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Hub You - How to Create a Unique Selling Proposition for Your Online Business
Human Resources gained a permanent role in the American workplace during the 1950s, as the evolution of employment-related laws and sociological trends took shape. However, the past 20 years have witnesses an unprecedented rise of employment litigation, labor regulations, and tax laws far beyond the expectations of their originators.Effectively managing Human Resources has become a daunting and complex task for small to mid-market business owners. U.S. corporations must grapple with one of the most complicated systems of employment laws in the world. This includes a laundry list of unfriendly po
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate
Not long ago, a diary was a deeply personal thing - a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.The Web has a way of changing things. Now, a diary of thoughts, observations and insight - posted on the Internet - may be a way to boost your business.Web logs, or "blogs" as they're better known, have become a way to engage readers and potential customers of businesses big and small.A blog is a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms. It might also have links t
How good are you at being different and articulating your USP (Unique Selling Proposition)? Why would a potential client want to do business with you instead of your competition?
A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. If you do a great job of distinguishing yourself from your competition, your USP can hurl you to the front of the pack. However, if you adopt a USP that you can't fulfill, your business will die a quick death.
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance needs.
During a conversation recently, I asked a friend with a web design business about what makes his business unique. He told me that his competition in his region was focused on one thing -- developing websites for the sole purpose of having an online presence. As a savvy website developer, my friends knows that if your website isn't attracting and converting traffic and thus increasing your business profits, it's simply a pretty online brochure. Consequently, what makes his company different is that he actively pursues strategic alliances with compatible, non-competing businesses so that all of these compatible businesses can drive traffic to each other's sites and band together to make some special promotional offers to their combined client base.
I then asked him what business he thought he was in, and of course, he replied that he was in the website design business. Based on what he told me earlier about how he's connecting businesses and helping them create promotional strategies, I told him he was really in the business of marketing and relationships. He is daring to be different and go above and beyond what other similar companies are doing by strategically connecting businesses who aren't otherwise connected and providing creative ideas about how a collaborative effort will benefit them all.
Wow, what an incredible strategy! My friend wins, as he gets the contracts to do the websites for the compatible businesses he contacts. His clients win because they have a measurable online presence, and the strategic partners win because they are looped into a collaborative marketing effort and are exposed to an entirely new customer base.
When I inquired what had prompted him to create these kinds of relationships for his clients, and he said that his clients want two things: to have more customers walking through their door and to make more sales. Because he stood in the shoes of his clients and listened to their needs, he devised a strategy to significantly differentiate himself from his competition and help them meet these needs.
How can you create an effective USP for your online business? Here are some questions to think about in the creation process:
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate
Collaboration, strategic alliance and partnering are business terms not to be taken lightly as they represent more power than you realize in helping your business to grow.In the August 2005 issue of Industry Week, there was an article titled, Collaborating To Grow. Mentioned in the article, was a March 2005 survey of U.S. executives taken by KPMG LLP. It appears that sixty-four percent of the responding executives plan to increase the use of strategic alliances during the next two years. What was not covered was how they were going to make these intended alliances successful.Through my wo
For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a household name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance needs.
During a conversation recently, I asked a friend with a web design business about what makes his business unique. He told me that his competition in his region was focused on one thing -- developing websites for the sole purpose of having an online presence. As a savvy website developer, my friends knows that if your website isn't attracting and converting traffic and thus increasing your business profits, it's simply a pretty online brochure. Consequently, what makes his company different is that he actively pursues strategic alliances with compatible, non-competing businesses so that all of these compatible businesses can drive traffic to each other's sites and band together to make some special promotional offers to their combined client base.
I then asked him what business he thought he was in, and of course, he replied that he was in the website design business. Based on what he told me earlier about how he's connecting businesses and helping them create promotional strategies, I told him he was really in the business of marketing and relationships. He is daring to be different and go above and beyond what other similar companies are doing by strategically connecting businesses who aren't otherwise connected and providing creative ideas about how a collaborative effort will benefit them all.
Wow, what an incredible strategy! My friend wins, as he gets the contracts to do the websites for the compatible businesses he contacts. His clients win because they have a measurable online presence, and the strategic partners win because they are looped into a collaborative marketing effort and are exposed to an entirely new customer base.
