Get the price too low and your costs…..marketing in particular…….will eat into your margin. You could also put people off if the price point gives the perception of low value.

Get the price too high……particularly compared to alternative sources of information…. and you will put prospects off.

Before giving you some guidelines it is very important to remember:

There is nothing to stop you from changing the price to test the market.

Many subscription website owners pluck a subscription fee out of the air when they launch their site. Often it’s based on no more than a hunch. They never test whether it is too high or too low to maximise their profit. It is difficult to change the price for a print publication, but not for an online website.

Test! Test! Test!

There are no hard and fast rules about how much you should charge for access to your website, but here are 20 guidelines to help you work out the perfect price for your subscription:

1. The monthly subscription can be anything from ?1/$2 up to ?1,000/ $1,800. The most common subscription charges fall in the range ?4.99/$4.95 - ?19.99/$19.95.

2. A website with just 1,000 members charging $9.99 a month will generate about $120,000. If this business is run from home, even after costs it could generate a net income of over $100,000 for the individual publisher.

3. It is recommended that publishers offer a choice of payment plans with discounts for members willing to commit for longer periods of time, for example:
   • 9.97 /month, or
   • 24.97 /quarter, or
   • 87.00 /year

4. If you offer three pricing points, you tend to get most subscribers going for the middle one. It’s a psychological thing

5. You will probably have seen on charity collection forms a choice of three donations. They do this because they know that most people will go for the middle one, which is usually set at a level higher than people would normally give:

6. “Please tick the donation you wish to make:
   • 5.00
   • 25.00
   • 50.00
   • Other”

7. If you offer a monthly price point, make sure that it is much higher than 1/12th of the annual. You want to encourage people to subscribe for as long a period as possible, whilst not putting off people who want to test the water before fully committing themselves. E.g. Monthly 19.97, Annual 149

8. Offering just an annual subscription will greatly reduce your conversion rate because you are increasing the perceived risk for prospects signing up. This is still the case even if you offer a 100% money back guarantee

9. Be aware that many payment providers will not allow you to charge an annual subscription because if the website closes down they are liable for refunding members the outstanding balance for the remainder of the 12 mont
   Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
   At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on “their list”, while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It’s energy flows and eddies around us and best of all, it’s possible to manipulate it for our benefit.Today’s tradeshow attendees have a hidden agenda. Actually, it’s not so much hidden as “pre-determined”. Budget cutbacks in the travel sector and the consolidation of retailers means that fewer buyers are covering more ground in less time. They still visit the tradeshows, but the way they visit has changed. They pre-plan their agendas and p
   wners pluck a subscription fee out of the air when they launch their site. Often it’s based on no more than a hunch. They never test whether it is too high or too low to maximise their profit. It is difficult to change the price for a print publication, but not for an online website.

   Test! Test! Test!

   There are no hard and fast rules about how much you should charge for access to your website, but here are 20 guidelines to help you work out the perfect price for your subscription:

   1. The monthly subscription can be anything from ?1/$2 up to ?1,000/ $1,800. The most common subscription charges fall in the range ?4.99/$4.95 - ?19.99/$19.95.

   2. A website with just 1,000 members charging $9.99 a month will generate about $120,000. If this business is run from home, even after costs it could generate a net income of over $100,000 for the individual publisher.

   3. It is recommended that publishers offer a choice of payment plans with discounts for members willing to commit for longer periods of time, for example:
      • 9.97 /month, or
      • 24.97 /quarter, or
      • 87.00 /year

   4. If you offer three pricing points, you tend to get most subscribers going for the middle one. It’s a psychological thing

   5. You will probably have seen on charity collection forms a choice of three donations. They do this because they know that most people will go for the middle one, which is usually set at a level higher than people would normally give:

   6. “Please tick the donation you wish to make:
      • 5.00
      • 25.00
      • 50.00
      • Other”

   7. If you offer a monthly price point, make sure that it is much higher than 1/12th of the annual. You want to encourage people to subscribe for as long a period as possible, whilst not putting off people who want to test the water before fully committing themselves. E.g. Monthly 19.97, Annual 149

   8. Offering just an annual subscription will greatly reduce your conversion rate because you are increasing the perceived risk for prospects signing up. This is still the case even if you offer a 100% money back guarantee

   9. Be aware that many payment providers will not allow you to charge an annual subscription because if the website closes down they are liable for refunding members the outstanding balance for the remainder of the 12 mon
      Communicate to Connect: The Power of Attunement
      Students of my presentation training often tell me one of the “pearls of wisdom” they value most is learning how to distinguish between a performance and communication orientation.Speakers with a performance orientation view audiences as critics who are judging how they make their presentation. As a result, these presenters become over-focused on their wording and delivery. Presenters with a communication orientation focus on connecting and communicating with their audiences. They look at presentations as conversations, not performances, and enjoy one-to-one, friendly, personal connection with individuals in the audience.Understanding the difference between hypervigilance and attunement can be as valuable to great communicators as shifting from a performance to a communications orientation.When we are hypervigiliant, we are constantly looking for signals tha
      1,800. The most common subscription charges fall in the range ?4.99/$4.95 - ?19.99/$19.95.

   10. A website with just 1,000 members charging $9.99 a month will generate about $120,000. If this business is run from home, even after costs it could generate a net income of over $100,000 for the individual publisher.

