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Hub You - Does Your Business Need a Newsletter?
A comprehensive study of 2000 consumers who shopped and made purchases from Home Depot, Lowes and Menards Big Box stores in 2006 has just been completed by Minneapolis, Minnesota based building materials research firm Market Resource Associates, Inc. (MRA)Consumer respondents had to shop in at least 2 of the chains to qualify for participation and were not paid anything for their cooperation. The out-bound telephone protocol was administered to 56 markets within the 48 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results from the same study undertaken two years ago.In the 122 page comprehensive report, the 3 competitors are rated on 29 different product categories to determine which types of consumers shop for which types of materials at which chains. The 3 chains are also rated against 11 very specific attitudinal criteria. These criteria include but are not limited to:„« The store is the absolute best value for my mon
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." - Douglas AdamsThe sincerity and integrity mentioned in the above quote often leads to trust. Trust turns a prospect into a customer. For home-based businesses the customer is the lifeblood of the economic fuel that runs your business.You can have the hull of a business, but without the fuel of customer support you’re just a nice looking ship bobbing in the harbor. Without customers you aren’t going anywhere."People who concentrate on giving good service always get more personal satisfaction as well as better business." - Patricia FrippThe development of a customer base is an important pre-business start-up plan. Do extensive market research before you launch a business. Once you’ve defined a viable business and are moving forward with a plan, begin to identify a customer base before you have a product or service to actually sell.Mingle with business associates and friends to identify those who would be willing to do business with you on
If you don't have a business newsletter yet, have you ever thought of the importance of having one?
Why is it so vital to one's healthy business dealings?
Let's explore some important factors even if you do have a newsletter.
If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.
Communicating with your subscribers as well as customers is vital for their continued involvement. It's hard nowadays for someone to remain interested in your business if they never or rarely hear about it. Hence, a newsletter is the best way to keep them involved in your business and show them your appreciation for their subscription.
When you have a customer buy from you, but no newsletter to follow up, then you are virtually handing him or her back to your competitors. On the same note, when you have a visitor coming to your website and not capturing his or her name and e-mail address, it's a lost marketing effort. Of course, if the service was good and the product memorable, they may come back.
But, what if they lose your website address? What if they just forget about you? What if you have a new product that your existing customer may wish to buy and they don't know about it?
A newsletter will prevent these things from happening. It's a good way to connect with people, and eventually they will connect with you and your website.
Having your own opt-in newsletter or loading purchased e-mails in your autoresponder. Which is the most effective and less troublesome?
Your own opt-in newsletter is the most effective and the only choice nowadays. When your visitors give you their name and e-mail address, they're telling you that they agree to receive further e-mails from you. Therefore, if someone forgets that they've subscribed and complains that you've spammed them, you've got a proof that they've voluntarily given you their personal info.
But, when you purchase leads and load them into your autoresponder, you don't know how those e-mails were harvested off the Internet. Those poor people might have opted-in somewhere, but certainly not for your newsletter. You're a toast if only one person complains that you've spammed them.
Also, when people personally opt-in to your newsletter, they will be more acceptable to your further e-mailings as opposed to people who haven't gotten a clue how they ended up on your list.
What do I write about? – you might be asking yourself.
What's your business, service or product about? What's your niche?
That's the reason why your subscribers gave you their personal info. That's what they want to hear more about. Your job will be to constantly improve on that subject and deliver information that will be both educational and informative to your subscribers.
My newsletter deals with the Internet marketing industry. My subscribers are expecting information on that subject. Therefore, for each issue I pick a different topic directly related to it, and I write about it. If I don't have enough knowledge or experience, I improve on it and then deliver the info.
And, you don't need a long newsletter. A sale alert or announcement of a new service or product can do just as well. Only, don't over do it and misuse it. You would very quickly lose your integrity.
Subscribe to several competitors' newsletters and see how they do it. That will definitely give you some ideas. Don't copy their format, but adapt a format that will be suitable to you.
