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Hub You - What Really Happens When The Client Won't Buy An Idea
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The Better Business Bureau recently issued a national alert to warn consumers and businesses about two questionable operations that are falsely using the BBB name to scam victims.One business is perpetrating an advance fee loan scam that targets
What really happens when a client won't buy an idea is that there ensues an immediate scramble to find new ways to sell ANYTHING.
It's DEFCON 5 right away for the entire ad agency and its DEFCON 5 in a hurry.
Immediately after bad client meetings where the client refuses to buy ideas, account people are held back in those same conference rooms in which no work was purchased and absolutely scolded by the clients as having not listened. Then the account people scold the creatives telling them that they hadn't listened. Then the creatives start second guessing everything they DIDN'T show the Creative Directors during the creative process.
It's bad.
Here's what happens next. After the clients refuse to buy the ideas, the Creative are sent back to the drawing boards to come up with 'better work.' And by better, really read INTO this next part, I clearly mean work that is more 'sellable.' More clear. More front and center. More sellable. Wink wink. Nod, nod.
Recently the Federal Trade Commission put forth a franchise report for possible rule making. In the report is offers possible law changes, which will screw over small business. Isn’t this so typical of the Washington DC bureaucracy with their fingers upn immediate scramble to find new ways to sell ANYTHING.
It's DEFCON 5 right away for the entire ad agency and its DEFCON 5 in a hurry.
Immediately after bad client meetings where the client refuses to buy ideas, account people are held back in those same conference rooms in which no work was purchased and absolutely scolded by the clients as having not listened. Then the account people scold the creatives telling them that they hadn't listened. Then the creatives start second guessing everything they DIDN'T show the Creative Directors during the creative process.
It's bad.
Here's what happens next. After the clients refuse to buy the ideas, the Creative are sent back to the drawing boards to come up with 'better work.' And by better, really read INTO this next part, I clearly mean work that is more 'sellable.' More clear. More front and center. More sellable. Wink wink. Nod, nod.
Promotional pens are a great way to promote your business. A well-designed promotional pen with an attractive customized message can be a great way to reign on in the minds of your customers or prospects…constantly reminding them that you are there. I kople are held back in those same conference rooms in which no work was purchased and absolutely scolded by the clients as having not listened. Then the account people scold the creatives telling them that they hadn't listened. Then the creatives start second guessing everything they DIDN'T show the Creative Directors during the creative process.
It's bad.
Here's what happens next. After the clients refuse to buy the ideas, the Creative are sent back to the drawing boards to come up with 'better work.' And by better, really read INTO this next part, I clearly mean work that is more 'sellable.' More clear. More front and center. More sellable. Wink wink. Nod, nod.
But does it always come out to be true? Most of the time, but not always, there are times when you as a business person has been left in a situation where expenses and losses are more than your profits and soon you find out that you have incurred busineThen the creatives start second guessing everything they DIDN'T show the Creative Directors during the creative process.
It's bad.
Here's what happens next. After the clients refuse to buy the ideas, the Creative are sent back to the drawing boards to come up with 'better work.' And by better, really read INTO this next part, I clearly mean work that is more 'sellable.' More clear. More front and center. More sellable. Wink wink. Nod, nod.
Sage Training - A helpful guide for anyone that has had the task of company accounting dumped on them using Sage Software without the investment in training. If you need to have Sage training because you are not sure of what you are doing then convenienback to the drawing boards to come up with 'better work.' And by better, really read INTO this next part, I clearly mean work that is more 'sellable.' More clear. More front and center. More sellable. Wink wink. Nod, nod.
Instead of bringing out more and more differentiating creative work to that client, which is how advertising is SUPPOSED TO WORK, the creatives are told (without words of course) to 'dumb things down.' That's right! The dumber the more sellable. The inference is to tone down the ads and make the product 'pop' more. Less fun, more function. And this happens every day at every ad agency on the planet in case you were wondering.
Creatives are 'told' to put more product shots into the commercials, put more product mentions into the radio campaigns and to dramatically increase the size of the products in all the print pieces. And to increase the size of the logos on everything (which I get to in a future article).
So when the client refuses to buy ideas, the agency complies...with much 'safer,' much less creative work.
End of story.
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