When I inquired what had prompted him to create these kinds of relationships for his clients, and he said that his clients want two things: to have more customers walking through their door and to make more sales. Because he stood in the shoes of his clients and listened to their needs, he devised a strategy to significantly differentiate himself from his competition and help them meet these needs.
How can you create an effective USP for your online business? Here are some questions to think about in the creation process:
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate
In boardrooms across the country, executives are frenzied about the opportunity provided with outsourcing products from high cost, high overhead manufacturing facilities in the United States to the low cost region of China. In an effort to contain costs, many organizations are flocking to China to harvest the fields of low cost labor. When you think that they pay $150.00 per month to an employee working six, 10 hour days you shake your head in disbelief and say "sign me up". The outsourcing strategy to China is a sound one and needs to be utilized by anyone who is involved within manufacturing. The
I then asked him what business he thought he was in, and of course, he replied that he was in the website design business. Based on what he told me earlier about how he's connecting businesses and helping them create promotional strategies, I told him he was really in the business of marketing and relationships. He is daring to be different and go above and beyond what other similar companies are doing by strategically connecting businesses who aren't otherwise connected and providing creative ideas about how a collaborative effort will benefit them all.
Wow, what an incredible strategy! My friend wins, as he gets the contracts to do the websites for the compatible businesses he contacts. His clients win because they have a measurable online presence, and the strategic partners win because they are looped into a collaborative marketing effort and are exposed to an entirely new customer base.
When I inquired what had prompted him to create these kinds of relationships for his clients, and he said that his clients want two things: to have more customers walking through their door and to make more sales. Because he stood in the shoes of his clients and listened to their needs, he devised a strategy to significantly differentiate himself from his competition and help them meet these needs.
How can you create an effective USP for your online business? Here are some questions to think about in the creation process:
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus the resources of the people involved in the process towards strengthening results, productivity, quality, creativity, and innovation in problem-solving. To use the collaborative approach to negotiating you will have to agree on the aim of negotiations. Before any sort of bargaining can begin, you and your counterpart must define the who-what-where-when-how-and-why of the issue and have a general idea of the objectives and dimensions of a solution.WHEN USING NEGOTIATING COLLABORATIVELY:1) Acknow
Wow, what an incredible strategy! My friend wins, as he gets the contracts to do the websites for the compatible businesses he contacts. His clients win because they have a measurable online presence, and the strategic partners win because they are looped into a collaborative marketing effort and are exposed to an entirely new customer base.
When I inquired what had prompted him to create these kinds of relationships for his clients, and he said that his clients want two things: to have more customers walking through their door and to make more sales. Because he stood in the shoes of his clients and listened to their needs, he devised a strategy to significantly differentiate himself from his competition and help them meet these needs.
How can you create an effective USP for your online business? Here are some questions to think about in the creation process:
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate
Keep entries and comments on other sites up-to-date.If you have spent the time and effort to place entries and comments in newsgroups and other sites, you will need to find a way to track when you placed the information. As you are probably quite aware, information can get dated very quickly, and once your data and information is posted for longer than a week, it is considered old news no matter how valuable you think it is. You must keep on top of the entries and keep them fresh. You do not want to be in the situation where you become the bottom of the list and people are reading responses fr
What do you offer in your business in terms of service or products that makes you different from your direct competitors?
Which of these factors or characteristics resonate with your customers?
What characteristics of your product or service are not easily duplicated by your competition?
Which of these distinctions is easily communicated to and understood by your target market?
What memorable message can you construct for your target market that easily conveys these unique qualities about your business?
How will you communicate this unique message (USP) to your target market?
If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose between the relatively plain chocolate cake, white cake, lemon pie, or chocolate brownie? If among those desserts, however, was a white chocolate raspberry truffle cheesecake, you'd probably go for the cheesecake because it stands out from the other offerings, wouldn't you? And, who can resist the delicious pairing of raspberry and chocolate, anyhow??
Dare to be the white chocolate raspberry cheesecake. It's a strategy that'll get you noticed!
Copyright (c) 2007 Donna Gunter
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