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Hub You - How to Develop Your Own $2,000 a Week Internet Strategy
There are many ways to show your customers that you care about them. Let me share one that tells your customers that YOU DO NOT CARE ABOUT THEM. Remember, my friend, that in business it is sometimes the little things that begin to tear down the company that we have worked so hard to build. One of those little things is a real problem to me. I see it in almost every company and at almost every level. It is my belief that we do not realize the impact it has on people. In some small way it affects our "believability." What is it? It is the thing we can not do without. It's the telephone.Whether you like it or not we live in the age of voice mail. There are some who wish they could return to the good old days and talk to a real live person again. There are others who really do not care one way or another. But... now to my soapbox!If you are going to use voice mail, please return your calls and do so in a timely manner. I fear too many of us have begun using voice mail as our personal gatekeeper. "I do not want to talk to that person, so I'll just let voice mail handle it." Your customers deserve your responsive call. They want to talk to a live person and they need to know that you are there for them. If you promise to call back and do not, it affects your credibility and believability.I have a friend who has an interesting voice m
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't a
Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Yet it can be easy to do since most of us have a jammed packed life already, with little time to spare let alone to listen to what our market is saying. Yet, we can't afford not to, or we lose our revenue. Relying even 40 percent on push marketing turns off the sound to your market. Okay, Catherine, what is push marketing? Push marketing is when you use brochures, flyers and other material -- including your business card -- and you push them out into the market praying all the time you are doing it, hoping they read them and will take the action you want them to. This is an easy rhythm to get into because it allows you to hide and not feel any rejection. Yes, if you don't know who they are, they can't reject you. Materials are supporting documentation and should never be used to push what people need to buy from you. Yet, business owners, especially independent professionals and newbie’s (under 3 years in business) use push marketing to frequently to "feel" like they are marketing. Then when the response rate is nil
When you really get down to the nitty-gritty of making money online, it all starts with your strategy. Even if you know exactly how to achieve top positions on the search engines or know exactly how a link campaign should be done, it still won't let you achieve the level of success you want if you don't know how to develop the strategy for your site.
To put it simply, tactics are your day to day actions in building your website. A strategy is your overall plan and goal for exactly what you would like to have your website and business accomplish for your customers.
The Random House College Dictionary defines strategy and tactics this way... "In military usage, a distinction is made between STRATEGY AND TACTICS. STRATEGY is the utilization of all of a nation's forces, through large-scale, long-range planning and development, to ensure security or victory. TACTICS deals with the use and deployment of troops in combat."
Have you ever stopped the day to day battle of trying to achieve top positions on search engines (And believe me...This is a battle) long enough to develop your long-term strategy? What is your overall vision for your site? In the Bible, Proverbs 29:18 states, "Where there is no vision, the people perish..."
I know some people who are brilliant strategists about online marketing who have achieved amazing success even though their actual tactical skills are only so-so. They hire out the web site design, the search engine registrations, the linking campaigns, and the copywriting. As a matter of fact, one of these brilliant minds once mentioned to me that "The Concept is Greater than The Copy."
In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept.
No contractor would ever consider starting work on a project without having a detailed blueprint already done and in their hands. It also doesn't matter how good they are at following the blueprints if the blueprints are all wrong. For many people, their internet businesses are in this exact state. They have many of the internet tactics ready, but they have yet to develop a powerful strategy to empower the whole process.
So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. I don't want to over-complicate the process by any means, but I do want to help you create ideas through this. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.
STEP ONE: Create Your Overall Theme to Your Online Business
You can't develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want. They want the BENEFITS they receive out of the product. When designing your site, think about an "Ultimate Benefit" to build your site around.
