Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO

"Unless a man enters upon the vocation intended for him by nature, and best suited to his peculiar genius, he cannot succeed."

When we read Internet marketing tips offered up by "gurus" in their Internet marketing courses or on their websites, one of the first steps we often see is that we must choose a niche. Usually, most of these gurus are astute enough to include the advice that we should become involved in a product or service which matches some area of interest or expertise which we already have.

There are many excellent reasons for this, and I myself am a great example. Although I tend to dabble in many areas because I am interested in many things, I love health and fitness above all. I see related subjects, such as nutrition and weight loss, as important areas in which I can help people improve their lives, and so I have made a lot of money, and had a lot of fun, selling products which have to do with these topics.

Since I am immersed daily in a subject area which is near and dear to me, I have no need to summon up a desire to "go to work" each day. I am not "going to work", I am having fun! Additionally, while not the world's greatest expert on anything, I am comfortable with my ability to talk about most aspects of health, fitness, nutrition, and weight loss.

Being so emotionally and intellectually attached to my chosen niche, I can take almost any product I deem of value and make a case, hopefully an interesting case, for its use by my friends, and hopefully potential customers...whom I also think of as friends. This has proven to be a formula for success for me.

Many people entering Internet marketing for the first time, and many who have been attempting to make money online for some time with only a series of failures or near misses to show for their pains, do not understand the power of choosing a niche, a market, and a product that fit well with their personal interests and experience. Often, they mistake the desire to make money as enough of a motivation to make it through what can be the daily grind of having your own business. For many like myself, who have chosen a niche product or market which is compatible with their personal interests and pleasures, more than half the time and effort involved in "business" is spent having fun!

BET YOU THOUGHT THAT WAS THE TIP, RIGHT?

Well, it is...sort of!

You see, if you have interest in and knowledge about a given field, you can often spot something of value even in a product with which you are not personally familiar. You may know that it is from a reputable company, or can recognize an engineering principle or structure that makes it valuable. Armed with your personal interest and knowledge of the item or area, and your belief in the product, you can find it easy to make compelling statements about the value and worth of this product.

However, if the product, or product line in the case of many Internet marketing and network marketing business opportunities, is unfamiliar or widely varied, what can be done?

OKAY! NOW WE ARE AT THE FORGOTTEN STEP.

As pointed out above, most people who get into Internet marketing are so interested in the chance to make money online, that they tend to blow past their own likes and dislikes and buy into something that seems like it will do the trick.

However, Internet marketing is not JUST about building a website, or getting one, and shooting it out there for people to find.

After all, there is that silly little word that comes right after Internet..."marketing".

Marketing involves telling people about how great your product is.

If you just copy the text offered by everybody else offering the same or equivalent products, there is nothing to make your product stand out...which is the name of the game! This particularly applies to affiliate programs where everybody has a domain name, text ads, banners, and promotional materials that all appear to be the same!

YOU HAVE TO STAND OUT!

You make YOUR offering stand out by personally promoting, either through your own website, or by writing your own ads, or by creating your own banners...or by going to forums and other information exchange settings relevant to your product and placing YOUR OWN PERSONAL COMMENTS AND OBSERVATIONS there for the world to see, or by writing articles that can be linked to your Internet business website.

Go back up the page a few inches.

How do you create interesting, knowledgeable observations about a product?

You start by being interested in it and knowledgeable about it!

So, what do you do if you don't know THAT MUCH about your product?

You buy it, use it, and then you tell people how much you love it! You explain the benefits that you PERSONALLY experienced using it. You say why you won't go back to the product you used to use. You explain the positive changes that have occurred in your life since you started using this product.

People will be interested because you are giving a first hand account, and because you are INTERESTED in the product and SEEM TO KNOW WHAT YOU ARE TALKING ABOUT!

Which would YOU rather hear?

A. This is a great product which will keep your car running longer and save you money on gas (because somebody told me to say this).

B. Here's my personal experience with XYZ synthetic motor oil: I was getting 15 miles to the gallon and then added XYZ to my crankcase. My fuel economy figures jumped to 25 MPG, and my mechanic told me that it's almost like my engine had 50,000 fewer miles on it. I added a few quarts to my mom's old jalopy and it jumped from 10 MPG to 20 MPG within a week.

WHAT IF YOU DON'T USE THAT PARTICULAR PRODUCT OR THERE ARE TOO MANY PRODUCTS?

Hey, I'm a 62 year old guy, and I definitely DO NOT use Avon, but my wife, my mother, my sister, my daughters, and my nieces all do! They think the world of it. Why can't I use THEIR comments, thoughts, and opinions?

Here's another idea! If there IS a product I could use, why not try THAT PRODUCT just so I can make an honest statement about it. For example, Avon does have a few products for men. Why couldn't I buy just one and see how easy the ordering was, how quick the shipping was, how reasonable the price was, how attractively the item was packaged, how good it smelled...see my point?

Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO m

Many people entering Internet marketing for the first time, and many who have been attempting to make money online for some time with only a series of failures or near misses to show for their pains, do not understand the power of choosing a niche, a market, and a product that fit well with their personal interests and experience. Often, they mistake the desire to make money as enough of a motivation to make it through what can be the daily grind of having your own business. For many like myself, who have chosen a niche product or market which is compatible with their personal interests and pleasures, more than half the time and effort involved in "business" is spent having fun!

BET YOU THOUGHT THAT WAS THE TIP, RIGHT?

Well, it is...sort of!

You see, if you have interest in and knowledge about a given field, you can often spot something of value even in a product with which you are not personally familiar. You may know that it is from a reputable company, or can recognize an engineering principle or structure that makes it valuable. Armed with your personal interest and knowledge of the item or area, and your belief in the product, you can find it easy to make compelling statements about the value and worth of this product.

However, if the product, or product line in the case of many Internet marketing and network marketing business opportunities, is unfamiliar or widely varied, what can be done?

OKAY! NOW WE ARE AT THE FORGOTTEN STEP.

As pointed out above, most people who get into Internet marketing are so interested in the chance to make money online, that they tend to blow past their own likes and dislikes and buy into something that seems like it will do the trick.

However, Internet marketing is not JUST about building a website, or getting one, and shooting it out there for people to find.

After all, there is that silly little word that comes right after Internet..."marketing".

Marketing involves telling people about how great your product is.

If you just copy the text offered by everybody else offering the same or equivalent products, there is nothing to make your product stand out...which is the name of the game! This particularly applies to affiliate programs where everybody has a domain name, text ads, banners, and promotional materials that all appear to be the same!

YOU HAVE TO STAND OUT!

You make YOUR offering stand out by personally promoting, either through your own website, or by writing your own ads, or by creating your own banners...or by going to forums and other information exchange settings relevant to your product and placing YOUR OWN PERSONAL COMMENTS AND OBSERVATIONS there for the world to see, or by writing articles that can be linked to your Internet business website.

Go back up the page a few inches.

How do you create interesting, knowledgeable observations about a product?

You start by being interested in it and knowledgeable about it!

So, what do you do if you don't know THAT MUCH about your product?

You buy it, use it, and then you tell people how much you love it! You explain the benefits that you PERSONALLY experienced using it. You say why you won't go back to the product you used to use. You explain the positive changes that have occurred in your life since you started using this product.

People will be interested because you are giving a first hand account, and because you are INTERESTED in the product and SEEM TO KNOW WHAT YOU ARE TALKING ABOUT!

Which would YOU rather hear?

A. This is a great product which will keep your car running longer and save you money on gas (because somebody told me to say this).

B. Here's my personal experience with XYZ synthetic motor oil: I was getting 15 miles to the gallon and then added XYZ to my crankcase. My fuel economy figures jumped to 25 MPG, and my mechanic told me that it's almost like my engine had 50,000 fewer miles on it. I added a few quarts to my mom's old jalopy and it jumped from 10 MPG to 20 MPG within a week.

WHAT IF YOU DON'T USE THAT PARTICULAR PRODUCT OR THERE ARE TOO MANY PRODUCTS?

Hey, I'm a 62 year old guy, and I definitely DO NOT use Avon, but my wife, my mother, my sister, my daughters, and my nieces all do! They think the world of it. Why can't I use THEIR comments, thoughts, and opinions?

Here's another idea! If there IS a product I could use, why not try THAT PRODUCT just so I can make an honest statement about it. For example, Avon does have a few products for men. Why couldn't I buy just one and see how easy the ordering was, how quick the shipping was, how reasonable the price was, how attractively the item was packaged, how good it smelled...see my point?

Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO

OKAY! NOW WE ARE AT THE FORGOTTEN STEP.

As pointed out above, most people who get into Internet marketing are so interested in the chance to make money online, that they tend to blow past their own likes and dislikes and buy into something that seems like it will do the trick.

However, Internet marketing is not JUST about building a website, or getting one, and shooting it out there for people to find.

After all, there is that silly little word that comes right after Internet..."marketing".

Marketing involves telling people about how great your product is.

If you just copy the text offered by everybody else offering the same or equivalent products, there is nothing to make your product stand out...which is the name of the game! This particularly applies to affiliate programs where everybody has a domain name, text ads, banners, and promotional materials that all appear to be the same!

YOU HAVE TO STAND OUT!

You make YOUR offering stand out by personally promoting, either through your own website, or by writing your own ads, or by creating your own banners...or by going to forums and other information exchange settings relevant to your product and placing YOUR OWN PERSONAL COMMENTS AND OBSERVATIONS there for the world to see, or by writing articles that can be linked to your Internet business website.

