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Hub You - Connecting With Customers - Why Some Websites Succeed - And Others Don't
You can make a lot of money by writing and self-publishing your own material, if you are willing to write books, manuals, reports or newsletters that millions of people across the United States, and throughout the world for that matter, desperately want to buy. Today, more than ever before, is the age of information.Twenty-four hours a day, seven days a week, there continues to be an incredible demand for information throughout America and the world. There is an astronomical demand for in
Bill Clinton's campaign headquarters was adorned with the words, "It's the economy stupid!" James Carville, Bill Clinton's political strategist in the 1992 election, placed a sign over his desk in the Little Rock headquarters: 'It's the economy, Stupid!' For a campaigner fixed on a need for a central theme, the sign encapsulated a pointed response to the question 'What is the campaign about?'."The leaders of many organisations need to remember something similar as they get invol
When I ask potential clients this simple question, I always get similar answers: to sell products, to increase subscriptions, to generate leads, or to make money.
Of course, all these answers are right.
But, only partially. They are the result of what happens when your website does what it’s supposed to do.
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online wore off a long time ago. There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesn’t connect with them, there’s a website out there that will. And it’s that website that will succeed, and not yours.
Here are five things you need to know:
1. It’s all about your customers.
Your website should revolve around your customers. That means everything about your site (design, navigation, content) is a well-thought-out sales process that’s completely relevant to your visitors. So start by analyzing who they are and what motivates them to buy. And, no, that doesn’t mean guesswork. It means identifying them by age, gender, income, education, lifestyle, personality and buying style.
2. It’s not all about search engine rankings.
Of course, it’s important for your site to do well within the search engine results but ultimately your goal is to sell more of your product or service. After all, better one visitor and one sale than thousands of visitors and zero sales. When creating your site, put the needs of your customers first then build your site around what they want, not what you think they should have. That’s not to say you shouldn’t inclu
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online wore off a long time ago. There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesn’t connect with them, there’s a website out there that will. And it’s that website that will succeed, and not yours.
Here are five things you need to know:
1. It’s all about your customers.
Your website should revolve around your customers. That means everything about your site (design, navigation, content) is a well-thought-out sales process that’s completely relevant to your visitors. So start by analyzing who they are and what motivates them to buy. And, no, that doesn’t mean guesswork. It means identifying them by age, gender, income, education, lifestyle, personality and buying style.
2. It’s not all about search engine rankings.
Of course, it’s important for your site to do well within the search engine results but ultimately your goal is to sell more of your product or service. After all, better one visitor and one sale than thousands of visitors and zero sales. When creating your site, put the needs of your customers first then build your site around what they want, not what you think they should have. That’s not to say you shouldn’t incl
OK You've Tried:*Blogging *Blog and Ping *Automated Sites *AdSense *Affiliate Marketing *Creating A WebsiteAND NOTHING IS WORKING!!!NOW I can't help you with Automated Sites . . . they don't work most of the time, but I can help you with the rest. There is an answer to this dilemma and that answer IS...(Drum Roll Please)
Here are five things you need to know:
1. It’s all about your customers.
Your website should revolve around your customers. That means everything about your site (design, navigation, content) is a well-thought-out sales process that’s completely relevant to your visitors. So start by analyzing who they are and what motivates them to buy. And, no, that doesn’t mean guesswork. It means identifying them by age, gender, income, education, lifestyle, personality and buying style.
2. It’s not all about search engine rankings.
Of course, it’s important for your site to do well within the search engine results but ultimately your goal is to sell more of your product or service. After all, better one visitor and one sale than thousands of visitors and zero sales. When creating your site, put the needs of your customers first then build your site around what they want, not what you think they should have. That’s not to say you shouldn’t incl
In any sale, the buyer’s caution flag goes up at every point of the sale. Why? It’s the fear of risk. How do you overcome that natural aversion to risk? It’s by incrementally building trust at every step of the way.The amount of trust needed is directly proportional to the buyer’s perceived risk. Write that down as a mathematical formula and put it on your wall if you wish.First, establish a process with clearly defined phases. There might be six, four or even three phases in your
2. It’s not all about search engine rankings.
Of course, it’s important for your site to do well within the search engine results but ultimately your goal is to sell more of your product or service. After all, better one visitor and one sale than thousands of visitors and zero sales. When creating your site, put the needs of your customers first then build your site around what they want, not what you think they should have. That’s not to say you shouldn’t incl
The dictionary defines power as “control and influence exercised over others”. With positions of management, and leadership, comes power and it seems to sit more comfortably with some than others. It is increasingly recognised that organisations need good leaders if they are to go forward successfully. Their people will feel motivated, empowered and want to contribute. Leaders who are not using their power positively and abusing will act in a way which will be coercive and, in extremes, co
3. It’s about clarity not cleverness.
You may know what you’re selling, your mother may know what you’re selling, but if your visitors don’t know it from the moment they land on one of your pages, you’re doomed. Try looking at your site from a visitors point of view then ask yourself the following questions:
a) Does every page identify the company and/or the product or service?
b) Is the site well organized? Does it progressively drive customers toward a sale?
c) Is each page headline strong enough to achieve impact?
d) Is each image strong enough to achieve impact?
e) Is the text easy to read?
f) Is the copy well-organized? Does it stress the main and subsidiary benefits of your product or service?
g) Is the total physical effect of each page effective in achieving its objective?
h) Does the navigation “track” well in leading the visitor logically through the site?
4. It’s about knowing when to opt for cosmetic surgery.
Much like us humans, time isn’t kind to websites. They get old, tired and (dare I say) outdated. In addition, as time goes by, pages get added, graphics get changed, and content gets tweaked. Before you know it your site is not only showing its age design-wise, but it’s evolved into a mish-mash of
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