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  • Hub You - Why Aren't You in the Yellow Pages?

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    sive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

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    The Yellow Pages has been around for over 100 years, making it one of the oldest and most used media in the world. Yet there are many businesses that choose not to advertise. So what’s your excuse?

    There’s actually only three reasons:

    1. You are too cheap.
    2. You think your business won’t benefit.
    3. You actually never thought about it.

    Let’s examine each one. To begin with, have you ever had a Yellow Page representative give you all the rates, or did you just assume that they’re too expensive? Maybe you figured that only a full page would do the trick and how could you ever afford that? But there are many sizes and colors and a variety of books that make sense. Of course, you have to have all the prices to make that decision, before you have your mind made up.

    Next, you might think that nobody would ever look for a custom home builder, financial planner, or other expensive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

    How to Jumpstart Your Business with a Press Release
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    easons:

    1. You are too cheap.
    2. You think your business won’t benefit.
    3. You actually never thought about it.

    Let’s examine each one. To begin with, have you ever had a Yellow Page representative give you all the rates, or did you just assume that they’re too expensive? Maybe you figured that only a full page would do the trick and how could you ever afford that? But there are many sizes and colors and a variety of books that make sense. Of course, you have to have all the prices to make that decision, before you have your mind made up.

    Next, you might think that nobody would ever look for a custom home builder, financial planner, or other expensive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

    <
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    ve give you all the rates, or did you just assume that they’re too expensive? Maybe you figured that only a full page would do the trick and how could you ever afford that? But there are many sizes and colors and a variety of books that make sense. Of course, you have to have all the prices to make that decision, before you have your mind made up.

    Next, you might think that nobody would ever look for a custom home builder, financial planner, or other expensive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

    <
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    hat make sense. Of course, you have to have all the prices to make that decision, before you have your mind made up.

    Next, you might think that nobody would ever look for a custom home builder, financial planner, or other expensive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

    <
    Four Easy Steps To More Motivated Employees
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    sive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.

    The last excuse is probably the most common. Sure, you love those direct mailers you use where you have to offer a terrific discount to get any attention. And do you also love the typical one to two percent return on your investment, as well? I think it’s time you reconsidered a Yellow Page ad. How about using a consultant to help you?

    I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to

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