Go back up the page a few inches.

How do you create interesting, knowledgeable observations about a product?

You start by being interested in it and knowledgeable about it!

So, what do you do if you don't know THAT MUCH about your product?

You buy it, use it, and then you tell people how much you love it! You explain the benefits that you PERSONALLY experienced using it. You say why you won't go back to the product you used to use. You explain the positive changes that have occurred in your life since you started using this product.

People will be interested because you are giving a first hand account, and because you are INTERESTED in the product and SEEM TO KNOW WHAT YOU ARE TALKING ABOUT!

Which would YOU rather hear?

A. This is a great product which will keep your car running longer and save you money on gas (because somebody told me to say this).

B. Here's my personal experience with XYZ synthetic motor oil: I was getting 15 miles to the gallon and then added XYZ to my crankcase. My fuel economy figures jumped to 25 MPG, and my mechanic told me that it's almost like my engine had 50,000 fewer miles on it. I added a few quarts to my mom's old jalopy and it jumped from 10 MPG to 20 MPG within a week.

WHAT IF YOU DON'T USE THAT PARTICULAR PRODUCT OR THERE ARE TOO MANY PRODUCTS?

Hey, I'm a 62 year old guy, and I definitely DO NOT use Avon, but my wife, my mother, my sister, my daughters, and my nieces all do! They think the world of it. Why can't I use THEIR comments, thoughts, and opinions?

Here's another idea! If there IS a product I could use, why not try THAT PRODUCT just so I can make an honest statement about it. For example, Avon does have a few products for men. Why couldn't I buy just one and see how easy the ordering was, how quick the shipping was, how reasonable the price was, how attractively the item was packaged, how good it smelled...see my point?

Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO

You buy it, use it, and then you tell people how much you love it! You explain the benefits that you PERSONALLY experienced using it. You say why you won't go back to the product you used to use. You explain the positive changes that have occurred in your life since you started using this product.

People will be interested because you are giving a first hand account, and because you are INTERESTED in the product and SEEM TO KNOW WHAT YOU ARE TALKING ABOUT!

Which would YOU rather hear?

A. This is a great product which will keep your car running longer and save you money on gas (because somebody told me to say this).

B. Here's my personal experience with XYZ synthetic motor oil: I was getting 15 miles to the gallon and then added XYZ to my crankcase. My fuel economy figures jumped to 25 MPG, and my mechanic told me that it's almost like my engine had 50,000 fewer miles on it. I added a few quarts to my mom's old jalopy and it jumped from 10 MPG to 20 MPG within a week.

WHAT IF YOU DON'T USE THAT PARTICULAR PRODUCT OR THERE ARE TOO MANY PRODUCTS?

Hey, I'm a 62 year old guy, and I definitely DO NOT use Avon, but my wife, my mother, my sister, my daughters, and my nieces all do! They think the world of it. Why can't I use THEIR comments, thoughts, and opinions?

Here's another idea! If there IS a product I could use, why not try THAT PRODUCT just so I can make an honest statement about it. For example, Avon does have a few products for men. Why couldn't I buy just one and see how easy the ordering was, how quick the shipping was, how reasonable the price was, how attractively the item was packaged, how good it smelled...see my point?

Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO

Here's another example.

A couple of years ago, I signed up for Stone Evans' Plug-in Profit system. It seemed like a good deal, and I enjoyed the training I was getting and the camaraderie in the Warrior Forum. However, after the initial burst of enthusiasm, I realized that I was JUST NOT INTERESTED IN PROMOTING IT per se.

I wanted to do other things! I was all about health, fitness, weight loss....

And then it hit me!

While I wasn't making any real money with my Plug-in Profit business, although I WAS making a small profit and had met many people who were making good money with it, my income from my health and fitness sites WAS GOING UP!

Why?

I realized that I was taking the lessons I was learning from Stone Evans and applying them to the products I WAS interested in, and THOSE LESSONS were helping me promote the health and fitness products that I WAS INTERESTED IN!

So, you see, here's a product, Plug-in Profit, that doesn't interest me as a product, but I can honestly say good, first-hand things about it. While simply telling people to join the program because it is a good way to make money would seem boring at the least and deceptive on my part at worst, I CAN honestly tell people about the benefits that I derived from the lessons which the program taught me! In talking with others on the subject in various forums, I am constantly running into other members who are not actively promoting the program but who are using the lessons learned to successfully promote other Internet businesses.

By the way, I also DO meet people who ARE making money with Plug-in Profit as THEIR product.

That's the forgotten step. If you are not dealing with a product or Internet business that you are intensely interested in and knowledgeable about, then get some knowledge...use the product and tell people about your personal experiences and observations.