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Hub You - How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One
Would it surprise you to learn that most business people do not have a 30-second commercial (otherwise known as an elevator speech)? In my travels, even those at the highest level have not completed a few versions to suit any occasion in which they might be asked the age-old question, “What do you do?”It is not only prudent but truly crucial that you be able to simply and quickly describe what you do and who your target audience is no matter the occasion. The purpose of your 30-second commercial is to tell who you are, who your company is, and what you do. In addition, it asks one or more power questions, makes a power statement that shows how you can help others and ends with why the prospect should act now.Tips for Creating Your Personal CommercialFollow your plan. When you write a business plan, you prepare the executive summary last because you can’t effectively summarize something you haven’t already thought out. The same holds true with your personal commercial. Write your personal business
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely
I can’t afford to retire; I need additional income to support my wife and I in the lifestyle we are accustomed to. Our pensions and savings just don’t do the trick.Sound familiar? Too many people in their fifties and sixties plus are discovering that they need to find a way to supplement their retirement incomes.They don’t want to continue to work in the jobs they have held all their lives. They want to be on their own working from home in their own business.They want more leisure time, more income, and more respect. The good news is they are entitled to it and there are opportunities out there that they can take advantage of with minimal investments of their time and money.The best news is that today people in their fifties and sixties are no longer really considered Seniors. They are part of the new middle class group consisting mostly of Baby Boomers who have taken care of themselves and have the energy, spirit, and attitude to start over and make a new beginning with a new work from hom
What is a key performance indicator?
In website measurement terms a key performance indicator is a metric which will help your organization define and measure progress toward your websites business objective. Key Performance Indicators are quantifiable web site measurements that reflect whether you are successfully meeting or falling short of your websites business goals.
That’s quite a boring definition of a KPI even if it is important, so in a last ditch attempt to keep you from falling asleep lets talk about Formula 1 (or the Indy 500) and the KPI’s they use.
What has Formula 1 got to do with KPI’s?
There are many minute factors in formula one that constitute being a winner. Everything down to the performance of the fuel, the tires, the speed of the pit stops, the quality of engine parts, the weight of the car, it’s aerodynamic ability, everything is measured and tested, long before the driver even gets into the car. The difference between the winner of a formula one race and second place can be as little as a hundredth of a second.
That extra hundredth of a second could be because the fuel used on that particular race day allowed the driver to get more out of his car than the guy in second place.
How did the race team know which fuel to use?
Because before hand they had tested maybe 50 different types, each one tuned for the demands of different circuits - or even different weather conditions.
They got that extra performance by knowing the key performance metrics of the fuel, so they could say with confidence that ‘fuel a’ was better for their car if ‘condition a’ was satisfied.
Condition ‘a’ might have been the cars weight that day the type of road surface and the weather. When all matched together it meant that the race team had a particular choice to make when selecting the fuel for the car.
The web site KPI I’m about to discuss is the fuel that powers your e commerce sales and lead generation strategies. Both are measured by practically all web analytics systems, but both not commonly measured to their full potential.
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely
I’ve listed the most successful techniques used to land a job in just about any field imaginable. Most people believe that getting a job relies upon a good resume and interview skills. Well, that is just not so. I have found that there is a formula that if applied correctly works almost every time. In fact, through research I have discovered that the common denominator among people who consistently got work was due to them incorporating The Six Master Keys in their presentations. Let’s take a look at them.1. AUTHORITY: Become an authority in your area. Write articles, post notes in forums, joins groups and chat rooms. The more people recognize your expertise in your field the more they will seek you out. Make sure that your resume and website conveys the fact that you are one of the leading authorities out there. Most people in today’s world never do any research or read any trades publications on their jobs. Take a few minutes out of your day to do this and it will put you one giant step ahead of others. This
What is a key performance indicator?
In website measurement terms a key performance indicator is a metric which will help your organization define and measure progress toward your websites business objective. Key Performance Indicators are quantifiable web site measurements that reflect whether you are successfully meeting or falling short of your websites business goals.
That’s quite a boring definition of a KPI even if it is important, so in a last ditch attempt to keep you from falling asleep lets talk about Formula 1 (or the Indy 500) and the KPI’s they use.
What has Formula 1 got to do with KPI’s?
There are many minute factors in formula one that constitute being a winner. Everything down to the performance of the fuel, the tires, the speed of the pit stops, the quality of engine parts, the weight of the car, it’s aerodynamic ability, everything is measured and tested, long before the driver even gets into the car. The difference between the winner of a formula one race and second place can be as little as a hundredth of a second.
That extra hundredth of a second could be because the fuel used on that particular race day allowed the driver to get more out of his car than the guy in second place.
How did the race team know which fuel to use?
Because before hand they had tested maybe 50 different types, each one tuned for the demands of different circuits - or even different weather conditions.
They got that extra performance by knowing the key performance metrics of the fuel, so they could say with confidence that ‘fuel a’ was better for their car if ‘condition a’ was satisfied.
Condition ‘a’ might have been the cars weight that day the type of road surface and the weather. When all matched together it meant that the race team had a particular choice to make when selecting the fuel for the car.
The web site KPI I’m about to discuss is the fuel that powers your e commerce sales and lead generation strategies. Both are measured by practically all web analytics systems, but both not commonly measured to their full potential.
