patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the

Many small business owners today act like lemmings following each other into a sea of choices when it comes to advertising only to drown in the murky waters of minimal return. Do you believe if the world's best artist painted a copy of the Mona Lisa that it would create a buzz? Not really....It would always be just another copy. So why do so many businesses (and agencies) fall into the same "copycat trap" with their traditional ad campaigns of newspaper-yellow page-radio spot-bottom line-end of story- strategies and then complain about the results?!

Advertising by nature is the business of drawing public attention to goods and services performed through a variety of media. It is the most important part of a company's overall promotional strategy. While traditional marketing isn't necessarily negative (though it can irk the consumers it's trying to attract), it is somewhat "in the box" narrow minded focus. Time for more creativity...I sense a degree of urgency in today's advertising environment before the public goes "tivo" in regards to all ads.

That's where the Art of Marketing FREE comes in! The most compelling and irresistible offer is something for free. The basic concept is for small businesses to provide a product or service to a compatible business or non-profit organization for FREE and in doing so; create an advertising opportunity in the process!

A brief overview of one such program that we have made available to our clients is the Office Magazine Program. There are many variables and methods we have devised from implementing this program. Allow me to explain how an individual small business owner could profit from this creative form of advertising.

Twenty thousand patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the w

ad campaigns of newspaper-yellow page-radio spot-bottom line-end of story- strategies and then complain about the results?!

Advertising by nature is the business of drawing public attention to goods and services performed through a variety of media. It is the most important part of a company's overall promotional strategy. While traditional marketing isn't necessarily negative (though it can irk the consumers it's trying to attract), it is somewhat "in the box" narrow minded focus. Time for more creativity...I sense a degree of urgency in today's advertising environment before the public goes "tivo" in regards to all ads.

That's where the Art of Marketing FREE comes in! The most compelling and irresistible offer is something for free. The basic concept is for small businesses to provide a product or service to a compatible business or non-profit organization for FREE and in doing so; create an advertising opportunity in the process!

A brief overview of one such program that we have made available to our clients is the Office Magazine Program. There are many variables and methods we have devised from implementing this program. Allow me to explain how an individual small business owner could profit from this creative form of advertising.

Twenty thousand patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the

o attract), it is somewhat "in the box" narrow minded focus. Time for more creativity...I sense a degree of urgency in today's advertising environment before the public goes "tivo" in regards to all ads.

That's where the Art of Marketing FREE comes in! The most compelling and irresistible offer is something for free. The basic concept is for small businesses to provide a product or service to a compatible business or non-profit organization for FREE and in doing so; create an advertising opportunity in the process!

A brief overview of one such program that we have made available to our clients is the Office Magazine Program. There are many variables and methods we have devised from implementing this program. Allow me to explain how an individual small business owner could profit from this creative form of advertising.

Twenty thousand patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the

rofit organization for FREE and in doing so; create an advertising opportunity in the process!

A brief overview of one such program that we have made available to our clients is the Office Magazine Program. There are many variables and methods we have devised from implementing this program. Allow me to explain how an individual small business owner could profit from this creative form of advertising.

Twenty thousand patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the

patients go through a busy doctors' office annually. Your business offers to supply this busy waiting room with five to ten FREE magazines which would be placed in hard, clear plastic binders. The small business owner would place a half page ad to fit into a pocket adhered to the cover of this binder.

This win-win-win situation gives the office FREE magazines, allows the sponsor the advertising opportunity, and gives the waiting room visitors (visitor's average wait time is 23.4 minutes) something to do with their free time...learn about your business.

copyright 2006 Larry Janson