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  • Hub You - 10 Things You Must Do to Drive Massive Traffic to Your Local Small Business Website

    Earning From Online Surveys - Legit or Illegit
    Whether you are looking for florida paid surveys online or for any other city or state in the US, the online surveys market is available to all who wishes to earn extra income from home. These research surveys are certainly not restricted by geography or your location. There are many companies out there who are looking for the public to help give their opinions or comments (critique) on their latest products or services. AND they are willing to pay them either cash or give away free products as a reward.Imagine helping to improve the quality and acceptability of a product or service and getting paid at the same time? People all over the country are already profiting from participating in these surveys.Paid surveys and trials have been made possible owing to the rise of the Internet as a real-time interaction medium. Corporations with new products about to be rolled out, can get the thoughts and opinions of people almost instantly via a digital questionnaire, thereby saving them a lot of advertising money... money that is now dispensed to their (eventually paying) customers. So whether it's 'florida paid surveys online' or 'free paid surveys for moms', these companies will gladly pay you for your opinions wherever or whoever you are! Do not lose out on this lucrative income stream while it's still in its early phases of growth. If you are sick of working for a boss and would like to work on your own time for yourself, then finding online surveys that pay is a great start. You can find free paid sur
    your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a un

    Coaching Employees To Higher Performance
    It really pains me when leaders talk about employees who don't perform to minimum standards. It seems that rather than take on the problem, leaders often find it easier not to confront the issue. A big part of leading people is helping them understand when they are doing well and not doing so well. It is especially important to recognize someone at once when they are doing a good job. When they need to improve, your job is to coach them to better performance.Some keys of coaching are: 1. Information: Know what is going on with your staff 2. Listen with empathy 3. Be aware of the work environment. This comes from talking to people 4. Instruct staff so they know exactly what is expected 5. Giving feedbackGood coaches are good role models. They demonstrate good work habits. They also get to know people well enough to be able to develop them appropriately.Coaching is situational. You take different approaches depending on the employee and their overall competence and experience, as well as ability to do a specific task.Look at the grid.Grid I: Competent and task experienced There is no problem with employees in this box. Little follow up is needed here because the employee is dependable and good at his/her job. Though little follow up is needed, it is always wise to show appreciation for these gems! A verbal "attaboy" or "attagirl" is good and a written memo is even more memorable.Most people I question about receiving written letters or memos telling them they did a go
    In my consulting practice, the thing my clients ask me most often about marketing online is, "how do I get people to find my website?"

    Generating traffic for your website is simple – but it's NOT easy. Let me explain what I mean…

    There are multiple tactics that you can – and should – use to make people aware of your website and to encourage them to visit. Each one of these tactics is very simple to do – BUT you can’t just do one. That's where it gets tricky – and why I say that driving traffic is simple – but not easy.

    You MUST take advantage of a variety of tactics available to you to drive traffic to your website because these tactics have a cumulative effect. Each one builds upon the other, helping to raise your ranking with the search engines, establishing you as THE "go to" expert in your field, and raising awareness with your potential customers so they come flooding to your website to buy your products or services.

    While there are dozens of tactics that you can use to drive new traffic to your site, to be effective you need to focus on a few key items first. Become a master of those tactics, then move on and add additional tools to your toolbox. I've listed below the tactics that I recommend to my clients that they start with and master first.

    Before you jump into the list though, remember – all traffic is NOT created equal. You don’t just want any visitors to your site – you want visitors who are interested in your products and services. I've seen far too many small business owners spending time – and money – getting traffic for the sake of traffic. Bad move. Sure, you get to see your site visitor count increase, but it's a waste of your time – and theirs – if the visitors you are driving to your site aren't interested in what you have to offer.

    Knowing who your target customers are, specifically, before you embark on any traffic-generating program, will dramatically increase the chances that the new visitors you drive to your site become new customers for you. The more you know about your target customer, the better your chances of driving those new customers to your website with these techniques below.

