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Hub You - Fishing & Lead Capture - Part One of Three
Are you in a business that slows down around the holidays? Are there other times of the year when business is traditionally slow for you? I know very well how easy it is at times like this to moan and groan and worry about not making enough m
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack
Despite consumers’ familiarity with purchasing products from the Internet, and the prevalence of website developers eager to work on e-commerce projects, developing a successful e-commerce website is no trivial matter.Certain key facto
The ol' fella was right - good advice for that place and time. I caught more catfish that day than I had all summer.
Fishin' and lead capture. They're not so different.
Right bait... right place... BAM! You get a strike - someone drops their contact info into your autoresponder form to get some of that sweet smellin' bait you've offered them.
Then you set the hook - and verify their subscription.
To protect yourself, your business and your subscribers, always use a subscription verification to make sure they are actually interested in reading your material.
Some will confirm. Some will not. But that doesn't mean the trip is over.
You keep on fishing.
...and eventually you get another strike.
Once you get the hook set (receive confirmation of a new subscriber), it's time to reel in your fish - deliver your lead to a sales page for your product or service.
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack (
Chip shredders are heavy-duty tools with a variety of uses. They are used to rid yards of leaves and other debris and they can quickly and safely break down a tree branch into tiny wood chips that can be used for mulch or compost. Chip shre
Fishin' and lead capture. They're not so different.
Right bait... right place... BAM! You get a strike - someone drops their contact info into your autoresponder form to get some of that sweet smellin' bait you've offered them.
Then you set the hook - and verify their subscription.
To protect yourself, your business and your subscribers, always use a subscription verification to make sure they are actually interested in reading your material.
Some will confirm. Some will not. But that doesn't mean the trip is over.
You keep on fishing.
...and eventually you get another strike.
Once you get the hook set (receive confirmation of a new subscriber), it's time to reel in your fish - deliver your lead to a sales page for your product or service.
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack
In business, it’s a common saying to “Never Let Them See You Sweat.” But sometimes it’s just plain hard to keep unemotional as you do business with someone. When you close a big deal, get permission to build a fantastic piece of art and get p
To protect yourself, your business and your subscribers, always use a subscription verification to make sure they are actually interested in reading your material.
Some will confirm. Some will not. But that doesn't mean the trip is over.
You keep on fishing.
...and eventually you get another strike.
Once you get the hook set (receive confirmation of a new subscriber), it's time to reel in your fish - deliver your lead to a sales page for your product or service.
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack
Choosing the most appropriate quality paper for your project can be a daunting task. Paper has many features to consider and new sheets are continually coming into the market. To help you with this complex decision, we’ve compiled a list of t
You keep on fishing.
...and eventually you get another strike.
Once you get the hook set (receive confirmation of a new subscriber), it's time to reel in your fish - deliver your lead to a sales page for your product or service.
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack
Have you seen the tee-shirt with the slogan, “Talk to the hand ‘cos the face ain’t listening?” Do you feel it’s like this sometimes when you are trying to get through to people? But just how good a listener are you? Do you actually “listen b
You can't just lift your rod, crank the reel like a lunatic to drag the fish to the boat. You could easily break the line and lose your new lead.
You have to use a little finesse.
Let him take some slack (give up some great, free information), and allow just a little room to run.
Ease him in - guide him and reel up the slack as you go.
Show your lead - your new friend - that you can be trusted. Don't lose ground by sending junk in an effort to make money.
Closer and closer he gets until you have EARNED his trust - and his business.
Then you hold him up by the ankles and pose for a picture. (just kidding)
This is the first in a series of three articles devoted to the exciting art of lead capture and list marketing.
In part two we will talk more about your bait, presentation and setting the hook. Don't miss it.
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