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  • Hub You - Words That Compel Your Customers To Buy From You

    The Language of Success - Listening to Your Parents May Be Bad for Business
    When we were young children, our parents were the most powerful figures in the universe.When a parent talked, we listened. Or at least we were supposed to.Parents are a bridge between generations. Parents are supposed to hand down valuable teachings and cultural guidance.Unfortunately, most parents don’t teach their children the language of business. Most parents don’t even know about the “Language of Success.”How could they know? Their parents didn’t teach them, and it certainly isn’t taught in our schools.When it comes to effective communic
    and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal

    Advertise Your Business Using Business Cards
    Business cards are a very good way of advertising a business that you are just getting off the ground or for an old established business. It is a very inexpensive way of advertising and the cards can be designed and made on a home computer and printed at home or in the office.The success of these cards depends on the way they are distributed. It must be an ongoing commitment. Never leave home without your cards so that at any time you want one, you will be able to produce it. See every passer by as a potential customer and hand your cards out with diligence.Y
    When you sit down to compose your ad copy keep in mind that all the best copy writers will tell you to be sure to use those “special key” words that will influence your customer to buy. Years of marketing research has been done, and will continue to go on for years to come in the never ending quest for those targeted advertising ways to get us to buy, especially from some one we do not know. Though from time to time the words or their effectiveness may change slightly for the most part there seems to be those standard over used ones that we keep buying into, even if the product we buy is not exactly up to our expectations of what we thought we were buying. To me it seems as though these words have some kind of mind altering power of sorts. Let’s take a look at them, and be honest with yourself when you read them, and must admit to yourself, man I get pulled in every time on this word or that one or many of them.

    1) New. This can come in several forms; new and improved, new never seen before now, completely new, new information, new technology, new results, and new tastes. You get the idea, anything to get you to “feel” as though this “new” product or service is just what you need to improve the quality of your life.

    2) Important. This word can and usually does establish the fact that this is possibly information that you can not do without. It may be crucial in order to make needed changes in ones life. This word can also lead the ad copy directly into the next key word on our list, which is…..

    3) Limited. The power button of words that say buy this now or forever be without it. You could be the only one on your block that has this unique item or service or “embarrassing” as it will be, you may be the only one on your block that missed out on such a fantastic deal. Time is of the essence when you see for a “limited” time only.

    4) Fast. So act “fast” so that you can be ahead of the pack. This word can also be used to make you a promise or two. This business promises you fast results, fast ordering, fast delivery, etc.

    5) Guaranteed. Now come on you know that you are just like myself and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal e

    Is Your Business or School Culture A Melting Pot or a Tossed Salad?
    Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more innovative strategy needs to be considered which blends all the co
    s that we keep buying into, even if the product we buy is not exactly up to our expectations of what we thought we were buying. To me it seems as though these words have some kind of mind altering power of sorts. Let’s take a look at them, and be honest with yourself when you read them, and must admit to yourself, man I get pulled in every time on this word or that one or many of them.

    1) New. This can come in several forms; new and improved, new never seen before now, completely new, new information, new technology, new results, and new tastes. You get the idea, anything to get you to “feel” as though this “new” product or service is just what you need to improve the quality of your life.

    2) Important. This word can and usually does establish the fact that this is possibly information that you can not do without. It may be crucial in order to make needed changes in ones life. This word can also lead the ad copy directly into the next key word on our list, which is…..

    3) Limited. The power button of words that say buy this now or forever be without it. You could be the only one on your block that has this unique item or service or “embarrassing” as it will be, you may be the only one on your block that missed out on such a fantastic deal. Time is of the essence when you see for a “limited” time only.

    4) Fast. So act “fast” so that you can be ahead of the pack. This word can also be used to make you a promise or two. This business promises you fast results, fast ordering, fast delivery, etc.

    5) Guaranteed. Now come on you know that you are just like myself and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal

    Choose Ideal Construction Cost Estimating Software For Your Company
    So many contractors go out of business because their construction cost estimating is too low or too high. When the amount estimated in not high enough the company can lose a lot of money; when the estimate is too high you lose the job to a competitor and gain a bad reputation. If either occurs enough times it can result in total failure for the company. Human error is something that will always happen to some degree, and if you want to cut mistakes out completely, you need construction cost estimating software. It can seem overwhelming knowing which is the best construction
    lts, and new tastes. You get the idea, anything to get you to “feel” as though this “new” product or service is just what you need to improve the quality of your life.

