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  • Hub You - Service Reigns, Online And Offline - Service Problems Result In Lost Customers And Sales

    Investing in Yourself
    Do you invest in yourself every year? I am talking about spending money on yourself to help your career. Whether you work for a good company or own a business, you need to invest in yourself. Entrepreneurs usually have this concept hard-wired into their overall budget. A successful business always needs some initial investment to get things started. Successful business owners develop the right mindset early on.What about those of us who work for a company and want to develop a successful career? We
    ate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotion

    Moms: You Can Make Money Just by Doing What You Are Already Doing
    Are you hanging out on forums? Sending emails to family and friends with jokes or the latest news about your family? Do you tell friends and family about the great new products or services you find? Do you have a personal blog?If you answered yes to any of the questions above, you can make money by doing exactly what you are already doing – and it’s totally legit.You see, there are websites that will pay you to bring them sales. And, no, I’m not talking about Direct Sales or MLM. These are c
    Even when they’re found, web sites, like regular businesses, can fail if their service is poor. Barry Gibbons, former CEO of Burger King, wrote in This Indecision is Final “70 to 90 percent of decisions not to repeat a purchase of anything are not about the product or price. They are about some dimension of service.”

    Based on a study of customers who defected from 14 major service and manufacturing businesses the Forum Corporation found:

    - 15% of customers left for technical quality reasons

    - 15% left because of price

    - 20% left because of “too little contact and individual attention”

    - 49% left because contact from the supplier’s personnel was “poor in quality.”

    Today’s customers want piles of information, immediate/personal access to you, and ultimate control of decision-making. As a business, you must accommodate these wants by giving them choices, perceived control, and ownership of you. You must allow them to customize products/services to meet their specific needs.

    You satisfy their desire for information by providing relevant, reliable information that they find useful.

    Be the Leader in your Field

    Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.

    Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions

    Why You Don't Wear the Same Clothes to the Office Two Days in a Row
    Innuendoes, jokes, and basic personal hygiene aside, you don’t wear the same clothes two days in a row because it detracts from the professional image you want to project. So why do companies commit the business equivalent by letting calendar years go by before updating their Web sites?Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.The reason really doesn’t m
    ed from 14 major service and manufacturing businesses the Forum Corporation found:

    - 15% of customers left for technical quality reasons

    - 15% left because of price

    - 20% left because of “too little contact and individual attention”

    - 49% left because contact from the supplier’s personnel was “poor in quality.”

    Today’s customers want piles of information, immediate/personal access to you, and ultimate control of decision-making. As a business, you must accommodate these wants by giving them choices, perceived control, and ownership of you. You must allow them to customize products/services to meet their specific needs.

    You satisfy their desire for information by providing relevant, reliable information that they find useful.

    Be the Leader in your Field

    Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.

    Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotion

    Know What You Need for Your Online Store
    You’ve probably heard about e-commerce websites. Sometimes they are known as web stores, online shops or online shopping sites. Although they may be known by different names, they are basically websites which can handle commerce online.An e-commerce website is suitable for selling both tangible and intangible products. Tangible products may comprise consumer items such as books, clothes, computer gadgets, household items and lots more. The e-commerce website owner needs to pack and ship these produ
    s want piles of information, immediate/personal access to you, and ultimate control of decision-making. As a business, you must accommodate these wants by giving them choices, perceived control, and ownership of you. You must allow them to customize products/services to meet their specific needs.

    You satisfy their desire for information by providing relevant, reliable information that they find useful.

    Be the Leader in your Field

    Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.

    Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotion

    The LLC Advantage
    Limited Liability Company (LLC) is getting the attention of many small businesses that want to incorporate. The LLC is one of a few options available for individuals wishing to incorporate their business and is gaining ground as one of the most popular form of incorporating. So why are people flocking to the LLC as opposed to options like C Corp?Liability AdvantagesIn a LLC, you find the words “limited liability”. These words appeal to business owners because one’s personal assets are not
    able information that they find useful.

    Be the Leader in your Field

    Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.

    Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotion

    Essential Startup Business Questions... Failing To Plan is Planning to Fail
    It is well known that approximately 97% of all startup businesses fail within the first three years. Many of these businesses were well intended but lacked the essentials for getting started. A number of the costly mistakes and disastrous failures could have been avoided if the owners had taken time to address three necessary components vital to a young businesses success – detailed planning, common sense, and current information.If you have made it past the dream stage it is time to plan your acti
    ate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.

    Good Content

    Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions your writing might appeal to are: fear, greed, pride, lust, and envy.

    Good content includes:

    - Focus on the prospect and how your product or service solves his or her problem. Write to the reader’s own concerns, desires, needs, and problems. Address the strongest desires and problems of customers.

    - Headlines must grab your attention and lead you into the text.

    - Lead paragraphs must immediately follow-up on the idea expressed in the headline.

    - Highlighting benefits instead of features, beginning with the most important.

    - Answers why your customer should buy from you

    - Specific, factual content – enough evidence to support your claim

    - Offers a guarantee

    - Urges the user to action. Studies have shown that just by asking for the sale increased sales

    dramatically.

    - Sets a deadline. Limited time offers motivate many to act now before it’s too late.

    - Customers want sufficient product information. Jupiter Media Metrix reports that 59% of retail

    shoppers wanted more product information before visiting a site more often (September 2001

    study).

    - High-quality photos of products are critical.

    High-ticket items take longer copy (more persuasive and longer pitches) to sell.

    Your homepage should comprise 200-300 words, focusing on 2-3 of your most important keyword phrases.

    Secondary (underlying) pages allow you to targ

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