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You are here: Home > Internet and Businesses Online > Internet Marketing > Internet Marketing: Turn Your Website Into a Super Selling Machine |
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Hub You - Internet Marketing: Turn Your Website Into a Super Selling Machine
Shipping Boxes For Your Packaging Needs important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take.One needs to appropriately pack the goods with the right shipping boxes. There are lots to choose from, and you can either purchase this from the shipping company that will ship the goods for you, or you can purchase this from other stores. You can try checking out the Internet for such retailers, as there are now many who have online stores where you can order online – this would make your purchasing a lot easier.You can check www.uline.com for a list of their products. They have shipping boxes available as their easy-fold mailers, bulk cargo containers, heavy-duty boxes, corrugated boxes, computer boxes, and many more. They also have corrugated pads fo -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in to Say It With Humor Let's just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential sales and marketing opportunities if you don't have a website.When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.A few years back we were faced with the problem of how to handle our free water cups. It seems some of our customers were filling them with the fountain drinks instead of water. This was, of course, was theft - pure and simple, but we felt confronting the guilty customers would create a bad atmosphere in our restaurant and we wanted to change their behavior and keep them loyal.As we were mulling over how to handle this, one of the young men on our staff decided to take things into his own hands. While A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time. A website is a crucial marketing tool that can do the following for your business: -Increase your visibility and credibility. -Provide instant information and answers to your prospects' questions. -Show your prospects that "I know how you feel." -Allow your prospects and customers the ability to see the full spectrum of your services/products. -Give your site visitors a taste of your personality – you are already building a relationship with them before you ever talk to them! -Tie together all of your other marketing efforts. -Offer a storefront to sell your info products including reports, books, tele-classes, e-courses, and digital videos. -Expand your geographic reach to a much broader audience. -Provide a place for referrers to send their friends and associates. -Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online. Ask yourself a question, "If your website were a salesperson, would you fire him or her?" If the answer is "yes," well…we have some work to do! Don't try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it. When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products. Key pages for your website includes: -Home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take. -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in tou Aim To Over-Fill Your Client Pipeline ucial marketing tool that can do the following for your business:Too many people ride the ‘feast or famine’ rollercoaster of clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. I’ve been there in the past, and there’s nothing worse than experiencing those two extremes on a regular basis. It’ll make you want to go back to Corporate for good! (NOT ME!)You’ve heard me talk about my NO EXCUSES approach to getting clients. That means that the number one rule I have is that I do SOMETHING to bring clients or client referrals towards me every -Increase your visibility and credibility. -Provide instant information and answers to your prospects' questions. -Show your prospects that "I know how you feel." -Allow your prospects and customers the ability to see the full spectrum of your services/products. -Give your site visitors a taste of your personality – you are already building a relationship with them before you ever talk to them! -Tie together all of your other marketing efforts. -Offer a storefront to sell your info products including reports, books, tele-classes, e-courses, and digital videos. -Expand your geographic reach to a much broader audience. -Provide a place for referrers to send their friends and associates. -Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online. Ask yourself a question, "If your website were a salesperson, would you fire him or her?" If the answer is "yes," well…we have some work to do! Don't try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it. When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products. Key pages for your website includes: -Home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take. -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in to The Art of Networking ng reports, books, tele-classes, e-courses, and digital videos.Networking is an art that will eventually lead to more business. You cannot take the process lightly; if you want to succeed you must constantly connect with others.Everyday you see people, talk to people, stand in lineups, buy goods and services. Each one of these people you interact with could lead to more business. My husband is always talking to people in lineups. As a matter of fact, some people do not like it but most of the time you can meet some really interesting individuals. The point of talking to strangers is to find out what they do. Do not talk about yourself, connect through their interests. If you don’t find a business connection, then at lea -Expand your geographic reach to a much broader audience. -Provide a place for referrers to send their friends and associates. -Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online. Ask yourself a question, "If your website were a salesperson, would you fire him or her?" If the answer is "yes," well…we have some work to do! Don't try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it. When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products. Key pages for your website includes: -Home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take. -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in to Are You On The Right Path Into Your Future? g curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it.Each of us as we travel through life into our very personal future follows our own unique path. As we day by day, travel into the future, we make a variety of choices, decisions as well as take any number of actions – some positive, some negative, some better some worse than others. But, in the end; the end of the day or the end of a life we have all created the tapestry of our lives one day and one choice at a time.It is unfortunate that many people do not have a clue as to where they want to end up, what they want to see or the roads they want to take. Oh, many of these people may say they are “on the right path,” but that is often their ego’s need to When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products. Key pages for your website includes: -Home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take. -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in to Create Bar Codes important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects' problems, and what action you want your website visitors to take.Barcodes are created with the help of graphics. The codes make use of widths of white spaces and black bars. The widths of the spaces and bars must be printed within exact tolerances in order to be readable by most bar code readers and scanners. Presently, barcodes are created by Microsoft Windows using three main graphic types: bitmaps, fonts and metafiles.Bitmap is actually an array of small dots which are called pixels. An image is created with the dot resolution of any printer to create a barcode. Fonts, on the other hand, are not graphics in strict sense of the term but they can still be used to create bar codes. A font is in fact a collection of graphi -About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach. -Services/Products: This is a place where your site visitors can go to find out more about what you are selling. -Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in touch with you. -Other Key Pages: Other pages could include Clients (list of your customers), Case Studies (demonstrates who you have helped and how), Testimonials (your customers' raving reviews), Resources (things that your prospects and customers may find helpful. People don't read websites like they read a newspaper or book. Instead they scan until they find a link that looks interesting and then they click on it. Therefore it is crucial that you make your website pages compelling and make it obvious what a person is supposed to do next. For example, "Purchase now" or "Read more." On your homepage, start with a compelling headline that speaks directly to your target audience. Next, create a series of "pull" marketing questions or statements for your home page. These are problem-oriented - your prospects should be able to read these and answer, "Yes!" Then, tell your site visitors that they have a way out. Explain exactly what your prospects can do to solve these problems you've just laid out. Always provide a call to action. Be sure to explain EXACTLY what you want your visitors to do. For instance, you may want to get them to subscribe to your ezine, go to a specific page, or to register for a seminar. In your website, be sure to include pages in your website that give a comprehensive explanation of your services, products, or programs. Be sure to give visitors information about you and your staff, your clients, the way you work, and be sire to include testimonials. I also recommend that you provide a way to capture the names of your prospects. There are many effective online tools to do this. Otherwise, they can move on and you may never hear from them again. So, offer a free report and/or an ezine in exchange for your visitors' contact information. ACTION ITEM: Do you have a website currently? If you don't yet have a website, what can you do to build an online presence? What pages will you include? If you already have a website, is it working for you? What can you do to your current website to improve its selling power? What areas can you add to your website (or plan for a new site) to enhance its stickiness – how can you keep people coming back? Get started now as it can often take weeks or months to overhaul a website to make it a super selling machine.
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