    2) Important. This word can and usually does establish the fact that this is possibly information that you can not do without. It may be crucial in order to make needed changes in ones life. This word can also lead the ad copy directly into the next key word on our list, which is…..

    3) Limited. The power button of words that say buy this now or forever be without it. You could be the only one on your block that has this unique item or service or “embarrassing” as it will be, you may be the only one on your block that missed out on such a fantastic deal. Time is of the essence when you see for a “limited” time only.

    4) Fast. So act “fast” so that you can be ahead of the pack. This word can also be used to make you a promise or two. This business promises you fast results, fast ordering, fast delivery, etc.

    5) Guaranteed. Now come on you know that you are just like myself and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal

    Why Incorporate? What Every Business Owner Should Know
    Business has never been better. Word of mouth finally seems to be spreading, every seat in the restaurant is full, you’ve even hired extra staff. So, what now?If you’re like a lot of small business owners, you’ve been wondering about the benefits of incorporating. But is it really necessary? While things may be going smoothly now, the main reason most people form a legal business entity is to safeguard their personal assets. When you incorporate your business, or form a Limited Liability Company (LLC), you're free to conduct your business without worrying that you might
    without it. You could be the only one on your block that has this unique item or service or “embarrassing” as it will be, you may be the only one on your block that missed out on such a fantastic deal. Time is of the essence when you see for a “limited” time only.

    4) Fast. So act “fast” so that you can be ahead of the pack. This word can also be used to make you a promise or two. This business promises you fast results, fast ordering, fast delivery, etc.

    5) Guaranteed. Now come on you know that you are just like myself and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal

    Fear And Courage In Starting A Work At Home Online
    From the free encyclopedia Wikipedia, courage, it also has been known as bravery and fortitude, it is the ability to confront fear, pain, danger, uncertainty or intimidation. These nouns appear as a contrast of the courage one.For many philosophers, the courage is associated with the the soul largeness. It is a sort of virtue. There are many species of courage. It has the courage for the fight against the injustices; the fight against the poverty; the courage to marry and to assume commitments with a person; the courage to take risks in new businesses and enterprises. and everyone else. We all want guarantees with anything we spend our hard earned money on, or we just will not buy.

    6) Easy/Simple. In today’s world of pushing all that we can onto our plate we want more and more things to be “ easy and or simple”. We want everything to be, easy to use, easy to buy/order, simple instructions, simple payment methods, etc, you get the idea.

    7) You/Your. Ad copy that makes things personal with these words have always been successful and more than likely always will. Making an ad personal entices people to read more of the ad since they feel as though they are important enough that this ad is speaking to them personally.

    8) Testimonial. This is the word that validates the product or service. After all these are real people like you and me that have already purchased this product or service and think so highly of it that they have taken the “time” to write to the company an give them their “unsolicited” words of praise. The first of three “hook-em” words.

    9)Discount/Sale. “Hook-em” number two, which can be made to seem even more “important”, when the ad ties in, for a “limited” time, “you” can get this “new” product before anyone else, but “you” must act “fast” while supply lasts, it is “easy and simple” to place “your “ order today.

    10) Free. Probably the biggest “hook-em” of all. As a bonus just for those of “you” that act “fast” and use our “easy” order form to get this “new” and incredible product during this special “limited” offer at our “discounted” launch price we will include this bonus item totally “free”, for today only.

    Well there you have just ten of those words that I think of as having some sort of mind altering power, which compels us to make that purchase, “today”. How many of them have enticed “you” to make an “important” purchase lately, and did “you” get “your” “guarantee” with that “new” item? Some times it is fun to look back over just what it was in an ad or product promotion that inspired us to finally make a purchase, that is if we are happy with what we got, otherwise I doubt it was fun at all. Just take a few moments to look around your home at anything new that you purchased recently and, while being honest with yourself think back to the day that you purchased it and how many of these words “got you”. Hopefully this proves to be fun for you, which would mean that you are happy with all the new things that you have purchased.

    Copyright © 2006 Roy J. Keller (All Rights Reserved)

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