Tags |
|
|
Links |
|
|
Hub You - Real Estate Internet Marketing - Minimize Distraction
Take advice from someone who has successfully worked from home for the last eight years. In my previous article: Work from Home: Real Money Advantages we looked at some of the money advantages of working from home. In this article we look at some of the differences b
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention
I knew the first time I met him that he was just out to get my business. After all he was a salesman. That's what his card said, that's what his job was, and that's what he did for a living.I don't trust salesmen, and I bet a lot of the people who read this don
On a real estate marketing website, the goal is usually to lead visitors down a certain path. You can't always control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow. This sort of "action path" is an essential ingredient of real estate Internet marketing.
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your real estate website altogether.
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reducing the success of Internet marketing. There are other examples, but they all tie back to the same simple fact. If you distract people, they will be less likely to go where you want them to go, and to do what you want them to do.
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your real estate website altogether.
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reducing the success of Internet marketing. There are other examples, but they all tie back to the same simple fact. If you distract people, they will be less likely to go where you want them to go, and to do what you want them to do.
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention
At APconnections, our flagship product, NetEqualizer, is a traffic management and WAN optimization tool. Rather than using compression and caching techniques, NetEqualizer analyzes connections and then doles out bandwidth to them based on preset rules. We look at every
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reducing the success of Internet marketing. There are other examples, but they all tie back to the same simple fact. If you distract people, they will be less likely to go where you want them to go, and to do what you want them to do.
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention
It sure sounded simple, “Have your own On Line Store” Sure, why not, everyone else is doing it, and after all I pretty much designed a WEB site, created a “Back Office” and populated a reasonably large Shopping Cart. How hard could it be? What I didn’t realize is the WE
This is just one example of distraction reducing the success of Internet marketing. There are other examples, but they all tie back to the same simple fact. If you distract people, they will be less likely to go where you want them to go, and to do what you want them to do.
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention
Today some employers ask you to email them. Since most of us use email in a rather casual fashion it is useful to take your time and write carefully. Do not sacrifice quality because of the ease of using email. Remember that applying for a job is a serious matter and bu
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention with a dozen or more distractions?
* You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/64046/iadvice-Real-Estate-Internet-Marketing--Minimize-Distraction.html">Real Estate Internet Marketing - Minimize Distraction</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/64046/iadvice-Real-Estate-Internet-Marketing--Minimize-Distraction.html]Real Estate Internet Marketing - Minimize Distraction[/url]
Related Articles:
Train the Trainer is More than Just Standing in Front of a Crowd!
10 Reasons Not to Throw Away That Old Computer
Bookmark it:
|