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Hub You - Webmasters - Are You Making This Fatal Mistake
The greatest sharing of information doesn’t always happen in the classroom. The night prior to an event I spoke at in Scottsdale, Arizona the leadership team of this client was assembled at the Pinnacle Peak Patio Steakhouse; world-renown for cutting off any necktie that walks into their establishment and proudly hanging it from the ceiling.As we waited on our meals to arrive I was asked a very insightful question. From the last 14 years of working with leadership teams from numerous organizations, what would I say is the most important three characteristics of
Many so-called marketing experts say you can't brand a small business.I disagree with them.If you own a business and your market is well defined, then you can brand your small business in a way that makes sense and helps you accomplish your marketing goals.Remember, branding is about your reputation. Your brand, if created well, will instantly tell a person what you do and why they should do business with you. It will help them remember you rather than your competition. It will tell a potential customer how you do business and why you're a better
This is what they are doing wrong.
They have a prairie business, when what they really need to make big money is a mine. So what's the difference?
The difference is width, versus depth. Sure, they have plenty of web sites, but none of these have any depth. You see, a web site without depth and substance is just
I can’t tell you how many times I have seen an ad offering Free information, a free CD / DVD, or some other similar promotion. There are dozens of products out there that are simply named The Web Design DVD, or The Success Library, or Joe’s Carpet Cleaning Service. And nine times out of ten that is all they will say about their particular free widget, product, or service. These people are squandering a great opportunity to boost their profits – and they don’t even know it.You see the titles of your products, services, and free widgets are very important bec
This is what they are doing wrong.
They have a prairie business, when what they really need to make big money is a mine. So what's the difference?
The difference is width, versus depth. Sure, they have plenty of web sites, but none of these have any depth. You see, a web site without depth and substance is just
Are you looking for a new job or a way to make money? If you are, have you ever thought about starting your own business? If you haven’t, you may want to think about it. Each year, a large number of individuals make the decision to startup their own small businesses. Many of those individuals end up starting businesses that will be profitable for years to come. If you play your cards right, you may be able to be one of those individuals.If you are wondering whether or not you should startup your own small business, there are a number of important factors t
They have a prairie business, when what they really need to make big money is a mine. So what's the difference?
The difference is width, versus depth. Sure, they have plenty of web sites, but none of these have any depth. You see, a web site without depth and substance is just
You can be the most intelligent and learned person in the world, but without wisdom you do foolish things.What do I mean by that? Think of all the scandals or mistakes involving important persons that have taken place throughout the world at various times. Think of the Watergate Scandal, Enron collapse, child abuse, failed marriages, bankruptcies, misappropriation of funds, corruption...When these events take place and it involves high profile persons, one begins to wonder what on earth makes them do such things. Clearly, it is not because they are not a
The difference is width, versus depth. Sure, they have plenty of web sites, but none of these have any depth. You see, a web site without depth and substance is just
Sports stadium fans go to the events for the ambience and experience. Indeed, one with a large screen television would have a better view of what happened, along with slow-motion replays and zoom lenses. But we all agree it is not the same. Yet as sports figures salaries increase that means the cost of the tickets go up as well. These are issues for sports fans and this is without mentioning getting the SUV to the event considering the $3.00 plus per gallon. In fact one recent executive working for a large plasma screen TV manufacturing corporation said that for the p
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