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely
If you are the owner of the company, or head of a department, if you have employees that fall under your direction, than you are the boss. And bosses are not just one of the gang. It is important for you, the company and your employees to have a clear demarcation between you and them. Friendly is one thing, friends is not what the relationship should be between yourself and those who work for you.In a small company or department this is often a hard line to draw. It is very easy to become close to the people you work with on an every day basis. But it is very important to be clear in your own mind your position and responsibilities to the company. For example, most people will find it very difficult if not impossible to discipline, lay off or fire someone they consider a friend. Reviews and increases in pay are other areas which may become cloudy if relationships are too close. How can you be impartial when reviewing a friend’s work?And as human nature is prone to be, your employees will expect m
That extra hundredth of a second could be because the fuel used on that particular race day allowed the driver to get more out of his car than the guy in second place.
How did the race team know which fuel to use?
Because before hand they had tested maybe 50 different types, each one tuned for the demands of different circuits - or even different weather conditions.
They got that extra performance by knowing the key performance metrics of the fuel, so they could say with confidence that ‘fuel a’ was better for their car if ‘condition a’ was satisfied.
Condition ‘a’ might have been the cars weight that day the type of road surface and the weather. When all matched together it meant that the race team had a particular choice to make when selecting the fuel for the car.
The web site KPI I’m about to discuss is the fuel that powers your e commerce sales and lead generation strategies. Both are measured by practically all web analytics systems, but both not commonly measured to their full potential.
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely
Many new freelancers who start out in their first projects have the unfortunate tendency to go in over their heads. I know for sure since it happened to… yours truly. I’m sure most freelancers can agree that when first starting out, they worry more about how you will find your next projects instead of focusing on the one they already have. Well, I happened to have found a quick project and upon looking at my qualifications, my employer thought it would be good to hire me for a different, longer term project. A freelancer’s dream, right? At least I thought so. It was my very first project and I thought I hit a home run at my very first at bat. Now, I’m a computer programmer/web developer, but I’ll spare the gory techie details for those of you not in this field. I started out being given usernames, passwords and my project assignment, uploading and installing certain website components. There were no other instructions and only the expectation of me to have them installed within a week.
They got that extra performance by knowing the key performance metrics of the fuel, so they could say with confidence that ‘fuel a’ was better for their car if ‘condition a’ was satisfied.
Condition ‘a’ might have been the cars weight that day the type of road surface and the weather. When all matched together it meant that the race team had a particular choice to make when selecting the fuel for the car.
The web site KPI I’m about to discuss is the fuel that powers your e commerce sales and lead generation strategies. Both are measured by practically all web analytics systems, but both not commonly measured to their full potential.
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely
There's a common misconception that people who search for free stuff online are not good prospects as customers. While that may be true in many cases, that doesn't mean they can't help you make money.We're going to discuss how you can make money from these freebie seekers by not selling them any products.You're going to send these people to companies which will pay you for each lead you send them.These pay per lead companies will pay you each time you send them a visitor who does one of a few things:1.) Fills out a form to request a free sample2.) Downloads a free software program3.) Signs up for a newsletterWhat's important to know is that these people will not be handing over any money to the company. Yet, you can still generate an income by sending visitors to these companies.That's because these companies know that they will make back the money they invest in paying for the leads.Here is a reputable company which will bring you quality pay pe
Page views per session, the fuel behind your web business objectives
For those of you that know why page views and sessions are important bear with me for a paragraph or two. For those of you that don’t here we go.
Why are page views and sessions important?
Page views are a metric that represents the amount of times your pages are viewed by the people that visit your website. On it’s own it might be an important measurement if you’re a very well trafficked content website looking to sell B2B advertising in the form of some kind of ad (banners for instance).
If you can accurately say to an advertiser that you have 10 million page views per week, it’s very likely that this alone will be one of your KPI’s, simply because if it goes down, your advertisers will most likely not want to pay you as much to advertise with you. It would be important in this case that you keep the page view count at least to the same level every week in order to keep the same level of banner revenue for example.
Sessions represent the amount of users (people) visiting the website over a given period. Again it’s a very important metric to know, the general idea being that more of the right kind of people visiting your pages will eventually mean your bottom line improves.
By combining these two metrics however we get a much more powerful way to use the figures.
Combining the two metrics as one KPI is done by taking a ratio of page views per session as an average. So if 1000 visitors viewed 2,000 pages the mean page views per visit KPI is 2, (2,000 / 1000 = 2).
Why is this combination important?
If your website e-store system required that you need to view 5 pages in order buy a product and your KPI is telling you that your site gets an average of 2 page views per session, then the site is under performing badly.
If it takes 5 pages for your visitors to buy something then your goal should be to get an average KPI of at least 5 page views per session. Otherwise it means that the vast majority of your visitors aren’t going deep enough into the process.
Much more importantly deciding on a KPI like this is giving you a measurable objective to work towards. If you know that the vast majority of people are abandoning your website after only viewing one or two pages there is a problem which you need to work hard to solve.
It means you know that somewhere within your web analytics you will be able to detect the areas of abandonment that are the problem. The simple fact of the matter is, if you have a low page views per session KPI then your analytics system (if it’s any good), WILL be able to show you where the problem lies. Once you have found the problem areas, congratulations, you’re becoming a web analytics expert. Now you know which pages have the problem and you just need to figure out the why.
Figuring out why is the real secret
It may be that you’re driving the wrong kind of visitors, such as people who aren’t interested in your offer. It may be that you don’t have enough compelling content to keep visitors interested. It may be that your shopping cart has a problem with abandonment or your lead generation process is too long or has a scary form to fill in. In all cases your page views per session KPI is the first warning signal and you can monitor it quite easily.
Other warning signals
The other side of the coin is if this KPI is too high. What if you have a 1000 people viewing 20,000 pages? Unless you have incredibly compelling co
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