   11. It is recommended that publishers offer a choice of payment plans with discounts for members willing to commit for longer periods of time, for example:
       • 9.97 /month, or
       • 24.97 /quarter, or
       • 87.00 /year

   12. If you offer three pricing points, you tend to get most subscribers going for the middle one. It’s a psychological thing

   13. You will probably have seen on charity collection forms a choice of three donations. They do this because they know that most people will go for the middle one, which is usually set at a level higher than people would normally give:

   14. “Please tick the donation you wish to make:
       • 5.00
       • 25.00
       • 50.00
       • Other”

   15. If you offer a monthly price point, make sure that it is much higher than 1/12th of the annual. You want to encourage people to subscribe for as long a period as possible, whilst not putting off people who want to test the water before fully committing themselves. E.g. Monthly 19.97, Annual 149

   16. Offering just an annual subscription will greatly reduce your conversion rate because you are increasing the perceived risk for prospects signing up. This is still the case even if you offer a 100% money back guarantee

   17. Be aware that many payment providers will not allow you to charge an annual subscription because if the website closes down they are liable for refunding members the outstanding balance for the remainder of the 12 mon
       Buying a Domain Name to Increase Site Traffic
       Everyday thousands of domains names expire with the site owners simply abandoning them as one would an old rusted car at a junk yard. Why do they simply walk away? For some it may be that they have lost interest, while others it may be that they are not reaching their intended goals. The bottom line about all this is that this piece of junk now can serve as an opportunity for you to capitalize on.So why would you and how do you take advantage of an abandoned website? Firstly, you will need to search for domain names that are about to expire. There are numerous sites that will provide to you for a small fee a list of domain names that are about to be thrown on the junk heap. Once you have a list, search for some domain names that are relatively close to your own. Chances are that the same site visitors that visited the site may be interested in your site. So you can t
       you tend to get most subscribers going for the middle one. It’s a psychological thing

   18. You will probably have seen on charity collection forms a choice of three donations. They do this because they know that most people will go for the middle one, which is usually set at a level higher than people would normally give:

   19. “Please tick the donation you wish to make:
       • 5.00
       • 25.00
       • 50.00
       • Other”

   20. If you offer a monthly price point, make sure that it is much higher than 1/12th of the annual. You want to encourage people to subscribe for as long a period as possible, whilst not putting off people who want to test the water before fully committing themselves. E.g. Monthly 19.97, Annual 149

   21. Offering just an annual subscription will greatly reduce your conversion rate because you are increasing the perceived risk for prospects signing up. This is still the case even if you offer a 100% money back guarantee

   22. Be aware that many payment providers will not allow you to charge an annual subscription because if the website closes down they are liable for refunding members the outstanding balance for the remainder of the 12 mon
       5 Ways You Can be Prepared When Facing a Job Loss
       Are rumors circulating throughout your workplace that there may be downsizing, a lay-off or merger? Are you scared and don’t know what to do? These 5 tips can help you feel more in control of your financial situation:1. Take a long, hard look at your monthly bills. Are in up to your neck in debt? Now is the time to tighten your belt and try to get a handle on the interest rates you are currently paying. Can you pay down some of your debt right away? Transfer to another, lower rate credit card? Should you refinance your mortgage or home equity loan? Now would be the time to take care of this, not after you’ve received your pink slip.2. What can you trim in your monthly budget? Stop buying those lattes every morning and save about $80 in one month. Rent a DVD instead of going to the movies. You are the only one who can decide what you can and cannot live without,
       period as possible, whilst not putting off people who want to test the water before fully committing themselves. E.g. Monthly 19.97, Annual 149

   23. Offering just an annual subscription will greatly reduce your conversion rate because you are increasing the perceived risk for prospects signing up. This is still the case even if you offer a 100% money back guarantee

   24. Be aware that many payment providers will not allow you to charge an annual subscription because if the website closes down they are liable for refunding members the outstanding balance for the remainder of the 12 months. Check with your payment provider before signing up. Also be sure that they can take automatic monthly payments if you are offering a monthly subscription. This is called ‘Recurring Payments’

   25. Generally speaking, sites aimed at consumers charge less than those targeted at businesses Consumer sites typically 30-120 per year Business sites typically 120 - 700 per year

   26. What are the competitive sources of information for your potential audience? How much do they charge? If Manchester United charges ?100 a year for membership of the official fan club, a competing online independent fan club should probably charge no more.

   27. The more exclusive the content, the more you can charge. A very successful share trader, Vince Stanzione, charges ?100 /$180 a month for a newsletter reporting what trades he is about to make or has just made. Jay Abraham charges $300 a month for access to his website that gives his personal advice on growing a business (www.abrahaminsider.com)

   28. Study magazines in your sector. How much do they charge? What is their circulation? How will you compete? There is no rule about charging more or less than them, but you have to be sure that your value proposition is more compelling when trying to attract new members. Do remember as an online site you offer huge advantages over print. These benefits have a value that you can charge for.

   29. People love a deal! Set your price a bit higher than you intend to charge and then discount it back. This has two benefits:
       • People perceive the value of the content is at the higher price
       • Prospects feel they are getting a bargain

   30. There are psychological barriers in pricing. It is better to charge $4.95 a month than $5.00, or $9.97 is better than $10. There are also opportunities to push pricing up towards these barriers. For example if you charge $385 a year, you could probably getaway with lifting the price to $397 without any impact on sign up rates. Just don’t break the $400 level as this is the next psychological barrier and will cause a fall in subscriptions.

   31. Don’t give discounts to loyal members! If a member returns year after year they perceive that the price they pay is equal to the value they receive. By all means reward their loyalty with bonus information, such as a free ebook or a research report, but don’t reduce t