    So now – the 10 Things You MUST Do to Drive Massive Traffic to Your Local Small Business Website:

    # 1 List Your Website with Search Engines & Directories

    Google alone attracts more than 250 million searchers every day. 3,000 people PER SECOND type something into the search box and visit someone's website. And that's just Google – it doesn't include all the searching done on Yahoo!, MSN, Ask and all the other smaller search engines. It only makes sense with this many people searching on the web, that you would want to list your website where the people are looking for what you sell.

    Get your website listed in all the top search engines, including Google, Yahoo!, and MSN. Research directories on the web with listings for products and services your customers would be interested in. Some directories offer free listings, others require a fee; I've found paying the nominal fee that they charge is worth it, as your listing will get posted faster and more reliably than with the free directories.

    # 2 Use Article Marketing to Your Advantage

    This has been one of the most successful ways of driving traffic to my website that I've found – and the good news is, it's free! Don't worry – you don’t have to be the world's best writer to put together useful, readable articles that your potential customers will read. Whatever your industry, there are thousands of electronic newsletters (or e-zines) that are hungry for articles they can use to publish to their subscribers. There are also hundreds of directories where you can publish your articles – some of them are extremely popular and will result in your article being seen by hundreds or thousands of potential customers.

    Unlike advertising, which people tend to be skeptical of, articles are more like "news," which people tend to trust. When your prospects read your article, they will also see your bio, which will include your website address. If they like what you have to say in your article, chances are they will click on your website link and purchase from your website.

    # 3 Publish Your Own E-Zine

    This is another way that I've found to be hugely successful in driving new prospects to my website. By publishing my own e-zine, I can stay in touch with my current customers easily (and cheaply!), and market my new products and services to them. A secret to using your e-zine to drive traffic to your site is to always be adding new content that your customers want to see. Things like free articles and reports, discount offers on your products or services or special"“subscriber-only"promotions are great ways to use your e-zine to drive visitors to your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a uni

    Criminal Justice Jobs
    Criminal justice is a vast field and covers various topics such as criminal detection, investigation, prosecution, adjudication, detention, correctional supervision and rehabilitation. For students pursuing criminal justice, there may be a myriad of topics for them to focus on like law enforcement, forensics, crime scene investigation, prosecution, private security and many others. When pursuing a career in criminal justice, there are many degrees, diplomas and certificates to consider. Anything from an associate to bachelor to even a doctorate degree is available. Some of the jobs that are related to criminal justice are prosecutor, defender, police investigator, judge, prison guard, administrator, security guard, probation officer and more. Students specializing in criminology, psychology, sociology, law, political science and social work have an edge over the others and find it easier to get employed.Crime Scene InvestigationCareers in crime scene investigation are difficult and demanding careers. There are various, degree, diploma and certificate programs that help prepare students for these types of careers. These programs provide a concrete foundation in the areas of American criminal justice and law enforcement. Crime scene investigation teaches students about crime scene safety and how to look for, gather, preserve and present evidence in crime scenes. Advanced technology plays a big role in all areas of crime investigation and if you are a student pursuing such a program, you will be trained in the mo
    he tactics that I recommend to my clients that they start with and master first.

    Before you jump into the list though, remember – all traffic is NOT created equal. You don’t just want any visitors to your site – you want visitors who are interested in your products and services. I've seen far too many small business owners spending time – and money – getting traffic for the sake of traffic. Bad move. Sure, you get to see your site visitor count increase, but it's a waste of your time – and theirs – if the visitors you are driving to your site aren't interested in what you have to offer.

    Knowing who your target customers are, specifically, before you embark on any traffic-generating program, will dramatically increase the chances that the new visitors you drive to your site become new customers for you. The more you know about your target customer, the better your chances of driving those new customers to your website with these techniques below.

    So now – the 10 Things You MUST Do to Drive Massive Traffic to Your Local Small Business Website:

    # 1 List Your Website with Search Engines & Directories

    Google alone attracts more than 250 million searchers every day. 3,000 people PER SECOND type something into the search box and visit someone's website. And that's just Google – it doesn't include all the searching done on Yahoo!, MSN, Ask and all the other smaller search engines. It only makes sense with this many people searching on the web, that you would want to list your website where the people are looking for what you sell.