Keep your newsletter consistent.
It's amazing the amount of newsletters that thrive online. Because of this, subscribers can forget which ones are legitimate and which are spam. And people often subscribe to multiple newsletters on top of the spam e-mails that they get on a daily basis.
Keep your format consistent at all times so your newsletter becomes visibly familiar. When your subscribers see the subject line of your e-mail, they will know immediately that it's your newsletter.
Also, indicate that the subscriber requested the information and provide an unsubscribe link in EVERY issue. You must do this if you want to limit complaints or spam reports. And nowadays, you're obligated by law to provide unsubscribe link and your physical mailing address in each one of your e-mails sent to your subscribers.
How often would you want to send it out?
That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. You can do it once per week, twice a month or once a month.
More often, and your subscribers may unsubscribe or routinely delete your messages. Less often, and you're allowing your competition the chance to win over your potential customers.
What works for you depends a lot on what you are selling, what information you can give to them, how often your subscribers will want to hear from you, etc. But most importantly, your time availability. How soon can you get the newsletter ready?
The newsletter is an excellent integrity builder. It builds you as an expert in the field.
More than 90% of the people will not buy from you the first time they see your ad. They will want to get to know you and see if they can trust you. Only then will they consider buying from you. If you don't have a newsletter, how else are you going to build the trust with your visitors?
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your
Beginners lose money in direct mail and mail order because they are given the impression that they need little knowledge and money to succeed. The truth is that each mail order and direct mail is just that, a business. It requires knowledge and skills to operate and succeed.Our purpose is to describe the above businesses, but more importantly to give you sources to help you find the information you need to succeed.MAIL ORDERMAIL ORDER is the process of selecting a product, advertising it in print magazines or newspapers, (and also consider radio and television) and fulfilling the orders that come in to your mail box.Many have made millions in mail order. Others have and continue to earn a good living. Over the years, they have learned the business by testing their ads in local or regional publications before going national or purchasing display ads.This is what happens to many: THEY PICK A PRODUCT THAT NOBODY WANTS TO PURCHASE BY MAILPerhaps its easier for the customer to buy the same product locally. It's an original product never sold by mail order but nob
Having your own opt-in newsletter or loading purchased e-mails in your autoresponder. Which is the most effective and less troublesome?
Your own opt-in newsletter is the most effective and the only choice nowadays. When your visitors give you their name and e-mail address, they're telling you that they agree to receive further e-mails from you. Therefore, if someone forgets that they've subscribed and complains that you've spammed them, you've got a proof that they've voluntarily given you their personal info.
But, when you purchase leads and load them into your autoresponder, you don't know how those e-mails were harvested off the Internet. Those poor people might have opted-in somewhere, but certainly not for your newsletter. You're a toast if only one person complains that you've spammed them.
Also, when people personally opt-in to your newsletter, they will be more acceptable to your further e-mailings as opposed to people who haven't gotten a clue how they ended up on your list.
What do I write about? – you might be asking yourself.
What's your business, service or product about? What's your niche?
That's the reason why your subscribers gave you their personal info. That's what they want to hear more about. Your job will be to constantly improve on that subject and deliver information that will be both educational and informative to your subscribers.
My newsletter deals with the Internet marketing industry. My subscribers are expecting information on that subject. Therefore, for each issue I pick a different topic directly related to it, and I write about it. If I don't have enough knowledge or experience, I improve on it and then deliver the info.
And, you don't need a long newsletter. A sale alert or announcement of a new service or product can do just as well. Only, don't over do it and misuse it. You would very quickly lose your integrity.
Subscribe to several competitors' newsletters and see how they do it. That will definitely give you some ideas. Don't copy their format, but adapt a format that will be suitable to you.
Keep your newsletter consistent.
It's amazing the amount of newsletters that thrive online. Because of this, subscribers can forget which ones are legitimate and which are spam. And people often subscribe to multiple newsletters on top of the spam e-mails that they get on a daily basis.
