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Hub You - 24 Tips To Set Up An Effective Email Marketing Campaign - Part 1
Dad, you raised me to have integrity, be honest and help people. You raised four boys, a Marine, fireman and truck driver. I’m the one you wanted to become a doctor or lawyer. Well, I reached higher to become a salesperson and I know you are proud.Although this is more like a letter than it is an article it reflects the unspoken pride of every professional salesperson. I am proud to be called a salesperson who adopts the high standards and ethics required to be a success in this business. I am further pleased that my daughter has become a student of sales and adopts the high standard in selling ethics.Why is it that parents never raise their children to become salespeople? You won’t find costumes for a salesperson on H
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concis
Have you ever noticed that most retailers, flea market vendors, and eBay sellers, are all selling the same or similar products?The reason that most resellers have the same items is because they are all using the same wholesale sources.While there might be some resellers dealing with small unknown wholesalers, for the most part they are all dealing with the same sources.This presents two major problems.One, since all resellers carry the same or similar products the challenge of standing out in the marketplace is large.Second, since they are all selling the same products the price they can charge for those products drops dramatically.This drop in price is created because of the abundance of su
An Effective Email Marketing Campaign Will Help Your Business…
· Target your customers
· Build a good rapport with your potential customers
· Lower your ad costs (email marketing is cost effective)
· Increase return on investments (ROI)
"69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail."And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." Source: DoubleClick
24 Tips to An Effective Email Marketing Campaign…
1.Own a proper domain name
If you are serious about your business, you need to own a proper domain name that will appear in your resource box in all your email marketing campaign. Free domain name like yoursite.xxx.com or www.xxx/yoursite.com will not be taken seriously. It gives people the impression that your business is a fly by night operation.
To build credibility you need to have your own proper domain name (www.yoursite.com) and professional web hosting.
2.Auto-responders
An auto-responder performs 2 important functions. It stores the names and email addresses of your visitors who opted to be on your mailing list, and automates your follow-up process. It can send a single message to thousands of subscribers in your opt-in list automatically.
You can have more than one auto-responder, each sending a different message. Without the effective use of auto-responders, an effective marketing campaign cannot be set in place. Imagine handling the tasks of a growing business without automation.
3.Offer Free Short Courses
The advantage of auto-responders is you can send out messages at preset intervals. You could utilize this capability to offer short email courses lasting from 5 to 7 days. For example I could offer for free a short course Five Days to Effective Email Marketing with this article. Offering short courses is one way to build up your opt-in list.
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise
The dreaded cover letter. This is where you, the job candidate, have to convey all this important information as to why you’re the perfect person for the job. It shouldn’t be that difficult, right? For multiple reasons, however, it makes some job seekers procrastinate applying for jobs. Do you ever find yourself making the following excuses?I’m Not a Good WriterEven if you’re not a writer by trade, you can put together a great cover letter. If you know writing a cover letter is not your strong suit, then research some samples for your career to help you with wording and keywords.Think about what is most important to you to convey to a potential employer and jot that down. It doesn’t have to be perfect the
If you are serious about your business, you need to own a proper domain name that will appear in your resource box in all your email marketing campaign. Free domain name like yoursite.xxx.com or www.xxx/yoursite.com will not be taken seriously. It gives people the impression that your business is a fly by night operation.
To build credibility you need to have your own proper domain name (www.yoursite.com) and professional web hosting.
2.Auto-responders
An auto-responder performs 2 important functions. It stores the names and email addresses of your visitors who opted to be on your mailing list, and automates your follow-up process. It can send a single message to thousands of subscribers in your opt-in list automatically.
You can have more than one auto-responder, each sending a different message. Without the effective use of auto-responders, an effective marketing campaign cannot be set in place. Imagine handling the tasks of a growing business without automation.
3.Offer Free Short Courses
The advantage of auto-responders is you can send out messages at preset intervals. You could utilize this capability to offer short email courses lasting from 5 to 7 days. For example I could offer for free a short course Five Days to Effective Email Marketing with this article. Offering short courses is one way to build up your opt-in list.
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concis
Many a business meal starts with a soup course. Unless you have already begun by munching on the bread, this is your first opportunity to demonstrate your table manners-to impress or un-impress-your dining companions.Choosing the right spoon is step number one. If the table has been preset, your soup spoon will be the large round or oval one to the far right of your place setting. If the table has not been fully set, the server will bring your spoon with the soup. I recently found myself on a hunt for my soup spoon after the waiter had brought the bowl. There was no soup spoon to the right of the place setting and it didn't seem to be anywhere else close by. Just before confessing that I was without a spoon, I spotted a
3.Offer Free Short Courses
The advantage of auto-responders is you can send out messages at preset intervals. You could utilize this capability to offer short email courses lasting from 5 to 7 days. For example I could offer for free a short course Five Days to Effective Email Marketing with this article. Offering short courses is one way to build up your opt-in list.
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concis
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it's best that way, I kind of side with the deer anyway - hunting just isn't my thing. Well this article isn't about hunting, but I've seen the gear they have and preparation these guys go through in order to go after their target. To my surprise I started to see some very strong similarities between how they hunt animals and how I "hunt" prospects for clients when designing their projects. Stay with me, I promise you'll see… Personally, I'm not a
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concis
A Knowledge@Wharton article based on joint research with the Harvard Business School says now may be the time to re-evaluate the corporate efficacy of process management and tailor them to the right applications. Studies show that misapplied process management can hinder companies and dull innovation. "In the appropriate setting, process management activities can help companies improve efficiency, but the risk is that you misapply these programs, in particular in areas where people are supposed to be innovative," notes Mary Benner–management professor at Wharton.Process management methodologies focused on continuous improvement such as TQM (the work of Dr. Deming), surfaced in the 1980s in the US after the Japanese adopted it
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that way. Paragraphs should be no longer than five lines.
13.Never Type your Text in Caps
Online this is interpreted as SHOUTING.
14.Check For Bad Grammar and Misspellings
An email with bad grammar and misspellings gives your subscribers the impression that you don’t take them seriously. So don’t expect them to take you seriously too. Check and recheck your email copy to correct bad grammar and misspellings.
The opening line is important. Bad grammar and misspelling from the start will get your email copy trashed fast.
This concludes Part 1 of 24 Tips to Set Up an Effective Email Campaign. For more tips, read Part 2.
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