    Get your website listed in all the top search engines, including Google, Yahoo!, and MSN. Research directories on the web with listings for products and services your customers would be interested in. Some directories offer free listings, others require a fee; I've found paying the nominal fee that they charge is worth it, as your listing will get posted faster and more reliably than with the free directories.

    # 2 Use Article Marketing to Your Advantage

    This has been one of the most successful ways of driving traffic to my website that I've found – and the good news is, it's free! Don't worry – you don’t have to be the world's best writer to put together useful, readable articles that your potential customers will read. Whatever your industry, there are thousands of electronic newsletters (or e-zines) that are hungry for articles they can use to publish to their subscribers. There are also hundreds of directories where you can publish your articles – some of them are extremely popular and will result in your article being seen by hundreds or thousands of potential customers.

    Unlike advertising, which people tend to be skeptical of, articles are more like "news," which people tend to trust. When your prospects read your article, they will also see your bio, which will include your website address. If they like what you have to say in your article, chances are they will click on your website link and purchase from your website.

    # 3 Publish Your Own E-Zine

    This is another way that I've found to be hugely successful in driving new prospects to my website. By publishing my own e-zine, I can stay in touch with my current customers easily (and cheaply!), and market my new products and services to them. A secret to using your e-zine to drive traffic to your site is to always be adding new content that your customers want to see. Things like free articles and reports, discount offers on your products or services or special"“subscriber-only"promotions are great ways to use your e-zine to drive visitors to your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a un

    Conflict - What Every Company Needs
    It is often difficult for a company to acknowledge that conflict exists in their organization. We may admit to issues or difficulties, concerns or even problems, but to use the word "conflict" seems intimidating.It doesn't have to be. Conflict is a difference, pure and simple. That difference can be of wants, needs, or expectations. It happens when you want to get on with the meeting and your colleagues want to chat about their weekend activities. It happens when you've got a full agenda for the day and your boss gives you a new assignment that needs your attention immediately. And it happens when you find out you didn't get an anticipated promotion. Your assumptions or expectations don't match the other person's assumptions or expectations - and you've got conflict.Of course, not all conflicts are equal in intensity. Some differences that we have with others simply aren't very meaningful to us. At other times, our expectations clash with someone else's expectations, and this clash impacts us in a significant way. But, rest assured, conflict, in some form or other, is a part of every relationship.The question really isn't whether or not conflict exists, the question is in what we do about it. Conflict can be destructive and debilitating. This is the way most of us think about conflict. But it doesn't have to be.Conflict really is dynamic. It contains the potential for destruction but it also contains the potential for creation. Consider the oyster. That tiny grain of sand that finds its way into
    people PER SECOND type something into the search box and visit someone's website. And that's just Google – it doesn't include all the searching done on Yahoo!, MSN, Ask and all the other smaller search engines. It only makes sense with this many people searching on the web, that you would want to list your website where the people are looking for what you sell.

    Get your website listed in all the top search engines, including Google, Yahoo!, and MSN. Research directories on the web with listings for products and services your customers would be interested in. Some directories offer free listings, others require a fee; I've found paying the nominal fee that they charge is worth it, as your listing will get posted faster and more reliably than with the free directories.

    # 2 Use Article Marketing to Your Advantage

    This has been one of the most successful ways of driving traffic to my website that I've found – and the good news is, it's free! Don't worry – you don’t have to be the world's best writer to put together useful, readable articles that your potential customers will read. Whatever your industry, there are thousands of electronic newsletters (or e-zines) that are hungry for articles they can use to publish to their subscribers. There are also hundreds of directories where you can publish your articles – some of them are extremely popular and will result in your article being seen by hundreds or thousands of potential customers.

    Unlike advertising, which people tend to be skeptical of, articles are more like "news," which people tend to trust. When your prospects read your article, they will also see your bio, which will include your website address. If they like what you have to say in your article, chances are they will click on your website link and purchase from your website.

