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Coaching - Don't Quit on Me
There is a scene in a movie called “Facing the Giants” where the coach of a small high school has to inspire a team that hasn’t performed well and is used to failure. When the quarterback of the team indicates he doesn’t think they can win Friday’s game the coach pulls him aside for one of the most inspiring moments in the film.“Don’t you quit on me, Brock,” he commands the quarterback who is blindfolded and made to crawl on the football field with another player on his back. “Don’t you quit.”Foot by agonizing foot Brock moves across the football field thinking he was only going 20 yards. In the end the player collapses in the end zone. His fellow teammates stand in awe of the punishment it took to reach a goal Brock never wou

tween two lovers in Paris, or it could be a child walking down a hallway...the point is that it doesn't have to be big...it has to feel big.

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Super Bowl commercials don't talk about product features. We're never told a laundry list of the reasons why Bud Light is the best beer in a Super Bowl spot or why Pepsi is the only soda you should 'rely' on. And that's great news, because it means you can focus on your 'theater' (the action of your commercial.)

Don't waste your t

Global IP Outsourcing Services Provider in India
Patents had been long identified as most valuable informational source of the technical and competitive informations. During the last few years these have gained a lot more attention. Due to increase in the globalization and competition, it is very important for the companies to protect their innovations and also make their R&D activities more efficient. India is well recognized as a knowledge hub, due to it’s highly talent pool. A lots of IP services providers; emerge in India during the last few years. Most of them have are being started by 2-3 people with their contacts in mostly in US. Now these firms are become the giant in providing specialized IP services. Lots of Indian law professional and law firms are also now trying to enter int

Well, it's that time of year again. No, not the holidays. It's Super Bowl ad writing time.

And all the big boys at all the fancy advertising agencies across the country are, as we speak, camping out at Starbucks and abandoning all thoughts of REM sleep, and disappointing spouses (yet again) in the unrealistic hopes of writing an ad that somehow makes it onto the Super Bowl.

And they go through this pain and suffering because every one of them knows that writing a Super Bowl ad that gets produced and is shown during the game will change their lives forever.

You can sleep in February. There are fewer days then anyway.

This year, the NFL has decided to involve you and me, the fans, to write a Super Bowl spot (call them spots if you want to sound professional). Rather than just hand the creative brief to their advertising agency and let the creatives go at it like a piece of rib eye thrown to blood-thirsty hyenas, the National Football League wants to involve 'real' folk this year.

Marketing ploy? Yep. Been done before? Sure. Who cares? This is beyond huge. This could get you onto 'Entertainment Tonight.' And everyone wants to get onto 'Entertainment Tonight.'

Fact is, the spots on the Super Bowl receive as much (if not more) attention than the game itself. USA Today will feature an entire SECTION on who had the best ads the very next Monday. People in colorless cubicles and on construction sites and at gas stations across the country will be talking about which ad was the best. People who've never met will sit in hotel lobbies and ask each other things like "you think they pushed it far enough in that Fed Ex spot last night?"

That's how big a deal Super Bowl ads are.

The commercial that is chosen will be remembered LONG after it airs. It will become a part of our culture. Think about that...you now have the chance to create something that WILL become part of our culture for years to come. Exaggeration? Hardly, Apple's 1984 spot (with its beautifully woven Russian undertones) featured a woman throwing the sledgehammer through Big Brother defined a critical moment in the live of our country.

And instead of dedicating your life to writing a novel or spending a lifetime developing artwork, you can do it in just 30 seconds.

Okay. So if you are going to write the NFL Super Bowl Ad that gets produced, that gets you onto the commercial shoot and then gets your flown down to South Florida for the Super Bowl itself... here's some things you must do.

1) Think Like A Screenwriter

We've all been to the movies. We've all know that 'movie feeling.' It's epic. It feels like it belongs to be seen on an IMAX screen. It could be a dramatic re-entry from a lunar mission or the tension between two lovers in Paris, or it could be a child walking down a hallway...the point is that it doesn't have to be big...it has to feel big.

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Don't waste your t

Online Classifieds - How to Sell to the World!
I remember having a cluttered closet full of stuff and just wanting to get rid of it. I would think of making a garage sale, but the only problem was that I did not have a garage. I was living in a small apartment and could not pull off the conventional garage sale.An excellent way to go around that, is to place free ads online with classified sites. Some of these sites even offer free services and let you upload pictures of your items and place them online. Some of my friends would even promote their businesses and gain as a result. The newspaper is still effective in advertising, but using online classifieds far beats the newspaper in my opinion, just by all the audience that is attracted to the ads. Someone can be selling a house

me, the fans, to write a Super Bowl spot (call them spots if you want to sound professional). Rather than just hand the creative brief to their advertising agency and let the creatives go at it like a piece of rib eye thrown to blood-thirsty hyenas, the National Football League wants to involve 'real' folk this year.

Marketing ploy? Yep. Been done before? Sure. Who cares? This is beyond huge. This could get you onto 'Entertainment Tonight.' And everyone wants to get onto 'Entertainment Tonight.'

That's how big a deal Super Bowl ads are.