I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS" that your prospects have with them continually. Ultimate Benefits are things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't an
Why team building is an opportunityMore than during any other period in history, today is a time when the joint efforts of people are necessary to make a better world for ourselves and our children. What better place to target for improvement than the workplace as many people employed in businesses feel disconnected from their environment and fellow workers.I have asked employees about their attitudes to their work and received responses including:"The business culture at my work place is that you do as you are told.""I have tried to make suggestions about improving my work environment, but my ideas are brushed aside.""I want to be part of a team in a friendly atmosphere, however, it's not likely to occur around here."This means that there is a significant amount of talent, ideas and skills that go to waste due to people not getting along as well as they should. Business is all about using resources effectively and wasted resources are bad for business. A lack of understanding of the other person's point of view is often the cause of problems between people. Therefore employees, managers and business owners need to listen to each other to find out how people feel about their work.Constructive action should be taken to remove barriers to communication and allow the heart of the business, its culture, to emerge and b
The Random House College Dictionary defines strategy and tactics this way... "In military usage, a distinction is made between STRATEGY AND TACTICS. STRATEGY is the utilization of all of a nation's forces, through large-scale, long-range planning and development, to ensure security or victory. TACTICS deals with the use and deployment of troops in combat."
Have you ever stopped the day to day battle of trying to achieve top positions on search engines (And believe me...This is a battle) long enough to develop your long-term strategy? What is your overall vision for your site? In the Bible, Proverbs 29:18 states, "Where there is no vision, the people perish..."
I know some people who are brilliant strategists about online marketing who have achieved amazing success even though their actual tactical skills are only so-so. They hire out the web site design, the search engine registrations, the linking campaigns, and the copywriting. As a matter of fact, one of these brilliant minds once mentioned to me that "The Concept is Greater than The Copy."
In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept.
No contractor would ever consider starting work on a project without having a detailed blueprint already done and in their hands. It also doesn't matter how good they are at following the blueprints if the blueprints are all wrong. For many people, their internet businesses are in this exact state. They have many of the internet tactics ready, but they have yet to develop a powerful strategy to empower the whole process.
So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. I don't want to over-complicate the process by any means, but I do want to help you create ideas through this. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.
STEP ONE: Create Your Overall Theme to Your Online Business
You can't develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want. They want the BENEFITS they receive out of the product. When designing your site, think about an "Ultimate Benefit" to build your site around.
I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS" that your prospects have with them continually. Ultimate Benefits are things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't a
I sat watching a documentary on U.S. Navy SEAL Team Training on the local exercise channel. It showed young men, mostly in their early 20's, enduring grueling ocean swims in near-freezing water. It showed these same young men forced to swim underwater (holding their breaths) until a major percentage of them passed out and had to be rescued by their instructors. It showed weeks of grueling training in which ordinary men are transformed into incredible machines with wills of steel and unshakable discipline.Sitting... transfixed, and marveling at what these young men were able to accomplish, I saw the one missing element that most online business people are missing. I saw an ingredient that if more of them harnessed it, they would be able to accomplish things "in their world" as magnificent. That one secret ingredient is teamwork. It was the group cohesiveness, and the fact that they were all working for a common purpose that allowed the SEAL Team trainees to accomplish what they would not normally be able to do.Enter the realm of the online entrepreneur. He sits at his computer, researching, writing and testing ads, tweaking his webpages in an effort to achieve greater search engine ranking, and doing a dozen other chores. Many of these online entrepreneurs do this all alone. They attempt the monumental... to build a six or even seven figure income while ope
In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept.
No contractor would ever consider starting work on a project without having a detailed blueprint already done and in their hands. It also doesn't matter how good they are at following the blueprints if the blueprints are all wrong. For many people, their internet businesses are in this exact state. They have many of the internet tactics ready, but they have yet to develop a powerful strategy to empower the whole process.
So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. I don't want to over-complicate the process by any means, but I do want to help you create ideas through this. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.
STEP ONE: Create Your Overall Theme to Your Online Business
You can't develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want. They want the BENEFITS they receive out of the product. When designing your site, think about an "Ultimate Benefit" to build your site around.
I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS" that your prospects have with them continually. Ultimate Benefits are things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't a
As I am preparing for my attendance to the CoachVille's Third Annual Coaching Conference, I have been considering how I can make the most of my conference attendance. These ten tips will support you in leveraging those conference you will attend in the future and for creating an unforgettable experience!1. Connect, connect, connect!Some of the most valuable time spent at a conference can be the time you spend in conversation with others outside of the speaker presentations/breakout sessions. Make a commitment to schedule one breakfast and one lunch meeting each day with someone you want to get to know, and make a plan to connect with these men and women following the closing of the conference.2. Volunteer!One of the best ways to get to know others both inside and outside of your industry is to volunteer 1 hour each day for the conference production team. This time can create a sense of connection and a feeling of self confidence and accomplishment for both you and the conference team.3. Host an Open House.At the end of the day, most conference goers are ready for a little rest and relaxtion. Rent a small room inside the conference center, or if the conference is being hosted inside a hotel, open your hotel room for a small late afternoon tea or early evening cocktail party. Invite everyone you see, and have a blast!4. Ask
STEP ONE: Create Your Overall Theme to Your Online Business
You can't develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want. They want the BENEFITS they receive out of the product. When designing your site, think about an "Ultimate Benefit" to build your site around.
