Hub You - Business

Investing and Financing
Most of the businesses these days borrow money either in short terms or long terms basis. The majority of cash flow statements illustrate the increase and decrease of the earnings of the short term debt only. It does not report the total amount that are either borrowed or paid. On the other hand, when illustrating a long term debt, the total amount and the reimbursements of the long term debt must be indicated in the cash flow statement on a yearly basis. The figures on these cash flow statements are illustrated on gross not net figures.Similar to businessmen, most of today’s businesses must find a way to finance its acquisitions when the business’ internal flow of cash is insufficient or is inadequate to provide financial support in order to for the business to grow. When we say financing, it usually means the funding of a business capital from debt and equity sources. And by borrowing money from financial institutions or banks, i

voices that do incredible work.

Which brings me to Radio Commandment number 5. Thou Shalt Pick The Right Talent For Your Radio Commercial

While great copywriting may be the key to a successful radio campaign, it is the announcer, who opens the door!

There are many great sounding announcers in the marketplace, but sadly few, who understand the importance of verbal foreplay. The innate ability t

Everything Old is New Again!
One of the best administrative professionals, and most productive people I know, is my mother. She is 78 years old and still works full-time as the personal assistant to the CEO of a bank! (I come from great genes – it makes me very optimistic about my long-term future!) One of her secrets to productivity is what is often called “a tickler file.” Many people used to employ such a system, but like a lot of good things, people stopped using it, even though it was so simple. Basically the tickler file is a reminder system based on the days of the month, and months of the year, and simply consists of a set of file folders, “1-31” and “January – December”.Under the heading of “everything old is new again” – it is time to bring that old system back – only it’s bigger and better than ever before. Now called “The GO System: Get Organized for Life”, it is a new 2-hour seminar being offered by many of the PTACs (Productivity Trainer an

In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music Bed

If you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer first and try to match the music, but it's a lot smoother when you pick the right music from the get-go.

What I typically do is run a few different tracks as I read the spot over in my head. What I'm looking for is a music bed that flows and a matching cadence in the read.

I want to make sure that if I'm pitching a limited time colossal sale that the music is exciting with a strong beat and essential music "posts" (where certain words get pushed by a musical punch or stop).

When I find the sound that I'm looking for, I then begin to re-write the spot making sure that I take advantage of the various musical modulations, punches and "holes" (silence) where each key word is as impactful as possible.

Believe me, when a well written spot is married to a great music bed, the fireworks happen and listeners not only hear it - they feel it!

That being said, let me state that some of the best commercials I've ever been a part of, have had no music bed at all!

In these cases, the power came entirely from the announcer who was able to take every cherry-picked word and make it his own.

The best "cold voice" (spots without music) radio commercials were the ones that had the least amount of words, the greatest amount of meaning and the strongest emotion.

Now you might think that male announcers dominate the airwaves and you may be right. But there are female voices that do incredible work.

Which brings me to Radio Commandment number 5. Thou Shalt Pick The Right Talent For Your Radio Commercial

While great copywriting may be the key to a successful radio campaign, it is the announcer, who opens the door!

There are many great sounding announcers in the marketplace, but sadly few, who understand the importance of verbal foreplay. The innate ability t

Going Public: How Long Does it Take?
The process to go public via initial public offering (IPO) or Direct Public Offering (DPO) follows a prescribed path. While some elements can be handled simultaneously, there are a number of parts that must be done sequentially. As a result, it will often take between six and nine months for a private company to go public.We have highlighted the major time elements to provide a basic understanding of the process.1. The financial audit: Completing the financial audits is perhaps the most time consuming part of the IPO process. The actual timeframe will largely depend on the current state of your financial books and records. If your firm is organized, has internally generated income statements, balance sheets and statements of cash flow - with notations, you should be in pretty good shape. If your books and records are already prepared by a CPA, reviewed by an accounting firm or audited - that is best. Generally, it will

hat I typically do is run a few different tracks as I read the spot over in my head. What I'm looking for is a music bed that flows and a matching cadence in the read.