And instead of dedicating your life to writing a novel or spending a lifetime developing artwork, you can do it in just 30 seconds.

1) Think Like A Screenwriter

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Don't waste your t

Working Smarter Not Harder
Growing up we where all told in order to make it in life that you must go out there and work hard for everything you want in life. The harder you work the more you will succeed. Is this really that true though anymore? Now a day people seem to work harder then ever before, and still come up empty handed.So is working harder really getting us to where we want to be at in life? More then likely the only place its getting you is laying on our bed with a bad back or a huge headache. The new age is upon us, and now people are looking for ways to work smarter and not harder.There are a number of different ways one can go out and take full control of his or her finical freedom simply by working smarter, and throwing the rule book out

y. People in colorless cubicles and on construction sites and at gas stations across the country will be talking about which ad was the best. People who've never met will sit in hotel lobbies and ask each other things like "you think they pushed it far enough in that Fed Ex spot last night?"

That's how big a deal Super Bowl ads are.

And instead of dedicating your life to writing a novel or spending a lifetime developing artwork, you can do it in just 30 seconds.

1) Think Like A Screenwriter

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Don't waste your t

Fuel Costs Skyrocket Does This Hurt Companies Who Pass On the Costs Also?
When fuel costs go up so do shipping rates at UPS, FedEx, Railroads, Buses and even Airlines with ticket price increases and surcharges too. For us to adequately discuss this issue we must also understand the Flow of Fuel.We must also come to terms with the priority of fuel and its costs in the flows of our civilization as it is one of the most important flows, next too common currency, communication, food distribution, water, law and education. But without fuel flows and stability, we will cause issues with all the others too that is to say they are all interconnected you see?Without fuel buses cannot run for schools for instance, see the problem. There are solutions to all this, but it changes the over all dynamics, so when

hammer through Big Brother defined a critical moment in the live of our country.

And instead of dedicating your life to writing a novel or spending a lifetime developing artwork, you can do it in just 30 seconds.

1) Think Like A Screenwriter

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Don't waste your t

The Adventures of Wolley Segap -- Lifesaver
I was sitting at my walnut desk in my faux-wood paneled den on a sunny Saturday morning, staring at a stack of mostly white and a few, multi-colored, papers. I had decided to evaluate my current insurance situation and was working my way through the various policies for my car and myself. But with all those terms and all that fine print, my poor head was swimming. There were items like deductibles, co-pays, minimums, maximums, blankets, umbrellas, whole, term, collision, comprehensive, and all those words joined forces to deluge my pulsating brain. Was I sufficiently covered and was I paying too much or too little?I had met with my current agent a week before. He gave me even more addendums, waivers, and options to consider. I tried

tween two lovers in Paris, or it could be a child walking down a hallway...the point is that it doesn't have to be big...it has to feel big.

Get inspired. Go watch a Tim Burton movie. Or Apollo 13. Or The Color Purple. Rent Rosebud. Whatever it takes to put your mind in the right place.

2) Don't Feel The Need to Explain Anything In The Ad

Don't waste your time writing announcer copy explaining the benefits of the NFL. People know the benefits of the NFL. You'll be wasting valuable time. So keep your copy to a minimum and focus on 'writing' a spot that people will remember.

3) Choose To Be Relevant Visually OR Verbally

Two very different lines of thinking here: do you show football related action or don't you? This is very important. Do you show some action that has nothing at all to do with football and then tie it back to the NFL with some very clever line at the end or do you focus on an aspect of football throughout your theater and then still wrap up the spot with a very clever line at the end. (Hopefully you saw the need to wrap up your spot cleverly TWICE.)

What's the difference between visual and verbal relevance?

If you write a spot about a monkey and several mentally challenged men in a garage playing with spoons and singing off key about absolutely nothing and then at the end you write a line about not wasting money (real super bowl spot), that's verbal relevance. It's incredibly memorable. Along with a ton of people, I remember that it was for E*Trade. And because E*Trade took such a risk...I like them better as a brand for it.

So if you go this route, go crazy. But you'd better have a great line at the end like they did. Which was about wasting money, which they just did by showing crazy people and a money in a garage and which you won't do if you come to E*Trade.

Brilliant thinking.

However, if you write a spot about the guy who laces up the footballs and cleans up the towels and then (something cool happens here) then you are being visually relevant. Anything about football, from the guy who cuts the grass at the field to where they test the cleats to where helmets are used as cocktail glasses...is visually relevant.

Visual relevance is MUCH easier to sell. But MUCH LESS memorable.

4) Be Very, Very Hard on Yourself

People in the advertising world would literally sing the National Anthem of Kazakhstan naked in Grand Central Station during the height of rush hour for the next six to eight years for the opportunity to produce a Super Bowl spot.

So push it. Have fun with it. It is, after all, copywriting. Not accounting (sorry accountants, had to.)

Still don't know how to get the idea out but know you've got a great one? Contact me with your specifics, and I'll help. I'll add your questions and my answers to my web site and we'll call it even.

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Creating a powerful vision for your business is one of the best pull marketing strategies that can use to turn your dream business into a reality.

Brown pound is exploding, blanket advertising is on its way out, someone tell the big boys.

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