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Hub You - The Importance of Email Marketing Metrics
One of the hardest things for new salespeople to grasp is the fact that calls have to be made everyday, even when it seems as if they don't matter. It's Murphy's Law or something, but when a person is just starting out, it's tough to drum up any real interest in anything. Not to mention interest in whatever product or service you are trying to distribute.The "pot of gold" at the end of the sales call rainbow only appears if calls are made everyday. A critical mass must be reached, and the only way to reach a critical mass is to make those calls everyday. Those call
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond t
Every restaurant owner should constantly be taking an objective look at how well your restaurant is doing. Staying ahead of the competition will keep you on your toes. Here in part 2 of this article, we look at more ways you can get a good report card.6. Be aware of your customer’s preferences and usual favourites.Customers love to feel special. Most diners go to a restaurant for an experience, not just a meal. You know how it is if you go somewhere regularly and they can never remember you, or they do, but they can’t remember your name. How special do you feel
1. Basic Email Metrics you should evaluate in each email campaign:
Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.
Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email.
Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota.
Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:
- Number of Emails Open based on Region/Country
- Number of Click-Thru based on Region/Country
- Number of Sales based on Region/Country/referring URL
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign
2. What metrics you should focus on?
Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond t
Do either of these two descriptions sound like you?You are a solo entrepreneur working around the clock. You're tired and quickly becoming burned out. You seem to spend an awful lot of time booking and rebooking appointments with clients, doing paper work and chasing up on unpaid bills - Why is it then that at the end of the month you just don't seem to have made very much money …hire someone? - You have got to be kidding, you're hardly earning enough to support yourself.You are a hard working team leader, you average 12 - 14 hours a day. Everyone can see you ar
Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.
Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email.
Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota.
Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:
- Number of Emails Open based on Region/Country
- Number of Click-Thru based on Region/Country
- Number of Sales based on Region/Country/referring URL
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign
2. What metrics you should focus on?
Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond t
I found that joining an eBay Membership site was the quickest way to force my eBay directly into PowerSeller status. However, before joining any site that makes such promises there are certain questions you should ask before parting with your membership fee.6) Does it have a referral or affiliate program?If you find the site invaluable & recommend it to friends, family & collegues do you get rewarded for this? Enquire it they run a referral scheme, so you can recommend the site to others. Most successfull sites do offer an affiliate program.
Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:
- Number of Emails Open based on Region/Country
- Number of Click-Thru based on Region/Country
- Number of Sales based on Region/Country/referring URL
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign
2. What metrics you should focus on?
Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond t
Ebook resale rights are without a doubt one of the best ways to make money online.The whole concept of resale rights is that you don't need to be an expert in the topic your ebook or ebooks are about. You need to need to be an expert in knowing how to sell them.The ebooks are usually written already by an expert in that field.They can be about any subject under the sun.What is important for you as a resale rights seller is that you know how to market the ebooks to the correct target audience. The challenge however is usually how to get that target
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign
2. What metrics you should focus on?
Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond t
Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends. When you are out and about in public you should always wear a smile, wave, honk and have a positive displacement. Such a public image makes people wish to do business with you, it is a good thing.WavingWhen you’re driving around town, remember to wave to your regular customers, your corporate customers and even non-customers. Soon you’ll notice everyone is waving in your direction, ho
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond the open rate down to the action level.
3. How to boost the Click-Through Rate (CTR)?
Savvy email marketers not only want to get the email opened and read but also want to know how many people clicked through (measured by CTR) and they want this number to be as high as possible. There are few key points in each email you should review because they critically influence the open rate and CTR. Those are:
Subject Line and Greeting:
Make you subject line attractive. Subject line is one of the most important factors that may affect your email campaign results. However, please do not over "optimize" your subject line otherwise it may look like spam email and the client could delete it without opening it. Keep the subject line short and specific, and if possible address the subscriber by his/her name.
Compelling Offer:
It should be obvious from the first paragraph what you offer as well as why the offer is important to the recipient and how he/she can benefit from it. The first paragraph should grab the attention so don't write it too long. Include your offer on top of your email and make your offer attractive to the recipient (discount and free offers usually make users to click).
Call-for-action:
Always include "call-for-action" button or link to instruct the user to click for more details.
Spam issue:
"Spam" issue may affect your successful open rate tremendously. Most of the ISP and hosting companies have implemented the "spam filter" that can filter out suspected spam emails. Please try to avoid using any common suspected spam words such as "free offer", "money", "30 day guarantee", "free trial".
Message Design and Structure:
Use same colors and im
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Starting Your Own Affiliate Program, Part One
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