I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS" that your prospects have with them continually. Ultimate Benefits are things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't a
The Federal Trade Commission is going over board and trying to ride the wave of success of MySpace.com. They always attack anything that is fast moving in the market place, but why? Well it is simple the FTC in my opinion is a Government Lap Doggy and anytime the government is afraid of losing control the FTC steps in to control them.Anything new, any new innovation or any disruptive technology they sick the little worthless puppy out to bark up a storm. The Federal Trade Commission says they want to protect children from MySpace.com, but they are full of beans indeed.If the Federal Trade Commission really wanted to protect the children of the American People and Parents then they would stop the over use of Prozac and Ridlin polluting the minds of kids? Trying to control or take away social online networking from kids is mean and rotten.Only the government would think of destroying kids fun. Party Poopers and full of beans I say. Who are they going after now to use their extortion tactics to manipulate and control our kids and free markets? Well probable networking sites like FaceBook, MySpace.FTC hates kids face it and they are full of beans and they are taking this COPPA; Childrens Online Privacy Protection Act too far. That is my pure opinion, but realize I have no use for the FTC because they lie to the American People.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't any really successful ones. Even the sites which seem only to have one main product still have dozens of different profitstreams which all come out of the backend of that product. Your mission online is to help people reach their ultimate goals, and that cannot be done with just one product. It takes a variety of products to accomplish this goal.
One warning I do want to mention here though is that your site will be more successful if you have one LEAD product. By testing both multiple product sites and sites which focus on one lead product, I have found that the lead product sites will outsell the multiple product sites by a long shot in most cases.
So, the absolute best set-up is to focus on a main product, and then have many different backends or supporting products which will help your customers to further their goals. This type of system is often referred to as a marketing funnel. You may be selling a book about Ad Copy on your site, but you will also have consultations, seminars, audio tapes, and ad writing services which all support your theme.
If you are selling web sites as a primary lead product, you could also sell books on internet marketing, web design services, CGI programming, etc. If your theme is weight loss, your primary product may be a nutritional product. You could also sell weight loss and exercise books. A newsletter could be started. You could also do personal one-on-one consultations for specific individuals.
You also don't need to come up with all of these products yourself. Many of them can be found through Joint Venturing with other companies which have products you know your customers want.
STEP TWO: Develop A Unique Aspect to Your Business...Your USP
Your business cannot just be a me-too business online. You need to develop some type of uniqueness to it...something that sets you apart from all of the rest of your competition online. You need to create a "Unique Selling Position" which makes you stand out from the crowd online...
For example, everyone is selling books online. How did Amazon.com becomes the most well known bookstore on the Internet. They developed a USP which basically states "The World's Largest Bookstore" which is exactly what they are. They have stated in one phrase exactly what makes them unique from the rest of the bookstores in the world.
How can you develop your own USP? You probably aren't going to own the largest selection of anything in your business since most of us have started out bootstrapping at home or in our small business. Let me give you a simple little formula you can use which will help you immensely in the creation of a USP for your business.
To find your USP, pull out a blank sheet of paper. At the top of the paper, write "You know how most __________..." Then, halfway down the page, write "Well, What I do is..."
I want you to write how most of the businesses in your market are in the first section. Then, I want you to write what sets you apart from them. Avoid using words such as quality or better service, because those types of things don't really mean anything UNLESS you are more specific in your description. This may take you a while to do.
You probably will have to study your competition online for a while. Give yourself a few days to think it over. Then, write it down.
Next, I want you to boil down that entire sheet of paper to a single phrase or sentence. This takes some work. Write it out in a sentence or phrase as many times as you need to until you get just the right words. Again, if this takes you a few days, let it. Think about it when you are driving, eating, etc. Mull
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