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Hub You - How to Get E-zine Subscribers From In-Person Events
Money Is Just An Illusion - You Need To Become A Magician
As we grow up in this modern world, we create mental associations that shape our thinking and which prompt us to consider money a 'thing', something tangible that we can accumulate, treasure, spend and save. We never actually think of it as something we can create, unless we are thinking to embark on illegal actions. But actually when we look at money from the right perspective, we can discover that money is not a thing, it is just an illusion that each one of us can create.You're probably dismissing me rig
nd a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.As we grow up in this modern world, we create mental associations that shape our thinking and which prompt us to consider money a 'thing', something tangible that we can accumulate, treasure, spend and save. We never actually think of it as something we can create, unless we are thinking to embark on illegal actions. But actually when we look at money from the right perspective, we can discover that money is not a thing, it is just an illusion that each one of us can create.You're probably dismissing me rig
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-z
Marketing Strategies - One Thing You Can Do Tomorrow for Free and Feel the Results Immediately!
I’ve had some very interesting meetings over the last couple of weeks with organisations that, on the surface, seem to have it all together. They are well branded names, they seem to have the right people in the right seats on the bus, they pay well, they do all they can to develop their staff, and the list could go on. However, what they don’t seem to have is a culture of getting things done.This has severe consequences, not only internally on frustration levels and time wasted on incessant follow-up, but
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.
I’ve had some very interesting meetings over the last couple of weeks with organisations that, on the surface, seem to have it all together. They are well branded names, they seem to have the right people in the right seats on the bus, they pay well, they do all they can to develop their staff, and the list could go on. However, what they don’t seem to have is a culture of getting things done.This has severe consequences, not only internally on frustration levels and time wasted on incessant follow-up, but
An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.
But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up — it's unethical.
So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
- Advertise Your E-zine on Your Business Card (or Brochure)
Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
Nothing?
Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
As an example, here's what I have on the back of my new cards:
"Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy! - Follow Up With Each Person You Meet Via E-Mail
After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
"Dear Margaret,
It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?) - Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-z
How Switchplates Can Turn a Room from Dreary to Dazzling in Seconds
There are no two people alike in the world, so no two people have the same taste. Why is it then that the majority of homes have plain, white switchplates?Switchplates have been around since the days of indoor electricity. They cover an open area in a wall where a light switch is in place, making the area look neat as a pin as it covers the exposed wires, all while assisting in a hazard free area. The originals were quite hideous, usually made of a boxy style wood block, not meant for any sort of decorat
e successful strategies to share with you.
There are no two people alike in the world, so no two people have the same taste. Why is it then that the majority of homes have plain, white switchplates?Switchplates have been around since the days of indoor electricity. They cover an open area in a wall where a light switch is in place, making the area look neat as a pin as it covers the exposed wires, all while assisting in a hazard free area. The originals were quite hideous, usually made of a boxy style wood block, not meant for any sort of decorat
- Advertise Your E-zine on Your Business Card (or Brochure)
Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
Nothing?
Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
As an example, here's what I have on the back of my new cards:
"Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy! - Follow Up With Each Person You Meet Via E-Mail
After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
"Dear Margaret,
It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?) - Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-z
Dropship Wholesale Distributors - What You Need to Know
Dropship wholesale distributors can be gems or gangrene to your online or eBay auction internet business. Good dropshipping wholesalers can grow your business quickly and make your business a success. However, finding a good and trust-worthy wholesale dropshipper can be difficult.But there is a setback that can happen when you least expected it. You find a few suitable dropship wholesalers but your working relationship with them is short-lived when the dropship wholesale distributors or their direct supplie
ly tips at www.EzineQueen.com."Dropship wholesale distributors can be gems or gangrene to your online or eBay auction internet business. Good dropshipping wholesalers can grow your business quickly and make your business a success. However, finding a good and trust-worthy wholesale dropshipper can be difficult.But there is a setback that can happen when you least expected it. You find a few suitable dropship wholesalers but your working relationship with them is short-lived when the dropship wholesale distributors or their direct supplie
BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
"Dear Margaret,
It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-z
Business Financing Options for Canadian Companies
One of the biggest challenges for Canadian company owners is obtaining business financing. As a first instinct, owners usually try to go to the bank hoping for a business loan or line of credit. They soon find that qualifying for bank financing is hard, as the bank will demand collateral and three years worth of financial statements. Although large companies can qualify for bank funding, most small and midsized companies can’t. However, small companies are not out of options. There are two alternatives.If t
nd how we can help each other. Perhaps we can meet for coffee next week?One of the biggest challenges for Canadian company owners is obtaining business financing. As a first instinct, owners usually try to go to the bank hoping for a business loan or line of credit. They soon find that qualifying for bank financing is hard, as the bank will demand collateral and three years worth of financial statements. Although large companies can qualify for bank funding, most small and midsized companies can’t. However, small companies are not out of options. There are two alternatives.If t
In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-z
8 Basic Truths for Creating a Career you Love
Truth #1: You are not a cookie.You are an individual, and incredibly unique. What's right for "everyone" isn't necessarily right for you. There is no cookie cutter solution. Look inside, do the hard work of getting to know yourself, give yourself permission to act on it, and create a career that's tailored specifically to you.Truth #2: Being who you are fills the well.When you are doing something that is in alignment with who you are and what lights your fire, you actually get en
nd a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.Truth #1: You are not a cookie.You are an individual, and incredibly unique. What's right for "everyone" isn't necessarily right for you. There is no cookie cutter solution. Look inside, do the hard work of getting to know yourself, give yourself permission to act on it, and create a career that's tailored specifically to you.Truth #2: Being who you are fills the well.When you are doing something that is in alignment with who you are and what lights your fire, you actually get en
If you use the business card method, tell the audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!
(c) 2003 Alexandria K. Brown
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