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Hub You - What NOT To Put In Your Advertising Portfolio
I was slowed down when my computer crashed and I had no data, no address book and not even my passwords to get back online. I didn’t think I was doing anything remarkable by bouncing back to productivity even with this handicap for a week. But from th
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUP
What is Plastic Injection Molding?Injection molding is a molding procedure whereby a heat-softened plastic material is forced from a cylinder into a relatively cool cavity giving the article the desired shape. Injection molding is a manu
When you begin building your perfect portfolio, it’s natural to want to put in some sexy categories. You know...perfumes, fashion, cars, beer. The stuff you see around you every day. The high gloss type of products.
Big mistake.
You cannot afford to put products into YOUR portfolio that already have tremendous advertising behind them. You can’t. You’ll doom yourself. And you'll instantly make your search far harder than it needs to be.
Years ago, I had a great campaign for a beer that I loved when I was looking for my first job like you may be. It was, I have to say, really funny and tremendously powerful.
Beer. I mean, that's a great portfolio product, right?
I had really solid work, very smart. YET...Almost everyone who looked at it said the same thing, “Yeah. But it’s beer.”
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUPE
There have been quite a few complaints from publishers about late or non payment from distributors and book stores. Some have stopped sending books to large distributors because of past due invoices, some over 180 days old. Part of the problem is no
Big mistake.
You cannot afford to put products into YOUR portfolio that already have tremendous advertising behind them. You can’t. You’ll doom yourself. And you'll instantly make your search far harder than it needs to be.
Years ago, I had a great campaign for a beer that I loved when I was looking for my first job like you may be. It was, I have to say, really funny and tremendously powerful.
Beer. I mean, that's a great portfolio product, right?
I had really solid work, very smart. YET...Almost everyone who looked at it said the same thing, “Yeah. But it’s beer.”
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUP
Whether you want a flier or a brochure to publicize your products and services, wish to communicate with other people through a newsletter or in-house magazine or want to publish a magazine as a commercial prospect, printing is the technology that bec
Years ago, I had a great campaign for a beer that I loved when I was looking for my first job like you may be. It was, I have to say, really funny and tremendously powerful.
Beer. I mean, that's a great portfolio product, right?
I had really solid work, very smart. YET...Almost everyone who looked at it said the same thing, “Yeah. But it’s beer.”
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUP
IntroductionIndia is a diversified country having varied range of cultures and customs. The Indian art and craft have become world famous. There is huge demand of Indian embroidered garments. There is huge variety of embroideries done in India,
Beer. I mean, that's a great portfolio product, right?
I had really solid work, very smart. YET...Almost everyone who looked at it said the same thing, “Yeah. But it’s beer.”
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUP
Where Do You Start?So you want to go paperless? Not sure where to start? The answer is literally right under your nose. If you have plans to eliminate or reduce your business’s paper consumption and records storage, the best place to
“But it’s beer.”
Exactly. It was a category well-known for super ads (IN FACT SUPER BOWL ADS) that had already been done. So instead of competing against other people for the job, I was suddenly competing against everyone who had ever done a great ad for beer.
And that’s impossible.
No great sneaker ad in your book is better than a Nike piece. There’s no car ad in your portfolio that is better than what VW has been doing lately. Sorry. There isn’t.
It’s a completely level playing field when that portfolio is opened and your great portfolio products pop to the surface and hopefully that blinding light comes out of it. And if you choose (after being told not to) to include categories and products that have already been hit out of the park) then you’re nuts.
And I don't want you to be nuts.
So by being as careful of what not to put into your advertising portfolio as what to put into
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