Keep your format consistent at all times so your newsletter becomes visibly familiar. When your subscribers see the subject line of your e-mail, they will know immediately that it's your newsletter.
Also, indicate that the subscriber requested the information and provide an unsubscribe link in EVERY issue. You must do this if you want to limit complaints or spam reports. And nowadays, you're obligated by law to provide unsubscribe link and your physical mailing address in each one of your e-mails sent to your subscribers.
How often would you want to send it out?
That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. You can do it once per week, twice a month or once a month.
More often, and your subscribers may unsubscribe or routinely delete your messages. Less often, and you're allowing your competition the chance to win over your potential customers.
What works for you depends a lot on what you are selling, what information you can give to them, how often your subscribers will want to hear from you, etc. But most importantly, your time availability. How soon can you get the newsletter ready?
The newsletter is an excellent integrity builder. It builds you as an expert in the field.
More than 90% of the people will not buy from you the first time they see your ad. They will want to get to know you and see if they can trust you. Only then will they consider buying from you. If you don't have a newsletter, how else are you going to build the trust with your visitors?
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your
Putting together a computerized training manual for your workplace can be a wonderful step towards a paperless office. It can also be a tricky proposition. Here are a few helpful hints for putting together computerized training materials for your place of business:1. Get organized. Oftentimes, there are a number of people working on training materials to go into the manual. On a shared drive -- if available -- create one file folder to contain all materials. Make additional folders within the main folder to better organize the documents in your training manual by category.2. Update. As you're collecting material for the new, computerized training material, be sure to update any out-of-date material and add new information as needed.3. Keep it current. Update your materials often. The very nature of a computerized training manual makes it easier to update on a regular basis. Don't let things pile up. An update here and there is painless. It's when the updates add up that leads to frustration and time-consumption.5. Make sure to keep files read-only for all ex
My newsletter deals with the Internet marketing industry. My subscribers are expecting information on that subject. Therefore, for each issue I pick a different topic directly related to it, and I write about it. If I don't have enough knowledge or experience, I improve on it and then deliver the info.
And, you don't need a long newsletter. A sale alert or announcement of a new service or product can do just as well. Only, don't over do it and misuse it. You would very quickly lose your integrity.
Subscribe to several competitors' newsletters and see how they do it. That will definitely give you some ideas. Don't copy their format, but adapt a format that will be suitable to you.
Keep your newsletter consistent.
It's amazing the amount of newsletters that thrive online. Because of this, subscribers can forget which ones are legitimate and which are spam. And people often subscribe to multiple newsletters on top of the spam e-mails that they get on a daily basis.
Keep your format consistent at all times so your newsletter becomes visibly familiar. When your subscribers see the subject line of your e-mail, they will know immediately that it's your newsletter.
Also, indicate that the subscriber requested the information and provide an unsubscribe link in EVERY issue. You must do this if you want to limit complaints or spam reports. And nowadays, you're obligated by law to provide unsubscribe link and your physical mailing address in each one of your e-mails sent to your subscribers.
How often would you want to send it out?
That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. You can do it once per week, twice a month or once a month.
More often, and your subscribers may unsubscribe or routinely delete your messages. Less often, and you're allowing your competition the chance to win over your potential customers.
What works for you depends a lot on what you are selling, what information you can give to them, how often your subscribers will want to hear from you, etc. But most importantly, your time availability. How soon can you get the newsletter ready?
The newsletter is an excellent integrity builder. It builds you as an expert in the field.
More than 90% of the people will not buy from you the first time they see your ad. They will want to get to know you and see if they can trust you. Only then will they consider buying from you. If you don't have a newsletter, how else are you going to build the trust with your visitors?
