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Hub You - Ezine Publishing - Building From The Ground Up
The 7 Rules of Upward Communication
Bit by bit, your workplace is changing.As the old industries disappear, and along with them, control styles of management, so new structures and new systems are taking their place.Where once the manager sat atop the pyramid, and issued commands to the team below, today there is every chance that it is the team that sits astride the pyramid and issues information to the manager below.Today, it is teams that have the information and knowledge. It is the teams that know how the business's customers feel. And teams that can manage by themselves.All this means a re-think on the traditional nature of communication.Where once the predominant flow of communication was from the top downwards, in a one-wa
argeted. It is not uncommon for larger Ezines to rake inBit by bit, your workplace is changing.As the old industries disappear, and along with them, control styles of management, so new structures and new systems are taking their place.Where once the manager sat atop the pyramid, and issued commands to the team below, today there is every chance that it is the team that sits astride the pyramid and issues information to the manager below.Today, it is teams that have the information and knowledge. It is the teams that know how the business's customers feel. And teams that can manage by themselves.All this means a re-think on the traditional nature of communication.Where once the predominant flow of communication was from the top downwards, in a one-wa
Stop Wasting Precious Advertising Dollars and Test-Test-Test
Testing Your AdsIt’s not enough just to place an ad and hope for general public awareness of your business; you must test your advertising. How else are you going to know what ad draws the best response? Read carefully the following statement by John Caples, a well-known direct response copywriter. "I have seen one advertisement actually sell not twice as much, not three times as much, but 191/2 times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal."The outcome of testing
Ezine publishing is a great way to earn revenue online. As an Ezine publisher you can earn profits by selling ad space and/or selling subscriptions. The greatest advantage of Ezine advertising is that the audience is laser targeted. It is not uncommon for larger Ezines to rake inTesting Your AdsIt’s not enough just to place an ad and hope for general public awareness of your business; you must test your advertising. How else are you going to know what ad draws the best response? Read carefully the following statement by John Caples, a well-known direct response copywriter. "I have seen one advertisement actually sell not twice as much, not three times as much, but 191/2 times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal."The outcome of testing
Name Disputes -- Who Won? Who Lost?
Companies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.(1) Federal Express v. Federal Expresso?Federal Expresso, a coffee shop/espresso machine importer picked the name when considering a location near the Federal building. Federal Express, the overnight shipping service, objected.Who won?(2) Prozac v. Herbrozac?Eli Lilly
As an Ezine publisher you can earn profits by selling ad space and/or selling subscriptions. The greatest advantage of Ezine advertising is that the audience is laser targeted. It is not uncommon for larger Ezines to rake inCompanies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.(1) Federal Express v. Federal Expresso?Federal Expresso, a coffee shop/espresso machine importer picked the name when considering a location near the Federal building. Federal Express, the overnight shipping service, objected.Who won?(2) Prozac v. Herbrozac?Eli Lilly
How to Handle Irate Customers
Customer service would be one of the most difficult positions in a company mainly because the majority of people miss the point of it. You see the definition of customer service is servicing customers. Normally, when a client calls your hotline or helpdesk, they want clarification on a matter that wasn’t clearly explained before purchase, or let you know that the product they bought is faulty, or find a way to solve their problem.The majority of people call a helpdesk in the hopes of getting their problem resolved quickly. Having competent people at your helpdesk to solve these problems makes a huge difference in how well your customers are handled. Most people don’t like to complain and hope their issue will get solved pr
space and/or selling subscriptions. The greatest advantage of Ezine advertising is that the audience is laser targeted. It is not uncommon for larger Ezines to rake inCustomer service would be one of the most difficult positions in a company mainly because the majority of people miss the point of it. You see the definition of customer service is servicing customers. Normally, when a client calls your hotline or helpdesk, they want clarification on a matter that wasn’t clearly explained before purchase, or let you know that the product they bought is faulty, or find a way to solve their problem.The majority of people call a helpdesk in the hopes of getting their problem resolved quickly. Having competent people at your helpdesk to solve these problems makes a huge difference in how well your customers are handled. Most people don’t like to complain and hope their issue will get solved pr
Business Phone Etiquette
Phone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most businesses.Millions of business calls are made everyday. Proper telephone etiquette is imperative in order for a business to succeed. Etiquette means to present oneself favorably through proper conduct. Good phone etiquette helps improve the lines of communication between a customer/client and business associates.One should always answer al phone calls before the third ring. When you answer you should convey a sense of warmth and enthusiasm. Always speak in a clear, slow and direct manner, and alwa
age of Ezine advertising is that the audience is laser targeted. It is not uncommon for larger Ezines to rake inPhone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most businesses.Millions of business calls are made everyday. Proper telephone etiquette is imperative in order for a business to succeed. Etiquette means to present oneself favorably through proper conduct. Good phone etiquette helps improve the lines of communication between a customer/client and business associates.One should always answer al phone calls before the third ring. When you answer you should convey a sense of warmth and enthusiasm. Always speak in a clear, slow and direct manner, and alwa
Your First Steps to a Digital Publishing Empire
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?There is only one way to climb a mountain - step by step.Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.The first thing you have to do, as if you actually were a mountain climber, is to get organized.
argeted. It is not uncommon for larger Ezines to rake in high six to seven figure yearly revenue.The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?There is only one way to climb a mountain - step by step.Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.The first thing you have to do, as if you actually were a mountain climber, is to get organized.
There are many routes one can take when starting a successful Ezine publication. The common problem most people have is finding out exactly where to start. In this post I’m goi
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