or no marketing budget to work with?”
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advert
You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.At that point, they are free to do whatever they want with the information you gave them.Your job from then on: control and communicate it to the maximum. Offer new information if
The answer is to create a Unique Selling Proposition (USP).
The concept “USP” is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advertising agency. In the 1950s, their advertising agency single-handedly set the stage for creative television commercials, something that had never been done before.
Reeves was an outspoken and larger than life character with a passion for advertising. One of the reasons the company soared was because of his USP theory.
His definition of what makes a USP holds true today:
* All advertising must make a proposition to the customer: Buy this, and you will receive a specified benefit.
* The proposition must be unique; something competitors cannot claim, or have not chosen to emphasize in their promotions.
* The proposition must be so compelling that it motivates millions of people to act.
A USP is not just a slogan or a phrase that will appear in your advertising, although that’s one potential use for it.
A USP is a concise and memorable phrase that answers your prospects’ implicit question: “Why should I choose your business, product, or service versus any other?”
You may
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