    # 3 Publish Your Own E-Zine

    This is another way that I've found to be hugely successful in driving new prospects to my website. By publishing my own e-zine, I can stay in touch with my current customers easily (and cheaply!), and market my new products and services to them. A secret to using your e-zine to drive traffic to your site is to always be adding new content that your customers want to see. Things like free articles and reports, discount offers on your products or services or special"“subscriber-only"promotions are great ways to use your e-zine to drive visitors to your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a un

    Security, You Won't Find it There
    As a kid my Dad was always self employed and was always involved in some kind of entrepreneurial venture, as a result our financial situation was never what I thought was stable. I swore that I would Find a stable career and stick to it.Well my attitude has changed drastically over the years. I have spent a great deal of time working in a so called stable profession, bringing home a paycheck every other week etc. After several years of doing this I realized that my stable lifestyle was not so stable. As the years tick away one tends to think more and more about acquired wealth and your ability to weather retirement.The typical middle class employee today cannot expect the same bounties enjoyed by our parents and grand parents. Most companies are woefully behind when it comes to keeping wage increases compatible with yearly cost of living reports. Also on average retirement and health benefits are steadily disappearing out from under the average employee. Back in the day we could expect better pay, more stability, and more chances to move up as perks of longevity. This is no longer the case, companies have discovered that employees cost much more to employ the longer they are with the company. Thirty years of raises adds up, and retirement pots grow, and more kids on the health plan translates to higher heath care cost for the company. Not to mention the fact that the older the employee is the greater the possibility that they or their spouse will experience a catastrophic illness that will raise premi
    rticles they can use to publish to their subscribers. There are also hundreds of directories where you can publish your articles – some of them are extremely popular and will result in your article being seen by hundreds or thousands of potential customers.

    Unlike advertising, which people tend to be skeptical of, articles are more like "news," which people tend to trust. When your prospects read your article, they will also see your bio, which will include your website address. If they like what you have to say in your article, chances are they will click on your website link and purchase from your website.

    # 3 Publish Your Own E-Zine

    This is another way that I've found to be hugely successful in driving new prospects to my website. By publishing my own e-zine, I can stay in touch with my current customers easily (and cheaply!), and market my new products and services to them. A secret to using your e-zine to drive traffic to your site is to always be adding new content that your customers want to see. Things like free articles and reports, discount offers on your products or services or special"“subscriber-only"promotions are great ways to use your e-zine to drive visitors to your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a un

    Cracking the Connection Code: Networking for the Introverted
    We’ve all heard it before: “Just get out there and network!” If it was that easy, we would already be doing it. So why is it so hard? Well, you’re an introvert, aren’t you? Enough said.However, unless the prospect of a really long job search excites you, you have to get out there and connect with people who don’t know you but who could benefit from your expertise.Below are a baker’s dozen tips to help you crack the connection code.1. Attend with a purpose in mind. Be choosy about the events you attend. Pick the ones that interest you most. It could be a ribbon cutting for a new business, a chamber of commerce mixer, SPCA benefit, or pink slip party.2. Take a friend. Make a game of it. Challenge each other to beat your stated goals with the winner treating for ice cream.3. Plan ahead. Set a networking goal to talk with at least five people and collect business cards from three individuals in your industry, profession, or career of interest.4. Split up. Rule #1 is you can’t talk to your networking partner until you’ve met the goals you’ve set for yourself. That means you can’t sit with each other, hang around the food table together, or accompany each other to the rest room. However, you may smile encouragingly across the room.5. Surprise, it’s not about you! Walk up to someone you don’t know. Ask the other person an opening question. It can be something as simple as, “What made you decide to attend tonight?”, “What brings you to this meeting?”, “Do you attend often?”, or “What
    your site.

    Probably the best thing about publishing your own e-zine is that you will be able to reach new customers you never would have found. When your subscribers read your newsletter and find your content helpful, they will send it to people that they know (but you don't). When those people like your content, they will subscribe, giving you access to an entire pool of new prospects that you would never have access to otherwise.

