I don't actually believe print is dead, but its fun watching the reaction.

Indeed online publishing should be a natural extension of traditional newsletter, newspaper and magazine publishing, but many of the publishers look at the web as it is persistent and unwanted veruca, which they can't get rid of.

And they never will be able to get rid of it!

The web is here to stay and it will start eating more and more of the traditional publishers lunch.....and here are some of the reasons why.

If you are a traditional print publisher please take note.

• Low cost of delivery at a time when postage and physical distribution costs are rising
• No typesetting and printing costs. Editors and contributors can add articles and comments directly to the website as they are written
• Archives of content can easily be made available in a simple, searchable format, adding great value for subscribers. Print publication readers rarely archive old magazines and newsletter as they are difficult to search, so the value of the information is quickly lost
• Ability to constantly update and refresh content. No need to be restricted by publication dates. These opens up new areas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
• Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
• Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
• Global reach enables niche subject areas to become commercially viable at little extra cost
• Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
• Different membership offers can be easily tested, tracked and tweaked
• The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print publ
  How an Old Swimming Lesson will Keep You Afloat Instead of Sinking in Sales
  I recently took my very first swimming lesson. You would think that a California native would have learned how to swim somewhere along the path of life. I guess the opportunity never came, until recently. I didn't know what to expect from my swim lesson. I was amazed at how much I didn't know about swimming. We started at the beginning. The first hurtle was to learn how to float. The instructor told us to relax and tak
  ch they can't get rid of.

  And they never will be able to get rid of it!

  The web is here to stay and it will start eating more and more of the traditional publishers lunch.....and here are some of the reasons why.

  If you are a traditional print publisher please take note.

  • Low cost of delivery at a time when postage and physical distribution costs are rising
  • No typesetting and printing costs. Editors and contributors can add articles and comments directly to the website as they are written
  • Archives of content can easily be made available in a simple, searchable format, adding great value for subscribers. Print publication readers rarely archive old magazines and newsletter as they are difficult to search, so the value of the information is quickly lost
  • Ability to constantly update and refresh content. No need to be restricted by publication dates. These opens up new areas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
  • Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
  • Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
  • Global reach enables niche subject areas to become commercially viable at little extra cost
  • Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
  • Different membership offers can be easily tested, tracked and tweaked
  • The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print pub
    Get Fresh Web Content For Your Site As You Earn Residual Income From It For Years To Come
    There are some headlines that immediately cause folks to be very skeptical. The one that you have just read is one of them, except that it is all true. This is no trick headline and this is how some webmasters are smiling even as they regularly keep their web content fresh and still earn cash from it.We have web sites these days that specialize in selling content on behalf of web masters and writers. You will al
    icles and comments directly to the website as they are written
  • Archives of content can easily be made available in a simple, searchable format, adding great value for subscribers. Print publication readers rarely archive old magazines and newsletter as they are difficult to search, so the value of the information is quickly lost
  • Ability to constantly update and refresh content. No need to be restricted by publication dates. These opens up new areas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
  • Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
  • Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
  • Global reach enables niche subject areas to become commercially viable at little extra cost
  • Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
  • Different membership offers can be easily tested, tracked and tweaked
  • The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print pub
    R.O.I. -- O.K., Here's The Deal!
    You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.When public relations creates, changes or reinforces those perceptions by reaching, persuading and moving-to-desired-action those people whose behaviors affect th
    eas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
  • Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
  • Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
  • Global reach enables niche subject areas to become commercially viable at little extra cost
  • Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
  • Different membership offers can be easily tested, tracked and tweaked
  • The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print pub
    Car Wash Fundraiser Strategies and Hours of Operations Considerations
    If you are considering running a car wash fundraiser for your nonprofit group you may wish to consider the hours of operation of your car wash fundraiser on a busy sunny Saturday. Obviously you will pick a busy location and a place, which has a water outlet and plenty of room to do the car wash fundraiser.Once you have all those things under control you want to determine how many kids you have that can help you
    ubject areas to become commercially viable at little extra cost
  • Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
  • Different membership offers can be easily tested, tracked and tweaked
  • The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print publishers have no idea what articles subscribers read and value
  • A website is always on and always available wherever a reader is
  • The cost of marketing will be reduced as the search engines starting listing a site on the search results pages
  • New members get instant gratification. They can sign up and be reading the very latest information within minutes
  To finish off with I will leave you with a quote from one of the most powerful and influential publishers in the world, Rupert Murdoch:

  “I believe we are at the dawn of a golden age of information – an empire of new knowledge. It is difficult – indeed dangerous – to underestimate the huge changes this revolution will bring to print media or the power of developing technologies to build and destroy companies”

  “Companies that expect a glorious past in print to shield them from the forces of change driven by advancing technology will fail and fall.”