Most Viewed EzineArticles in the Internet-and-Businesses-Online:Email-Marketing Category

1. Optimizing Your Email Marketing
2. Save Time By Creating Email "Signature Templates"
3. Advantages and Disadvantages of Email
4. Using Blind Carbon Copy (BCC) For Email Privacy
5. 9 Tips To Help You Writ
   Why Don't We Go For Self-Employment?
   For many years I managed and handled sales and marketing for a computer training centre. As part of the training mix, we offered a two year vocational course to school leavers. These courses were reliant on huge capital expenditure in terms of Apple computers as well as the software that went with it. Then we wanted all the international accreditations and those cost a fortune. In the end the course itself had to be sold for a fair amount of money to cover this as well as make a profit for expansion purposes.During the enrollment process for a prospective student who was in the process of finishing his secondary school education, I would insist that parents or guardians and the youngster in question, would come for a one hour demo, to explain the industry, provide a basic outline of the course, one that the parents could understand as well and see whether junior looked enthusiastic enough for the hard work lying ahead of him.One of the huge questions the parents would ask during the course of the demo was what the job opportunities were for their offspring. This seemed to be one of the most pressing questions. I could of course understand their concern. They were about to spend a fair amount of money on an education and they wanted to know whether this investment would provide a return for them and their child. This question was not as straightforward to answer. In principle the answer was yes. The publishing industry was going strong. The internet was just starting up, although still reeling from the dot.com disaster, but companies were starting to realise that they needed an online presence. This career path therefore had prospects.However, the unknowns were the youngster’s talents, work ethics, interest, perseveranc
   Here are 11 ways to expand your subscriber list:

   1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous.

   2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

   3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on the test slide. A test slide is the slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it the next time you turn it on.

   Turn the system on with the test slide displayed and then switch to the next slide. The next slide can explain how they can get your free but-not-for-free product and the directions on how to receive it. Return to this same slide at the end of your presentation.

   4. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing at the beginning or even before you start. Use a short piece, different colored paper, with a note about the free but-not-free item. Give them three incentives to register at that time.

   5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn the lingo, you can learn the how-tos with a Google search: Search example: "press release" and "how to". Leave in the quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

   6. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win the lotto unless you play. So, get in the game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

   7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for the e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

   8. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose the opportunity for tagging the item for search engine listing.

   9. After you post your articles in the ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up the article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.

   10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

   11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.

   Copyright 2004, Catherine Franz. All rights reserved.

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• Targeted Email Marketing - 4 Keys to Get Started With Email Marketing
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   Media Training: Credibility is the Key to Success
   The key to a company’s credibility lies in its ability to communicate. Although media training generally focuses on speaking to the press, the same techniques can be used to increase effective communication between upper management and the rest of the company’s employees and between the company and its customers.In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Consistently, executive and crisis response teams that participate in media training exercises on a regular basis inform and reassure the public better than the untrained.Maintaining Credibility The following media training tips provide a guideline for planning for, dealing with, and coming away from a crisis with your reputation largely unscathed and perhaps even enhanced.Plan ahead. Before a crisis occurs, know who will be in charge of what, and have a centralized headquarters established. Many organizations should have a second designated crisis headquarters location in the event the first is unusable. Update emergency contact lists frequently and make sure that whoever would need to be reached in a crisis can be reached quickly. A chaotic situation means that it will take far longer for you to gather the information you’ll need to communicate with the public.Gather information. When crisis hits, gather as much information as possible, as quickly as possible. What happened? Where? Has anyone been injured or killed? These are the questions that you’ll be asked by reporters, family members and employees. Know what you’ll tell them.Communicate ear
   search: Search example: "press release" and "how to". Leave in the quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

   6. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win the lotto unless you play. So, get in the game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

   7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for the e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

   8. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose the opportunity for tagging the item for search engine listing.

   9. After you post your articles in the ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up the article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.

   10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

   11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.

   Copyright 2004, Catherine Franz. All rights reserved.

Other Recent EzineArticles from the Internet-and-Businesses-Online:Email-Marketing Category:

• Earn Extra Money Online With Email Marketing
• Targeted Email Marketing - 4 Keys to Get Started With Email Marketing
• Email Marketing Tips - How To Instantly Get More Subscribers
• Email Marketing Tips - How To Create Killer Subject Lines
• Five Must Have Ingredients for a Successful Ad Campaign
• Email Marketing - How to Grow Your Email List with Wordpress and Feedburner for Free
• Email Marketing Opt-in Landing Pages - Boost Conversion Rates with 1 Column, Not 2, on Website Forms
• Top 10 E-Mail Marketing Mistakes To Avoid
• How To Write An E-Mail Campaign
• How To Write An E-Mail Referral Campaign
• Fast Email Marketing - How to Use Email Marketing to Your Advantage
• The Dos and Don'ts of Email Marketing
• Targeted Mailing List - How I Harnessed The Power Of Squidoo To Explode My Mailing List
• How To Make $1000's Of Dollars With Your Mailing List
• Avoiding The Spam Filter - Email Campaigns That Win People Over

