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Hub You - Benchmark Study of Email Database Services
There is an ongoing debate about the information highway and whether it should keep its current status or that the parallel to the normal highways should be made with a distinction between toll and toll-free roads.This is a heavy debate with a lot of different viewpoints or angles. An interesting question – the bases of this article - is how exactly does this parallel suit the discussion; where does it support the discussion and w
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, news
Pay Per ClickPay Per Click Advertising is a really original way to make money from search engine traffic, but you need to do it right if you want to make money from it. In any internet business venture, the biggest and most difficult part is getting started. Know that it is possible to make $500 or more a day from pay per click advertising. But it must be done correctly and effectively.To be effective, you have to t
NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:
* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.
* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.
The research found that the update rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.
"This study provides companies and nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, Inc. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is now considered as essential as NCOA services are to direct mail."
FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match rates of guaranteed deliverable email addresses.
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, newsp
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same report
* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.
The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.
For ECOA processing, the study found the following:
* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.
* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.
The research found that the update rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.
"This study provides companies and nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, Inc. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is now considered as essential as NCOA services are to direct mail."
FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match rates of guaranteed deliverable email addresses.
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, news
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and then lowered to the true pitch for the most stable tuning.
* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.
The research found that the update rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.
"This study provides companies and nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, Inc. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is now considered as essential as NCOA services are to direct mail."
FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match rates of guaranteed deliverable email addresses.
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, news
Are you ready to start a small business of your own? Starting a small business of your own is a perfect idea if you dislike your job, or cannot stand taking orders from other people. But before marching into your manager's office and quitting your job, take a moment to assess your situation.Starting a small business is not an easy job and you must be extremely focused, structured and organized to make it a success. This can be ach
FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match rates of guaranteed deliverable email addresses.
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, news
Business forms are very essential in every business concern. Both manual as well as computerized business forms are used to maintain company data. The complete data storage will help a company conduct its business processes in a proper and secure manner. These forms are proofs of your business status. With these forms, you can store and retrieve data for any kind of analysis.Invoice forms, multipurpose forms, statements, tax forms
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, newspapers, retailers, airlines, non-profit organizations, and Internet companies. The FreshAddress.com consumer database is the Internet's largest linked opt-in directory of old and current email addresses. The privately held company was founded in 1999 and is based in Newton, MA. For more information on our business solutions, visit www.freshaddress.com/biz or email biz@freshaddress.com
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