Hub You - Internet and Businesses Online

What Embarrassing Employee Blogging Is Telling Corporate America
Nothing has embarrassed and worried corporate America in recent years the way anonymous employee blogging has. In fact if executives have nightmares and wake up in the middle of the night in panic and sweating, then that nightmare is bound to be about employees blogging some devastating corporate secrets.These anonymous tell-all blogs always manage to pick up huge audiences within a very short time. In recent times, internal tensions within well known companies have quickly become public knowledge. A few of these companies have made things worse by firing these bloggers when they have been discovered, only for them to become celebrities

Is A Second Hand Copier A Viable Option For A Business
Due to the high cost that new copiers are now commanding more and more businesses are considering purchasing a used copier instead. In fact this may be the best idea that any business as a properly refurbished one can be a dependable part of any business for a long time to come. However, first we need to know what is a “properly refurbished copier”? It is more than just it being cleaned on the outside and making sure that it still works, but any “properly refurbished” copier will have been cleaned inside and out but also all worn parts will need to have been replaced and the machine should be inspected for any future potential problems. Wh

It happens, we've all done it at one time or another (including some very high profile email marketing professionals). The campaign has been sent out and suddenly you get a knot in your stomach as you realize that something is wrong within the campaign. Then the emails start arriving, advising you of the mistake. You sit back and are tempted to congratulate yourself that at least you know the campaign is being received and read, but you don’t have time to do that as you need to consider what you can do to rectify the situation. Do you put your head in the sand and pretend it never happened (although as your inbox begins to fill up with emails from your readers, helpfully pointing out the mistake, you are beginning to realize that it will be difficult to ignore it), or do you own up and make the most of the mistake.

What's that you say?.. make the most of a mistake? Yes, that's right. Some very canny marketers actually use mistakes (intentional mistakes, that is), as part of their marketing plan. Whilst I'm not advocating that you build an intentional mistake into your marketing campaign, you certainly can make the most of this situation (or opportunity).

We have clients who, after realizing the campaign has an error within it, have rung us up asking for advice. My advice is this: resend the campaign and blatantly apologise or note the word 'correction' within the subject line. The reasoning behind this is two fold: 1: It's like an accident on the side of the road...people can't help themselves...they just have to stop and look. By doing so, you have now enticed some of your regular non-openers to read your email! Yes, this has been tried and t

A Targeted Email List Is Money In The Bank
The common refrain from the Internet Gurus is that the only real way to have consistent and long term success (ie making money) on the internet is by building a list and regularly marketing to that list.People are more likely to buy from someone they've established a "relationship" with rather than someone who spams (sends unsolicited emails) continually.Proven research indicates that it takes multiple visits to a website or ezine messages to close a sale.The key points to remember are Establishing credibility: Assure them that you'll protect their information (email addresses etc)You've got the goods (by

tempted to congratulate yourself that at least you know the campaign is being received and read, but you don’t have time to do that as you need to consider what you can do to rectify the situation. Do you put your head in the sand and pretend it never happened (although as your inbox begins to fill up with emails from your readers, helpfully pointing out the mistake, you are beginning to realize that it will be difficult to ignore it), or do you own up and make the most of the mistake.

Creating Value Out Of Indecision - Helping Your Sales Staff Get There
I have a question for all of you Sales Managers out there. What will it take? What will it take to turn the new or mediocre sales person in your group into someone who drives revenue and reeks confidence? It will take a decision. A decision that this is the career field that I have chosen. This career is the vehicle that will facilitate my dreams coming true. This is the field that I will motivate and dedicate my professional life to.It’s not unlike becoming a physician and taking the Hippocratic Oath. It’s a turning point. A place where the mind joins the reality. “I am and always will be, of my own volition, a Sales Professional.” Thi

pfully pointing out the mistake, you are beginning to realize that it will be difficult to ignore it), or do you own up and make the most of the mistake.

What is Most-Management
I am not interested in a theory of management. I am interested in the practice of management. I am interested in having managers fulfill their purpose. And their purpose is that the jobs get done more and more effectively with them there than without them there.That needs to begin with an honest look at how we are as managers.The Distinction ‘Most-Manager’There is a class of management….equivalent, say, to 2nd and 1st lieutenants. They have no real management authority. They often cannot even make recommendations.They may have supervisors report to them (or even very low level managers). They have between 8 an

plan. Whilst I'm not advocating that you build an intentional mistake into your marketing campaign, you certainly can make the most of this situation (or opportunity).

The Employee with a Chip on His Shoulder Harms the Whole Company
Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re not alone.This week I was calling upon a new customer and he had been used to dealing with our president and so speaking with me seemed to be lower than low. He cut me off in the conversation numerous times and kept telling me that I was making assumptions that weren’t correct. He was condescending and arrogant and

apologise or note the word 'correction' within the subject line. The reasoning behind this is two fold: 1: It's like an accident on the side of the road...people can't help themselves...they just have to stop and look. By doing so, you have now enticed some of your regular non-openers to read your email! Yes, this has been tried and tested. 2: It shows that a human side to your company, which is very appealing to many. It can be a very humbling experience, but it can also be a very positive experience..

Key Point: Take advantage of the situation and turn a disaster into a success by utilising this opportunity to speak to some of your non-readers. Most marketers try to find reasons to contact their database-and here's a perfectly legitimate reason -so make the most of it.

Now, I'm not denying there are negative ramifications of sending out an email with an error in it, of course there are - time, extra expense, reputation etc etc. And of course, the best plan is not to make mistakes-but hey-we're only human, and blunders, goof ups, errors etc are bound to happen. So, here are some of the most commonly made mistakes and tips on how you can avoid them:

Lack of information: What's that? You forgot to add the Call to action phone number as it was still being organized whilst the campaign was being finalised? Yes, this does happen, as Karen Gedney http://www.clickz.com/showPage.html?page=3623466 found out.
Wrong information: i.e venue, dates.
Typo: Easily done and easily

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Following is a brief definition of core competencies and competitive advantage and their fit with creativity and innovation management.

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources.

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Hub You - Email Blunders - How to Avoid Them & How to Benefit from Them (when they happen)

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