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Hub You - Head-On: Apply Directly to the Forehead
Browsing through the internet I noticed all the pretty girls sporting items like facial cream, nice cars, clothing and even sitting atop bull dozers. With their silky thighs exposed and their beautiful hair glistening in the sun I learned that sells. It not only sells but it also catches our attention and motivates us to
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but
There are six facets of business that affect a company’s growth potential and life cycle: accounting, economics, finance, information systems, marketing, and management. Classified by academia and employed primarily by corporate America, each facet of business is essential for success. Consider the foll
Well, it seems to be working. The Head On people have gotten a large part of the nation to know and remember the name of their product and what it does through what I'm guessing was not a very expensive commercial to produce! They put some cash into buying spots, but they seem to have gone for a quantity over quality approach in that area too. Yet, they are gleaning semi-regular references from Jon Stewart, Stephen Colbert, David Letterman and countless others.
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted to pick up a few tubes myself. Honestly, I don't know if I'd ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but
"Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted to pick up a few tubes myself. Honestly, I don't know if I'd ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but
The primary advantages S corporations have over regular corporations are tax-related. Owners of S corporations are not subjected to the double taxation all C corporations face. Profits can be passed through the owners’ individual income tax, while the corporation itself is not taxed.The main advantages corporation
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted to pick up a few tubes myself. Honestly, I don't know if I'd ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but
The question of whether to work for a company or run your own business is a difficult one to answer. It's a dilemma that many people face in the course of their lives. Sometimes it happens right at the start, as soon as they leave school. Sometimes the question crops up after years of working for a company. For so many p
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but
The Florida Department of State, Division of Corporation is the division of the Department of State to contact for questions about incorporating in Florida.The Florida Department for Incorporating provides an online public access network and telephone answering system. Through their online network, the Department
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but let's not forget about good old fashioned, tried and true marketing tools that we may have forgotten or forgone. Print advertising, cold calls, radio and tv spots, if feasible, are all valuable tools and should always accompany your web marketing and non-traditional methods. More than likely, some percentage of your target market may still be fonder of the yellow pages, mailers, flyers or the like. Plus, if there's one thing we can definitely take from the headache causing campaign for the headache relieving product, is that repetition is still a marketer's best friend, so don't worry about a little overlap between mediums.
It's always a great idea to examine popular ad campaigns or marketing techniques and determine whether they can be directly applied to your forehead, I mean business!
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