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Hub You - How To Improve Your Internet Marketing FAST
Teacher Interviews - Common Sense And Professional Advice
This is the culmination of several years of hard work. You've finished college. You're done with your student teaching and you've passed all of your teacher certification examinations. The applications, resumes, and cover letters have been sent out to every local school district.All you can do now is sit around the house and wait for the phone to ring, right? Wrong! You should be preparing for your interview!I've been to the interview table several times as a candidate and many more times as an interviewer. If there were any tricks, secrets, or shortcuts to success in the in
ow your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audiencThis is the culmination of several years of hard work. You've finished college. You're done with your student teaching and you've passed all of your teacher certification examinations. The applications, resumes, and cover letters have been sent out to every local school district.All you can do now is sit around the house and wait for the phone to ring, right? Wrong! You should be preparing for your interview!I've been to the interview table several times as a candidate and many more times as an interviewer. If there were any tricks, secrets, or shortcuts to success in the in
It Takes One Grump to Spoil a Brand!
Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hours into the spending spree and heard her say, ‘I love Liz Claiborne, but E––T (a competing brand) can take their clothes
1. WHO is your Market? – Do you really know your target market? What else are they buying online and offline? What websites do they visit with regularity? Figure that out, then find the websites that cater to them. Not sure what else they like? ASK THEM. Send your customers a survey, call them…do your homework. Then see what type of designs, slogans, and catchy verbiage these other sites are using to entice that audience. You may not be able to afford a gazillion dollars of website R&D, but you can bet that some of the top sites that already cater to your audience DO. Borrow from the best!Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hours into the spending spree and heard her say, ‘I love Liz Claiborne, but E––T (a competing brand) can take their clothes
2. What is your Message? – Once you know your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audienc
Five No-Fail Fundraising Tips
Non-profit organizations need funding for a variety of reasons, from hosting an event to providing services to paying staff salaries, just like their for-profit counterparts. The bigger organizations can afford to employ a Director of Development and fundraising staff, but what about the grassroots guys? Usually, their President wears all of the hats, often relying on volunteers to fill in the gaps. And fundraising is often the least favorite role. Here are my favorite five tips for raising funds quickly and painlessly.1. Hire a freelance grant writer. Ok, I have to admit that I am
e that out, then find the websites that cater to them. Not sure what else they like? ASK THEM. Send your customers a survey, call them…do your homework. Then see what type of designs, slogans, and catchy verbiage these other sites are using to entice that audience. You may not be able to afford a gazillion dollars of website R&D, but you can bet that some of the top sites that already cater to your audience DO. Borrow from the best!Non-profit organizations need funding for a variety of reasons, from hosting an event to providing services to paying staff salaries, just like their for-profit counterparts. The bigger organizations can afford to employ a Director of Development and fundraising staff, but what about the grassroots guys? Usually, their President wears all of the hats, often relying on volunteers to fill in the gaps. And fundraising is often the least favorite role. Here are my favorite five tips for raising funds quickly and painlessly.1. Hire a freelance grant writer. Ok, I have to admit that I am
2. What is your Message? – Once you know your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audienc
Doing What's Hard Gets Easier
Andrew Barber-Starkey from Pro Coach International Inc. says, “What’s the only thing that gets smaller as you get closer to it? Your fears.” Often fears are precipitated by spending too much time thinking about them and not enough time dealing with them.Setting up a business means facing the unknown every day. Your skills and talents will determine the type of tasks on which you prefer to spend your time. The problem is that there are so many other responsibilities waiting to be dealt with.Susan, a woman who owns a company that makes websites and does online marketing for small b
see what type of designs, slogans, and catchy verbiage these other sites are using to entice that audience. You may not be able to afford a gazillion dollars of website R&D, but you can bet that some of the top sites that already cater to your audience DO. Borrow from the best!Andrew Barber-Starkey from Pro Coach International Inc. says, “What’s the only thing that gets smaller as you get closer to it? Your fears.” Often fears are precipitated by spending too much time thinking about them and not enough time dealing with them.Setting up a business means facing the unknown every day. Your skills and talents will determine the type of tasks on which you prefer to spend your time. The problem is that there are so many other responsibilities waiting to be dealt with.Susan, a woman who owns a company that makes websites and does online marketing for small b
2. What is your Message? – Once you know your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audienc
Fun Email Quiz
Are you creating a positive, professional impression when you email your co-workers and customers? Or, is Miss Manners shrieking in horror every time you hit the send button? Are you being efficient and effective when you send messages, or are you wasting time? To find out, take this fun quiz.1. The tone of a professional email message should be:a. Conversational. b. Formal. c. Casual – like the tone you use with friends. d. “Yo, dude! Whassup?”Answer: A. You may be as casual as you like with friends, breaking all the grammar and punctuation rules yo
ebsite R&D, but you can bet that some of the top sites that already cater to your audience DO. Borrow from the best!Are you creating a positive, professional impression when you email your co-workers and customers? Or, is Miss Manners shrieking in horror every time you hit the send button? Are you being efficient and effective when you send messages, or are you wasting time? To find out, take this fun quiz.1. The tone of a professional email message should be:a. Conversational. b. Formal. c. Casual – like the tone you use with friends. d. “Yo, dude! Whassup?”Answer: A. You may be as casual as you like with friends, breaking all the grammar and punctuation rules yo
2. What is your Message? – Once you know your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audienc
Are Your Employees Empowered To Provide World-Class Customer Service?
One of the lessons that are learned from the leaders in customer service is that employees who are empowered to make decisions on behalf of their customers provide the best service. This is reflected repeatedly by the companies with reputations for the best in service, but still practiced by too few.The companies that have a “mystique” around their customer service reputations have empowered their employees to think “outside the box” when it comes to taking care of their customers. They combine a belief with their commitment to customer service with trust in the employees’ judgment and
ow your audience and the type of presentations that are proven to attract them, you need to define your message. What is the ONE thing that you want your audience to remember about your product/service on your site. Don't get confused with two or three, although you certainly should have a page that espouses all your benefits. You need to pound home the ONE thing that separates you from the competition? Is your product easier, faster, cheaper, more luxurious? Do you offer better service, newer technology? I can't tell you how many websites I've been to that do a miserable job of telling me WHAT they do or WHY I should buy it. Don't be one of them!One of the lessons that are learned from the leaders in customer service is that employees who are empowered to make decisions on behalf of their customers provide the best service. This is reflected repeatedly by the companies with reputations for the best in service, but still practiced by too few.The companies that have a “mystique” around their customer service reputations have empowered their employees to think “outside the box” when it comes to taking care of their customers. They combine a belief with their commitment to customer service with trust in the employees’ judgment and
3. Sell Benefits, NOT Features! – While it's nice to tell me that your Omaha Steaks are USDA super special beef (that's a feature) what is real
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