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Hub You - The Adventures of Wolley Segap-Drive Me Crazy
Forget the saying ‘the world is getting smaller’ – it has gotten smaller. Advances in transport and communications technology combined with the development of a world economy have resulted in people from different nations, cultures, languages and backgrounds now communicating, meeting and doing business with one another more than ever.There are some ob
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow boo
Recently a Federal Trade Commission Report on Franchising has been looking into what should be allowed on Franchisor websites, as some information could be considered advertising for franchise buyers. Most websites of businesses in the franchising industry are set up to sell and give information to consumers of the end product; Submarine Sandwiches, haircuts,
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book
You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in o
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow boo
Forms of Internet marketing and publicity are very different from conventional advertising since the agency involved in active online business promotion needs to understand things beyond basic creative concepts, market research and translation of consumer interest topics into web content. It also needs to be aware of the various languages used in creating a w
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow boo
India cares outsourcing as a baby in a mother's lap !!!Outsourcing refers to an organization or a company that has a connection/contract/bid with another company to provide services that might otherwise be performed by their professionals. Corporate now outsource jobs such as data entry services, e-mail services, programming services, Human res
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow boo
There is a flourishing business in Used Conveyors and conveyor parts. Original users sell them for various reasons, like expanding, streamlining or modernizing their facilities. Dealers with large storage space buy secondhand equipment for resale. These are sometimes sold as they are or, in many cases, reconditioned or rebuilt. Such transactions benefit all t
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book-shaped character on skinny legs. He explained that he had an ad that he thought might help. I had nothing to lose, so I glanced over at the page. The headline declared, “Classic Car Experts and Troubleshooters – Mobile Service.” I was taken aback. It was almost too perfect. I reached for my phone and immediately called the number. They would be there in the morning, they told me. Problem solved. I turned to thank the guy, but he had disappeared. All that remained was a business card that stated, “Wolley Segap to the rescue.” The end… or is it?
This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-
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