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   Creating An Impact In The Executive Job Search Market
   The majority of executive job seekers prefer to undertake their campaigns as efficiently as possible: find a prospective employee, prepare and send a resume, wait for a response. Many, however, lose time and opportunities needlessly or, worse, settle for lower job offers because they have not promoted themselves in an effective manner.The following approach can help you create an impact in the job market – and help make your executive job search a success.A Frequent OccurrenceWhile surfing for a new executive position, you see one that is a perfect match. You quickly send in your resume. You know you have a better than average chance because of your experiences, your academic qualifications, your accomplishments to date. More importantly, since you are among the first to respond to the posting, you think you are ahead of the pack.What you may not realize is that hundreds, if not thousands, of other executives are thinking the same thing. They have the same basic qualifications, the same core experiences, perhaps they have held positions similar to yours in their respective companies. And, they may have all sent in their resumes within minutes of your posting.After some time, you realize that you haven’t been called for an interview – the same as so many others who have responded to the posting. At the same time, you realize that the same thing has been happening with most of the positions you have applied for – you send in a resume, but it seems no one is interested in your qualifications for the job.The ProblemYou may have the perfect qualification and background for the jobs posted but so do hundreds or thousands of other applicants – all of whom also bring good things
   r visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.

   10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

   11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.

   Copyright 2004, Catherine Franz. All rights reserved.

Other Recent EzineArticles from the Internet-and-Businesses-Online:Email-Marketing Category:

• Earn Extra Money Online With Email Marketing
• Targeted Email Marketing - 4 Keys to Get Started With Email Marketing
• Email Marketing Tips - How To Instantly Get More Subscribers
• Email Marketing Tips - How To Create Killer Subject Lines
• Five Must Have Ingredients for a Successful Ad Campaign
• Email Marketing - How to Grow Your Email List with Wordpress and Feedburner for Free
• Email Marketing Opt-in Landing Pages - Boost Conversion Rates with 1 Column, Not 2, on Website Forms
• Top 10 E-Mail Marketing Mistakes To Avoid
• How To Write An E-Mail Campaign
• How To Write An E-Mail Referral Campaign
• Fast Email Marketing - How to Use Email Marketing to Your Advantage
• The Dos and Don'ts of Email Marketing
• Targeted Mailing List - How I Harnessed The Power Of Squidoo To Explode My Mailing List
• How To Make $1000's Of Dollars With Your Mailing List
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   Ebay Explained: Second Chance Offer
   For Ebay Powersellers, Second Chance Offer is one of the most used and popular features of Ebay.There are a number of reasons for it’s soaring popularity, including the seller’s ability to sell an item to follow-up bidders without having to pay out additional listing fees. The second chance offer becomes applicable if the seller has more than one of the same item or if the original high bidder fails to send payment. Conceivably, a seller could send as many second chance offers as he/she had bids and identical items.The second chance offer is immediately available upon the close of the auction. This link can be found near the top of the ‘closed auction’ page. After clicking the link, the seller will be prompted with a list of bidders who they may select to receive a second chance offer. This page will display the username and the bid amount so that the seller has a clear view of each bid amount before offering a second chance opportunity. Once selected, the bidder will receive a notification that they are being offered another chance to purchase the item at a ‘Buy Now’ price that is equal to the amount of their last bid. If interested, they will purchase the item immediately. Some buyers are excited to receive another chance to purchase an item they had shown a previous interest in while others may have already purchased something else after being outbid.While second chance offers do not require that the seller pay a new listing fee, the seller is charged a final value fee is the offer is accepted. If the second chance offer is used regularly, the seller may end up earning a substantial profit with a minimal cost to him/her.The eBay second chance offer is a valuable tool to both buyers and sellers, but may help sellers
   cript">

Most Viewed EzineArticles in the Internet-and-Businesses-Online:Email-Marketing Category

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3. Advantages and Disadvantages of Email
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   Advertising For The Long Haul and Not the Short Term Gains
    New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.   Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.   Email Marketing Opt-in Landing Pages - Boost Conversion Rates with 1 Column, Not 2, on Website Forms
6. Top 10 E-Mail Marketing Mistakes To Avoid
7. How To Write An E-Mail Campaign
8. How To Write An E-Mail Referral Campaign
9. Fast Email Marketing - How to Use Email Marketing to Your Advantage
10. The Dos and Don'ts of Email Marketing
11. Targeted Mailing List - How I Harnessed The Power Of Squidoo To Explode My Mailing List
12. How To Make $1000's Of Dollars With Your Mailing List
13. Avoiding The Spam Filter - Email Campaigns That Win People Over

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6. Music Ecards
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11. Writing Newsletters Online: How to Get it Right
12. What is Gmail?
13. Realtors - Is Your Newsletter Increasing Sales?
14. 7 Key Items To Include In Your Email Signature File
15. Three Steps To Building A 50K Email List In Less Than 90 Days

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