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Hub You - Profitable Internet Marketing Strategy - Inflict Pain On Your Customers And Gain More Profits!
If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a sol
Would-be heating oil installers must hold a current certificate of assessed competence before they can apply for OFTEC registration. To get a certificate, they must first pass one of the following assesments:OFT 105 Domestic/Light Commercial Appliance Installation (this includes Domestic Tank Installation).OFT 105E Domestic/Light Commercial Appliance and Energy Efficiency Installation (this includes Domestic Tank Installation).OFT 10
Since human behavior remains unchanged it is a good idea to use that to your advantage for your website. If you want to better your chances of your prospects buying your product, you need to show how your product can help you prospect to avoid pain and gain pleasure.
Now don’t torture your prospects by inflicting too much emotional pain on your site because they will associate your product to pain and click off your site. But use pain to emphasize a solution your product can give them.
Since our society is based on instant gratification, selling through the use of prevention is not as effective as an instant solution. Let’s say that you smoke regularly, you can buy a complex step-by-step system that instructs you on how to prevent cancer.
Since you don’t have already have cancer, it’s harder to sell to you (and the market) this prevention. However, if you have already have cancer, and I tell you that this pill I have in my hand will kill all the cancer in your body, it will be a much easier sell.
If you have cancer, wouldn’t you want to get rid of it the easiest way possible? It doesn’t matter if it costs $1000 per pill, you are going to buy it!
That’s a reason why the pharmaceutical companies sell so much; most people have a perception that they can buy health in a pill. Again, that’s instant gratification and you can see why prevention is a much harder sell than an instant solution.
Here is why prevention in this example is hard to sell:
1. The problem (cancer) isn’t immediately noticeable, therefore the pain isn’t immediate.
2. Most people are lazy and would procrastinate till the last minute.
As a general rule, pain is a better motivator than pleasure. Using this rule to your advantage, create pain in a good way in your prospects! You can intensify their pain by asking them how they felt in the past, present, and future. For example if you are promoting dating products:
“Remember back in high school, when that girl/guy laughed in your face…”
“How do you feel now that you’re lonely and not with your dream girl/guy…”
“Imagine five years from now, will you able to find the love that you want…”
You get the picture. And remember; don’t make pain the main theme of your website because nobody likes to feel bad. Give them some hope and assure them that it’s not their fault for their situation.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a sol
Corporate values provide a very powerful communication tool. For the internal organization the values can be used to derive the company principles. And these provide a steering mechanism by answering the question how should we act if these ... are our values?For the external world the corporate values provide more insight in the company. OF course many companies -- specifically those that traded on the stock exchange -- provide social and financia
Since our society is based on instant gratification, selling through the use of prevention is not as effective as an instant solution. Let’s say that you smoke regularly, you can buy a complex step-by-step system that instructs you on how to prevent cancer.
Since you don’t have already have cancer, it’s harder to sell to you (and the market) this prevention. However, if you have already have cancer, and I tell you that this pill I have in my hand will kill all the cancer in your body, it will be a much easier sell.
If you have cancer, wouldn’t you want to get rid of it the easiest way possible? It doesn’t matter if it costs $1000 per pill, you are going to buy it!
That’s a reason why the pharmaceutical companies sell so much; most people have a perception that they can buy health in a pill. Again, that’s instant gratification and you can see why prevention is a much harder sell than an instant solution.
Here is why prevention in this example is hard to sell:
1. The problem (cancer) isn’t immediately noticeable, therefore the pain isn’t immediate.
2. Most people are lazy and would procrastinate till the last minute.
As a general rule, pain is a better motivator than pleasure. Using this rule to your advantage, create pain in a good way in your prospects! You can intensify their pain by asking them how they felt in the past, present, and future. For example if you are promoting dating products:
“Remember back in high school, when that girl/guy laughed in your face…”
“How do you feel now that you’re lonely and not with your dream girl/guy…”
“Imagine five years from now, will you able to find the love that you want…”
You get the picture. And remember; don’t make pain the main theme of your website because nobody likes to feel bad. Give them some hope and assure them that it’s not their fault for their situation.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a sol
Conjecture: When it comes to your clients, your marketing and your business – are you just guessing?If you DON’T want to be successful in business, here are four strategies that can’t fail: Make sure you ask everyone but your actual clients for feedback on your marketing efforts, be sure to include people that don’t understand your business or your clients.Instead of testing, te
That’s a reason why the pharmaceutical companies sell so much; most people have a perception that they can buy health in a pill. Again, that’s instant gratification and you can see why prevention is a much harder sell than an instant solution.
Here is why prevention in this example is hard to sell:
1. The problem (cancer) isn’t immediately noticeable, therefore the pain isn’t immediate.
2. Most people are lazy and would procrastinate till the last minute.
As a general rule, pain is a better motivator than pleasure. Using this rule to your advantage, create pain in a good way in your prospects! You can intensify their pain by asking them how they felt in the past, present, and future. For example if you are promoting dating products:
“Remember back in high school, when that girl/guy laughed in your face…”
“How do you feel now that you’re lonely and not with your dream girl/guy…”
“Imagine five years from now, will you able to find the love that you want…”
You get the picture. And remember; don’t make pain the main theme of your website because nobody likes to feel bad. Give them some hope and assure them that it’s not their fault for their situation.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a sol
The internet has revolutionized the world just like how the industrial age changed the way people work and co-exist. The world has become a much smaller place where anyone from anywhere around the world that has access to the internet can communicate with each other, anytime.So how does this affect the way we make money? The difference is like riding a bicycle to work and taking a cab there. Business can now have a global audience compared to how
“Remember back in high school, when that girl/guy laughed in your face…”
“How do you feel now that you’re lonely and not with your dream girl/guy…”
“Imagine five years from now, will you able to find the love that you want…”
You get the picture. And remember; don’t make pain the main theme of your website because nobody likes to feel bad. Give them some hope and assure them that it’s not their fault for their situation.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a sol
The expanding world of digital signage has led to the development of a wide variety of digital signature software that integrates distributed IP video solutions. This software is often used as part of a digital signage network that is sometimes known as a CAN (captured audience network). IP video refers to Internet Protocol video. The software controls the video distribution to the display monitors. Just about any video can be used in this network.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
“Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.”
“Picture how happy you will feel once you have your dream lover…”
Since your prospects feel pain and dissatisfaction about their current situation, they need a solution. And in order for your prospects to feel good about themselves and their situation right now, they will have to associate your solution (your product) with the pleasure they will gain.
So remember when selling your products over the internet, you are still dealing with real people with real feelings. Start using the pain/pleasure principle in your website today (if you haven’t done so already) and watch your sales rise!
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