to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to

At its most basic level, an internet marketing business is no different from any other business. You really only need three things to be successful: a product, customers, and a way to market your products to your customers. Of course, these components are a little different on the internet than they are in your community.

This article, Part 3 of 3 in the series, focuses on the final component of your internet marketing business: Marketing.

If you’ve read the first two articles in this series, you’ve chosen to sell other people’s digital information products to a very specific niche that you’ve identified using targeted keyword research.

In this article, I’ll show you how to reach out to your niche. In other words, I’ll show you how to market your products to your potential customers.

Billboards and Truck Stops
You’ve decided to set up a business on the information superhighway. The good news is that there’s a lot of traffic on this highway. The bad news is that the vast majority of this traffic will never even know you exist.

Actually, this isn’t really bad news. You don’t want to catch everybody’s attention - you just want to catch the attention of those in your niche. The crucial point, though, is that you will have to catch their attention: Most of them won’t come looking for you.

There are two really basic ways you can do this: what I’ve referred to by analogy as “billboards and truck stops.” Your “billboard” is an opt-in email list. Your “truck stop” is a Web site.

I’d never be one to underestimate the inventiveness of internet marketers, but I think it’s safe to say you have to have at least one of these to have any success at all in your internet marketing business. If you’re smart, you’ll have both.

The Email List
The opt-in email list is probably the single most valuable tool you have for communicating with your potential customers. It’s just what it sounds like: a list of people and their email addresses who have chosen to receive informational and promotional messages from you.

You want to communicate with your niche not just once, but over and over again. You want to send your message to everyone on that list early and often. You want to remind them that you exist. You want to remind them to buy your products. You want to inform them about new products your promoting or will be promoting.

Once you have a list of email addresses, you can do all of this manually. In theory, you could send out individual emails to every address on your list. Of course, this would be horribly time consuming and inefficient.

Instead, you can use a handy tool called an autoresponder to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to g

ll show you how to reach out to your niche. In other words, I’ll show you how to market your products to your potential customers.

Billboards and Truck Stops
You’ve decided to set up a business on the information superhighway. The good news is that there’s a lot of traffic on this highway. The bad news is that the vast majority of this traffic will never even know you exist.

Actually, this isn’t really bad news. You don’t want to catch everybody’s attention - you just want to catch the attention of those in your niche. The crucial point, though, is that you will have to catch their attention: Most of them won’t come looking for you.

There are two really basic ways you can do this: what I’ve referred to by analogy as “billboards and truck stops.” Your “billboard” is an opt-in email list. Your “truck stop” is a Web site.

I’d never be one to underestimate the inventiveness of internet marketers, but I think it’s safe to say you have to have at least one of these to have any success at all in your internet marketing business. If you’re smart, you’ll have both.

The Email List
The opt-in email list is probably the single most valuable tool you have for communicating with your potential customers. It’s just what it sounds like: a list of people and their email addresses who have chosen to receive informational and promotional messages from you.

You want to communicate with your niche not just once, but over and over again. You want to send your message to everyone on that list early and often. You want to remind them that you exist. You want to remind them to buy your products. You want to inform them about new products your promoting or will be promoting.

Once you have a list of email addresses, you can do all of this manually. In theory, you could send out individual emails to every address on your list. Of course, this would be horribly time consuming and inefficient.

Instead, you can use a handy tool called an autoresponder to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to

here are two really basic ways you can do this: what I’ve referred to by analogy as “billboards and truck stops.” Your “billboard” is an opt-in email list. Your “truck stop” is a Web site.

I’d never be one to underestimate the inventiveness of internet marketers, but I think it’s safe to say you have to have at least one of these to have any success at all in your internet marketing business. If you’re smart, you’ll have both.

The Email List
The opt-in email list is probably the single most valuable tool you have for communicating with your potential customers. It’s just what it sounds like: a list of people and their email addresses who have chosen to receive informational and promotional messages from you.

You want to communicate with your niche not just once, but over and over again. You want to send your message to everyone on that list early and often. You want to remind them that you exist. You want to remind them to buy your products. You want to inform them about new products your promoting or will be promoting.

Once you have a list of email addresses, you can do all of this manually. In theory, you could send out individual emails to every address on your list. Of course, this would be horribly time consuming and inefficient.

Instead, you can use a handy tool called an autoresponder to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to

ve chosen to receive informational and promotional messages from you.

You want to communicate with your niche not just once, but over and over again. You want to send your message to everyone on that list early and often. You want to remind them that you exist. You want to remind them to buy your products. You want to inform them about new products your promoting or will be promoting.

Once you have a list of email addresses, you can do all of this manually. In theory, you could send out individual emails to every address on your list. Of course, this would be horribly time consuming and inefficient.

Instead, you can use a handy tool called an autoresponder to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to

to automate this process for you. You set up your list, create the emails you want to send to the list, decide when each email will be sent, and the autoresponder handles the rest. There are several good autoresponder services out there, but IM-101 uses and recommends AWeber.

The question is, how do you build such a list? How do you get people to “opt in” in the first place?

The Web Site
Even more than providing a place to promote your products, the Web site is the primary tool you’ll use to build your opt-in email list. In fact, your Web site might only consist of what’s called a “squeeze page”: a single Web page whose only purpose is to give prospects an opportunity to sign on to your email list.

The truth is, you can succeed in internet marketing with a great list and no actual product site. You send promotional emails with affiliate links to the products you’re promoting, and your prospects can follow those links and make a purchase without ever seeing the product page on your Web site.

Your best course is to build a Web site that does both: It lets prospects sign on to your list, and it promotes one or more products.

Even so, one of the first things the prospect ought to see when visiting your Web site is an opt-in form for your email list. An “opt-in form” is simply a registration or sign up box in which the prospect can enter his name and email address. An autoresponder service such as AWeber will provide tools for creating these forms and inserting them on your Web site.

You have to give your visitors every possible reason to sign on to your email list. The first step, again, is to show them the form as soon as they bring up your home page. But that in itself isn’t enough. You also have to give them an incentive. In other words, you have to give them free stuff as a reward for signing on.

People in general like free stuff, and people on the internet really like it. Give your visitors something free, something that has value, and something that is relevant to your niche, and they’ll sign on to your list. This “freebie” could be anything from a five-page report to fabulous cash and prizes.

On IM-101.com, at the time of this writing, we give visitors who sign up for the IM-101.com email newsletter a free eBook about selling information products online called “eBook Architecture.”

It doesn’t really matter what your freebie is, as long as your niche will think it’s cool. Obviously, the cooler it is the more people will sign up. So make it as cool as you can make it.

If your Web site is more than a squeeze page for your opt-in form, you’ll probably want to use it to directly promote your products. Each product gets its own page. You want this page to “pre-sell” the product and then send the prospect on to the producer’s sales page via your affiliate link.

What is pre-selling? The visitor to your Web site is just a prospect. He or she is interested in your chosen niche and is therefore potentially interested in the products you’re promoting. You don’t want to send a prospect to the producer’s sales page; you want to send a buyer to the producer’s sales page. The product page on your affiliate site should turn prospects into buyers.

You can do this by providing the prospect with objective information and a strong endorsement of the product. You describe