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Hub You - Do you Control Your Email Marketing Deliverability? You May be Surprised!
A business blog is a great way to expose yourself and your small business. There are a variety of reasons why they’re such a great marketing vehicle. In this article we’ll discuss the top 5 reasons why blogging for business is so valuable and has so much potential.1. Search Engines Love Blogs!I’ve spent a lot of time promoting both my business website and my blogs. From experience I can tell you that promoting a blog is 10 times easier than promoting a traditional website, and the results have been 10 times more impressive. Why? Search engines just love blogs. They’re current, their content changes regularly, and they’re relevant. You have an opportunity to use your most important keywords on a regular basis, and the search engines just can’t get enough.There are literally dozens of blog directories where you can list your blog in very specific categories. This means that those using the directory an
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to
When you are first starting your home based business, chances are that you still have a regular 40 hour a week job. Nobody wants another job on top of their regular job. This is one of the biggest reason you should have a auto-responder for your home based business. A auto responder will save you hours and hours of follow-up e-mail typing.An autoresponder is kind of like the infomercial saying. Set it and forget it. But you don't want to forget it to long. Most likely you will want to change some information in your follow-ups to get your response rate up. Now you have it all set up and you can focus on advertising, and not hours of typing and sending out your follow-ups. Plus now you are building up a nice opt in list. Another reason you should have a autoresponder for your home business is because statistics show that for the average person it takes 5 to 7 times to see something before responding to it. So it will i
You then send the email to your list but find that deliverability rates are lower than you planned. This is mostly because none of your recipients at a major Internet Service Provider (ISP) received your email. This is a disappointing outcome to say the least, and you decide to look into the matter further in order to avoid low email delivery rates in the future.
Why did this ISP block your emails? You learn that the ISP has blacklisted the IP address that you share with numerous other customers of your Email Service Provider (ESP). Another email marketing customer sharing your IP address sent out an email blast and got too many spam complaints. As a result the ISP blacklisted the IP from which the email blast came. The problem is that this IP address is yours also.
Your email delivery rates were lower than normal because of the actions of someone else. This problem was caused by factors completely out of your control.
Problem and Solution
You may be surprised to learn that most ESP's have a very small pool of IP addresses that nearly all of their customers share. Their large customers, however, do get a private IP address. Small businesses and non-profits typically have to share an IP or pay extra for a private one. Consider requesting a private IP address from your current ESP or even switching to an ESP that offers a private IP as a standard feature.
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to s
Copyright (c) 2006 Audrey BurtonI have heard "I hate marketing" or some version of that statement many times, and I understand. I like marketing, and still sometimes I hate marketing.One of the biggest problems is that there are so many options that it's sometimes impossible to know if you're doing the right things at the right times. I really do understand.If you have thousands of dollars in your marketing budget, you can pay consultants to help you with creating a plan, purchasing print advertising, executing a search engine optimization (SEO) program, creating an effective pay per click internet advertising campaign and/or creating a viral marketing movie. Oh yea, you will also need a highly effective and gorgeous website.One way I suggest for business owners to become educated on the business side of their businesses is to take free teleclasses. This is a great, easy way to become educated on
Why did this ISP block your emails? You learn that the ISP has blacklisted the IP address that you share with numerous other customers of your Email Service Provider (ESP). Another email marketing customer sharing your IP address sent out an email blast and got too many spam complaints. As a result the ISP blacklisted the IP from which the email blast came. The problem is that this IP address is yours also.
Your email delivery rates were lower than normal because of the actions of someone else. This problem was caused by factors completely out of your control.
Problem and Solution
You may be surprised to learn that most ESP's have a very small pool of IP addresses that nearly all of their customers share. Their large customers, however, do get a private IP address. Small businesses and non-profits typically have to share an IP or pay extra for a private one. Consider requesting a private IP address from your current ESP or even switching to an ESP that offers a private IP as a standard feature.
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.Do not be afraid to mention things that you d
Problem and Solution
You may be surprised to learn that most ESP's have a very small pool of IP addresses that nearly all of their customers share. Their large customers, however, do get a private IP address. Small businesses and non-profits typically have to share an IP or pay extra for a private one. Consider requesting a private IP address from your current ESP or even switching to an ESP that offers a private IP as a standard feature.
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to
Aside from being model or a Hollywood A-lister, perhaps there is no other career more glamorous or exciting as fashion design. Most people conceive of a career in fashion designing as merely drinking cocktails, dressing celebrities up and attending chi-chi affairs. But fashion designing is more than that. Fashion is not just about clothes design either; designers pursue other interests like shoes, accessories, or bag designs. Of course, nothing gives a designer glory than a famous celebrity wearing and acknowledging her creations. Excited about pursuing a fashion designing career? Don't grab your pencil and paper yet, there is more to designing than just drawing.In setting up a fashion design business, a budding designer needs to know the basics. Knowledge and experience in designing, drawing, sketching, and CAD applications are necessary to facilitate design illustrations. Expertise in sewing, embroidery, and detailing
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to
Affiliate link cloaker is used to help disguise your affiliate links.Why would you want to disguise your affiliate links?Simple. To stop people from robbing you of an affiliate sale that is rightfully yours!Now there are handy little pieces of software that can cloak your affiliate link for you, but I’m going to show you how to set up an affiliate link cloaker for free.It does take a little bit of extra time then a piece of software, but only by a matter of minutes ;-)Here is the code that you can use below… Loading ... < a href=" http://YourAffiliateLinkHere.com " .onmouseover="window.status='Click here'; return true" onmouseout="window.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to share your phone number.
With a shared IP address, you share your IP address with other customers of the ISP. With some ESP's, each customer shares an IP address with thousands of other customers.
When you send out an email campaign, your emails are stamped as coming from a specific IP address-similar to how caller ID shows who is calling you. It is kind of like "caller ID" for emails but you are lumped together with everyone else who shares your IP address.
The result of this situation is that ESP's are fighting a constant battle to keep their pool of IP addresses in the good graces of the ISP's, corporate networks, etc. While high quality ESP's make sure their customers are CAN SPAM compliant, recipients still can and will file spam complaints. If above a certain threshold of your recipients file spam complaints (it varies by the ISP or corporate network), the ISP or network administrator adds the IP address to a blacklist and block all email originating from that IP address.
It is worth mentioning again that the better ESP's have relationships with the ISP's and do a good job of keeping their IP addresses off the blacklists. If the IP address does get blacklisted, they are usually fairly effective at getting the IP address removed from the blacklist. This process does not always go smoothly though.
The Next Step: Whitelisting Your IP Address
If you decide to get a private IP address, follow guidelines to avoid the spam filters, and stay CAN SPAM compliant, your deliverability rates should be excellent.
You could achieve even better deliverability by getting on the whitelists of the major ISP's and even some corporate networks to which you send a lot of email. If you do this you will enter the realm of email senders the ISP's trust to send permission-based emails that will not annoy their customers.
A whitelist is a list of IP addresses that have proven to be used for permission-based email only. The ISP lets emails from that IP through and they are much less likely to be blocked by spam
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