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Hub You - Advertising 101
From start-up costs to paying employees, entering the world of small business is not an easy journey for your bank account. After all of the hassles of figuring out how to pay for your initial costs of expenses such as office space and supplies, one large question remains. How do you reach potential consumers? Without a large budget
I actually have two separate online businesses -1. Selling wellness products and2. Selling digital information products (eBooks)Because I can look at things from both perspectives, I often tend to compare the two businesses from the point of view of the "better" opportunity.But if I were asked to recommend a single
Then, it is time to ramp up the marketing noise with advertising. From Professor Hoover's Advertising 101 file, here are a few things you need to ask before you launch that ad campaign.
What can I tell prospects that would interest them? Consumers don't care that you are the largest or the best. That's budget-wasting chest-thumping on the advertiser's part. In fact, most of them aren't even paying attention to advertising about your type of business at all. You've got to give the prospect a reason to care. Tell him what is in it for him. Let's say you are the most knowledgeable Realtor in your market. Big whoop! How does that help me? Now, if you use your expertise to sell my house fast and at a premium price, I'm suddenly very interested. Select the message first before you even think about the medium.
Who are my prospects? Do you really know who you are trying to reach? You may need to know where they live, their financial situation, their media habits, and their purchase habits. Do they have children? What kind of car do they drive? The more you know, the easier it is to develop an effective messa
One of the most overlooked methods of doing business is using the barter system. People assume that you have to pay money in exchange for the receipt of something of value. Not only is this not true, it makes good business sense to barter for the exchange of goods and services. Bartering is a great way to get and give something of value witho
Then, it is time to ramp up the marketing noise with advertising. From Professor Hoover's Advertising 101 file, here are a few things you need to ask before you launch that ad campaign.
What can I tell prospects that would interest them? Consumers don't care that you are the largest or the best. That's budget-wasting chest-thumping on the advertiser's part. In fact, most of them aren't even paying attention to advertising about your type of business at all. You've got to give the prospect a reason to care. Tell him what is in it for him. Let's say you are the most knowledgeable Realtor in your market. Big whoop! How does that help me? Now, if you use your expertise to sell my house fast and at a premium price, I'm suddenly very interested. Select the message first before you even think about the medium.
Who are my prospects? Do you really know who you are trying to reach? You may need to know where they live, their financial situation, their media habits, and their purchase habits. Do they have children? What kind of car do they drive? The more you know, the easier it is to develop an effective mess
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly follow-ups.don't care that you are the largest or the best. That's budget-wasting chest-thumping on the advertiser's part. In fact, most of them aren't even paying attention to advertising about your type of business at all. You've got to give the prospect a reason to care. Tell him what is in it for him. Let's say you are the most knowledgeable Realtor in your market. Big whoop! How does that help me? Now, if you use your expertise to sell my house fast and at a premium price, I'm suddenly very interested. Select the message first before you even think about the medium.
Who are my prospects? Do you really know who you are trying to reach? You may need to know where they live, their financial situation, their media habits, and their purchase habits. Do they have children? What kind of car do they drive? The more you know, the easier it is to develop an effective mess
Are you a California homeowner or business owner? If you are, have you ever taken the time to think about mold? If not, you are advised to do so. You will want to give your home or business a close look to see if you have mold lurking around. In fact, you may even want to contact a professional California mold inspector. Should you or a
Who are my prospects? Do you really know who you are trying to reach? You may need to know where they live, their financial situation, their media habits, and their purchase habits. Do they have children? What kind of car do they drive? The more you know, the easier it is to develop an effective mess
A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.A simple newsletter is a very powerful tool to keep you in front of your past customers and bui
Can I make the message relevant and compelling? I hate ads because most of them are so bad. They often are so vague that you don't know why the company bothered. In trying to reach everyone, they reach no one. That's what I call the all carbon-based life forms approach. Or maybe the ad tried to pack in too much information and too many features. Be direct, concise, relevant and truthful, and then you might reach someone with an ad.
What's my desired result? Some businesses need store traffic now and aren't that worried about tomorrow, some need to build relationships for the long haul, and some need to bolster their reputation. Driving traffic can be done relatively inexpensively and immediately. The other two take discipline, consistency, time and money. Be clear about what you are trying to accomplish and whether you have the resources to achieve your goals.
Can I deliver? The worst thing that can happen is that your advertising works too well and you aren't able to deliver on your promise. Or, you did the unthinkable and lied about your product or service and are not really able to deli
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