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your
I’m just like you. I’ve put off making certain marketing decisions because I didn’t want to spend money. Sometimes that was a smart thing to do. But other times it just cost me money… and time… and I bet some future clients as well.What do I mean?For example – my recent changeover to an email service provider (ESP) to deliver NousNEWS, my monthly email newsletter. Not an earth-shattering decision on it’s own. But this one decision will save me hours of work and enable me to market my business more effectively. This will mean thousands of dollars in revenue to me over a 12-month period.Not only will I save time in future, but guess what? I’ve wasted plenty of time in the past. Wasted time by being inefficient. Wasted time by thinking I was saving money. Wasted time by waiting.In fact, because I waited to make the changeover, the task is much bigger now than it would have been if I had done it earlier.Although it’s not always that simple. Take my ESP decision for one. There are also technology issues to be considered. And there’s integration with my web site. And the
How often would you want to send it out?
That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. You can do it once per week, twice a month or once a month.
More often, and your subscribers may unsubscribe or routinely delete your messages. Less often, and you're allowing your competition the chance to win over your potential customers.
What works for you depends a lot on what you are selling, what information you can give to them, how often your subscribers will want to hear from you, etc. But most importantly, your time availability. How soon can you get the newsletter ready?
The newsletter is an excellent integrity builder. It builds you as an expert in the field.
More than 90% of the people will not buy from you the first time they see your ad. They will want to get to know you and see if they can trust you. Only then will they consider buying from you. If you don't have a newsletter, how else are you going to build the trust with your visitors?
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your
iGaming jobs come in all kinds of shapes and sizes – often far beyond what most people consider when they think of working for an online gaming site. After all, the site must be run by a company, and the company must hire and pay professionals to manage their money and accounts, create their image, publicize their product and service their customers. If you’ve considered a career in the growing world of iGaming, but aren’t sure you have the skills, here are seven offbeat iGaming jobs that just might prime your thinking.Games Tester Before any game goes live, someone needs to stress test it and work out the bugs. The company employees and developers can only go so far in testing all the aspects of a new gaming site. That’s where games testers come in. While most games testing jobs are for console and video games, if you keep your eyes peeled, you’ll find opportunities to test online betting and other types of interactive games.Support Services Consultant/Customer Service Representative Customer service representatives are the first line between customers and comp
Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.
What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?
When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.
The way you treat your subscribers will be the same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.
You give them crap, ……… boy oh boy. They will give you 10 times more crap back to you. It takes a long time to build the credibility and the trust, but you can lose it all in one simple e-mail.
I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.
He was a topic of nasty conversations in many forums.
The quality of the content in your newsletter is the other determining factor of the ratio between the people subscribing in one month vs. the people unsubscribing. What is quality, you might ask?
Quality content is useful content. It addresses a need or solves a problem. So, ask yourself what problems or needs your subscribers have, and use that as a starting point for developing quality content.
But, don't be too constrained. People have a need to laugh, learn, get informed, and so on. For example, typically useful content might: save time or money, entertain, inform or educate.
A good rule of thumb would be to provide the information that will be useful to your subscribers. Only, don't stop at "good enough." After you're done writing your newsletter, read it yourself.
If you get the "WOW!" feeling, your subscribers will too. If you get the "WHATEVER" feeling, guess what? We're all humans. We all think alike. Your subscribers will see you as "whatever" person too.
How do you balance your content with promotions?
More promotions and less content, your newsletter loses in value. On the other hand, if you, the publisher, don't benefit too, then you're just being charitable with your time (by the way, that's a perfectly valid reason to be publishing).
So, it's a bit of a riddle - how to produce content that readers are interested in, and at the same time ensure you get a (financial) benefit too. A good guideline is to keep it at around 80% content and 20% promotions.
When a reader finds himself or herself coming close to a purchase decision, who will he or she turn to? He or she will turn to a credible and trustworthy source of relevant advice and information. And that's you my friend!
Your newsletter deserves time and attention - it is the voice of you and your business and will help you build relationships with your customers (and potential customers) in a way that no other tool can.
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