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Hub You - How To Create Compelling E-mail Offers That Sell Like Crazy
The reasons why you have a blog can be many and varied. Some people have a blog to log their personal day to day happenings. This would be a very personal type of blog and would list the various events that have happened in your life including your opinions and views on a whole range of subjects. Other people might have a family blog – a blog which describes your family and your life and which can keep a record of names, contact details, images, audio clips and video clips. People can then come and see your blog at any stage but usually these are limited to family members and close friends.You may wish to have a blog about something that you are particularly intere
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are
Restaurant Marketing experts contend that there are four ways in which hospitality businesses can improve their financial performance. None of these ways are mutually exclusive, so you can try any combination of these four variables at any given time and in any order of importance:Increasing sales volume (getting more customers to your venue) Increasing price (put up your prices on your menus) Cutting costs (decrease your food, beverage and wage costs) Increasing the average spend (get your customers to buy more every time they buy of you) Combining price and sales volume will no doubt post increased revenue. Cutting costs will also result in saving
Far too often people fall into the trap of believing an announcement is enough to entice their customer.
Unfortunately, an announcement does little to help compel or encourage your clients to buy from you.
If you want customers to buy from you, you’re far better off offering “special deals” or a “special offer” than simply offering an announcement.
Why?
An announcement says, “Hey, I have a new product!”
Wow, that’s terrific!
But what’s in it for the customer?
You have to think about what your customer’s needs are and how you are filling them with every contact you make.
An announcement doesn’t take these needs into consideration, and that’s why far too often announcements fail to produce results.
An announcement also lacks a call to action or an incentive for customers to contact you.
It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product.
Keep this in mind when creating your next e-mail campaign.
Types of Promotions
So now you know you have to offer incentives. Now, what kind of incentive do you offer in your e-mail campaign?
There are many different incentives to offer. Most people rely on the special discount offer.
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are
Many individuals are making a radical change in their lives and becoming full time caretakers of property, estates, farms, ranches, or even nature preserves. Caretaking has been around for thousands of years, and is not an unknown profession. However, the modern age has brought us the option of quick travel through air transportation, and the ability of communication via the Internet and newspapers. These two outlets have brought caretaking to the foreground as an opportunity for anyone.There are many reasons why the services of a caretaker are needed, the first being for individuals who purchase a second home, or even a third, due to their employme
Why?
An announcement says, “Hey, I have a new product!”
Wow, that’s terrific!
But what’s in it for the customer?
You have to think about what your customer’s needs are and how you are filling them with every contact you make.
An announcement doesn’t take these needs into consideration, and that’s why far too often announcements fail to produce results.
An announcement also lacks a call to action or an incentive for customers to contact you.
It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product.
Keep this in mind when creating your next e-mail campaign.
Types of Promotions
So now you know you have to offer incentives. Now, what kind of incentive do you offer in your e-mail campaign?
There are many different incentives to offer. Most people rely on the special discount offer.
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are
For seventy-five years, American organizations have used a fairly standardized procedure to handle familiar personnel problems such as absenteeism, poor performance, and other misconduct. This approach, usually called “progressive discipline,” provides for an increasingly serious series of penalties — reprimands, warnings, suspensions without pay — when employees fall out of step with the organization’s expectations. When problems arise, the job of the manager is to find the punishment that fits the crime.But today, a growing number of companies are moving away from using a criminal-justice mentality for employee performance improvement through corrective action. They
It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product.
Keep this in mind when creating your next e-mail campaign.
Types of Promotions
So now you know you have to offer incentives. Now, what kind of incentive do you offer in your e-mail campaign?
There are many different incentives to offer. Most people rely on the special discount offer.
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are
When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity.As a result, your web copy messages need to be clearly defined and concise.Easier said than done.Entrepreneurs, like artists, tend to complicate things when they don’t have clear vision or direction.Musicians habitually add layers upon layers of heavily processed studio tracks to compensate for weak melodies, hooks or lyrics. Meanwhile, a well-written song comes through loud and clear with any cheap, old acoustic guitar.Likewise, designers sometimes attempt to conceal lack of creativity by cluttering works with unnecessary “fluff,” diminishin
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are
HUB AND SPOKES AS A NEW BUSINESS STRUCTURENatural market forces that lead to consolidation and the law of twos happen even faster on the Internet. The "best" products are anointed, information is rapidly distributed, and customers (who face no geographic limits) seek out these "hot" places. Moreover, as brands become familiar, consumers increasingly seek them out because they have credibility.Unique to the Web is something which may be called a "hub-and-spoke strategy" . This also facilitates the law of twos: A hub-and-spoke strategy is the increasingly common arrangement where a major retailer establishes relationships with other Web sites, promising them a
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are sharing your 10th anniversary with your partner. Let your customer’s know you are offering a one-time deal because of this.
Another promotion you can offer your clients is the “special sale.” I like to call this the “Oops, I forgot!” or “Oops, I screwed up!” offer.
In this special bonus offer, e-mail your clients a day or two after you send out an announcement.
Then let them know you forgot to tell them something in the previous “announcement”, so if they order now, they can take advantage of your mistake.
Then offer them something. Then after a couple of days send them a last minute reminder. You can phrase it similar to, “We almost sold out, and we only have a few hours left, so act now so you don’t miss out. Remember, you’ll be reaping A, B, C benefits.”
Special offers are great during holidays, like Christmas, Halloween or even Valentines Day. Speaking of Valentines Day, remember your offers don’t have to be discounts. They can be something unusual, crazy or fun. Like on Valentines Day, offer your clients a rose or chocolate for ordering that day.
Your goal should be to keep things exciting and fun. Keep all your promotions an event.
Another way to produce more feedback from your e-mails is to send customers FAQ e-mails. Let’s say for example, you send an e-mail that creates some questions you’d like to respond to.
You can send an FAQ offer or follow up e-mail that answers all their questions and presents a new offer or special deal for your customers.
How Often You Should E-mail Clients?
How often should you e-mail your clients? If a customer consistently buys your products and services, you should send frequent e-mails.
If however, you are sending a special promotional offer to someone that has never ordered from you, don’t waste too much time on it.
My experi
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