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Hub You - Web Marketing - What a Good Microsite Should Look Like? Part 1 of 3
It's not long past the season of completing business planning and it would be remiss of me not to provide a few helpful definitions of business planning nomenclature.Bottom up planning: planning comple
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screen
A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.Let me tell you a story of when this was f
Here is an example that is not perfect but still does many things right in terms of design and copy:
http://www.PublishingSeminar.com
This is a microsite selling a 2-day book marketing seminar in NYC.
I'll list some of the correct elements that makes this design above-the-average:
1) A specific and somewhat unusual offer up-front. (See the screenshot below.) They are promising to double or triple your annual income after this 2-day event during which they will introduce their SYSTEM. That's rather specific and a lot to promise, isn't it?
2) Photos of 4 authors follow the promise, thus personalizing the message. Now we are looking at four guys whose faces we can see, names we can read. This already feels like a REAL event.
3) Great BLUE subheaders divide the text into digestible chunks. We are explained not only who should attend but also who should NOT. This again "shows" how serious these people must be.
4) Prominent bullets with check marks itemizing important points in easy-to-read lines.
These bullets summarize some of the FEATURES and BENEFITS of the training bootcamp although it still (for understandable reasons) does not quite gieveaway the particular features of the Streamlined System itself. Since information is what they are selling, you have to buy it first in order to get the full set of features.
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screens
For everything, there is a season. This is also true in the trade show industry. You may be a first time exhibitor or a seasoned pro. You may have additional trade shows you want to attend that occur simultaneously or you
This is a microsite selling a 2-day book marketing seminar in NYC.
I'll list some of the correct elements that makes this design above-the-average:
1) A specific and somewhat unusual offer up-front. (See the screenshot below.) They are promising to double or triple your annual income after this 2-day event during which they will introduce their SYSTEM. That's rather specific and a lot to promise, isn't it?
2) Photos of 4 authors follow the promise, thus personalizing the message. Now we are looking at four guys whose faces we can see, names we can read. This already feels like a REAL event.
3) Great BLUE subheaders divide the text into digestible chunks. We are explained not only who should attend but also who should NOT. This again "shows" how serious these people must be.
4) Prominent bullets with check marks itemizing important points in easy-to-read lines.
These bullets summarize some of the FEATURES and BENEFITS of the training bootcamp although it still (for understandable reasons) does not quite gieveaway the particular features of the Streamlined System itself. Since information is what they are selling, you have to buy it first in order to get the full set of features.
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screen
Review brand name office furniture manufacturers' products before buying your chair, desk and file cabinet office systems. Checkout the short list of popular name brand furniture manufacturers below. The list will help you be
2) Photos of 4 authors follow the promise, thus personalizing the message. Now we are looking at four guys whose faces we can see, names we can read. This already feels like a REAL event.
3) Great BLUE subheaders divide the text into digestible chunks. We are explained not only who should attend but also who should NOT. This again "shows" how serious these people must be.
4) Prominent bullets with check marks itemizing important points in easy-to-read lines.
These bullets summarize some of the FEATURES and BENEFITS of the training bootcamp although it still (for understandable reasons) does not quite gieveaway the particular features of the Streamlined System itself. Since information is what they are selling, you have to buy it first in order to get the full set of features.
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screen
This article has been created to give you straight forward content hoping to provide information into some of the things that factors are looking for when qualifying a prospect before entering into a financial relationship wi
4) Prominent bullets with check marks itemizing important points in easy-to-read lines.
These bullets summarize some of the FEATURES and BENEFITS of the training bootcamp although it still (for understandable reasons) does not quite gieveaway the particular features of the Streamlined System itself. Since information is what they are selling, you have to buy it first in order to get the full set of features.
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screen
A lot us who are into adsense business know that to increase adsense earning potential, we got to increase that clickthrough rate.But just how many of you have come across articles or websites teaching you about increa
(Continues in Part 2...)
(NOTE: Please visit http://write-design-sell.blogspot.com/2007/05/good-microsite.html for the screenshots accompanying this article. Thanks. Ugur)
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