    # 4 Advertise in Other E-Zines

    Once you have your own e-zine, look in online e-zine directories for other e-zines that your target customers likely read. Check to see if these e-zines accept advertising. If they do, you can purchase ads for your business in these e-zines, or offer to do an ad "swap" where you advertise in their e-zine in exchange for running an ad for their business in your e-zine. I recommend running at least 3 ads in a row so that you can get an accurate picture of how ads in that e-zine work for you.

    How can you tell which customers visited your site as a result of an ad you ran, and which ad it was? I use the ad-tracking program that is a part of my shopping cart software (www.autowebbusiness.com). I can assign each ad a unique tracking code, so I can determine exactly how each ad in each publication performs for me.

    # 5 Pay-Per-Click Advertising

    Because so many people use search engines to find what they are looking for online, implementing a pay-per-click ad campaign for your small business is one of the easiest ways to put your website in front of those searchers. With pay-per-click, you bid on keywords that are associated with your business that your customers would likely use to find your products or services. And, you don’t pay for your ad until someone actual clicks on it to visit your site.

    All the major search engines offer pay-per-click programs – the most popular being Google’s AdWords. Your pay-per-click ad will appear on a search engine results page above the other listings – where your ad appears exactly is determined by a combination of factors, and it's slightly different for each search engine. Google uses a combination of how relevant your ad is to the keyword you’ve bid on, and the dollar value of your bid, for example.

    Another advantage of pay-per-click advertising is that you can customize your campaign to run just to the geographic area you specify. Say you have a carpet cleaning business, and your service area is within a 50-mile radius of your store location. It doesn't make much sense to be running advertising outside of that radius, as you will be paying to reach people who aren't potential customers for you. Specifying the area you want your ads to reach is one of the great benefits of PPC advertising for a local small business.

    With pay-per-click advertising, you have the ability to put your ad for your website right in front of your prospects who are looking for your products and services. Your new customers are just a click away!

    # 6 Internet Word of Mouth - Recommendations

    Before the Internet, people would ask their friends and associates for recommendations when they were looking for a particular product or service. Known as "word of mouth," this form of advertising has been around as long as commerce itself.

    Today's Internet equivalent of word of mouth advertising is being placed in a recommended resources section of a website that your target customers already visit. Find websites that offer products and services that are complementary to your own, and then contact the Webmaster or owner of the site to ask them to recommend you to their customers. Or, ask businesses in other industries in your local area to exchange links with you. A good way to do this is to put a link to their site on your website before you ask for their recommendation – people are more likely to recommend you if you’ve already shown that you are willing to recommend them to your customers.

    # 7 Advertise on Other Websites

    Do some web surfing and find out what websites your target customers visit online. What websites have content that would appeal to your potential customers? Check with other businesses in your local community to see if they accept advertising on their sites. Place a series of ads with them or ask if they would be interested in doing an "ad swap" with your website.

    # 8 Help the Media Find You

    Another method I've had great success with in driving traffic is by writing and sending press releases to the local media, and releasing them on the many free PR sites online. By tactfully following up with local media personalities after you’ve sent your release, you'll build a relationship with them as someone knowledgeable in your industry that they can call for an interview or a quote on a subject when needed. Consistency is the key with media releases – don’t expect to be booked on your local nightly news with your first press release.

    Even if you aren't booked for a radio, TV or newspaper interview after your release, one of the great things about press releases is that when you post them online, other sites and bloggers will pick up your release and put your business and website in front of thousands of prospects you wouldn’t have otherwise reached.

    Press releases can help you drive traffic to your site in so many ways, it's hard to overlook them as a key tactic you should use to find new customers.

    # 9 Direct Mail

    A terrific way to break through the on-line clutter is to take the old-fashioned route and go off-line – using direct mail post cards. Post cards are an overlooked tool in driving traffic to your site – and they are effective and inexpensive too. Remember that you don't have to tell your prospect everything about your business in one post card (space is at a premium with this tool)! Just tell them enough to "tease" them into wanting to know more, and then feature your web address prominently on the card. Post cards are a great way of reaching customers who need your produ

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