Tags |
|
|
Links |
|
|
Hub You - 90% of Your Internet Results Are Determined By...
We experienced some excellent and yet incredibly subtle marketing this week - when out for a pre-Christmas dinner, which we combined with a leaving (the country) party for one of our friends.The restaurant in London is apparently quite well-known, although I’d never heard of it, and the service was absolutely superb. For example, wines were recommended according to food selections, and we were never left with an empty bottle!Anyway, what really stuck in my mind was the subtle difference in the way that questions were being asked by the w
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
S
When talking to professional builders and renovators I often ask what are the main advantages that separates them from their competition. I'll often hear the same answers: "personal service", "keeping in touch with clients" and "quality work", to list a few.This, however, is one of the biggest reasons builders and renovators "can't find good quality leads" or have to compete on price with lower-quality competition. These phrases actually don't differentiate you from your competition (professionally or otherwise) but, rather, mer
An associate of mine had a web site which was getting pretty good sales results. It had only one problem. It was ugly...really, really ugly.
So I took it and had a gorgeous site designed out of it and kept the same ad copy on it. Results for the site instantly vanished.
Sales dropped to less than half of what they were before. Ugly worked better!
This bothered me for a long time. Why would the ugliest site you could imagine outpull a beautiful site with the same ad copy?
Does this mean we should only use ugly sites if we want to make money online?
Fast forward over a year in time.
Euekka...I finally found the problem.
Yes, it took me over 12 months before my lightning fast mind figured out what happened. Sometimes when it is your own business, you just can't see the forest for the trees.
It wasn't the nice design that was the problem.
The problem was simply that the nicer looking site took some of the emphasis off the headline of the sales letter.
Sure, the sales letter was still there. The headline was still there. It just wasn't the first thing you noticed when the page loaded.
BIG Mistake!
The headline of your page determines whether your visitor reads ANY of your page or not. If it doesn't stop them in their tracks, then off they go to somewhere else.
The headline of your offer can often equal 90% or more of the results you receive. To pull emphasis away from it...for any reason...will always be a mistake.
About half of the web sites people pay me to review for them don't even include a real headline. They just say something silly like "Welcome to XYZ..."
What a waste. With an opener like that, you just wasted 90% of your visitors. You could have spent $2,000 on advertising for your site.
You'll only get $200 of value out of it!
Look at your current marketing materials. Do your headlines reach out, grab your prospects, and force them to begin reading the copy?
If they don't, then go back to the drawing board.
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
Sw
We started our business with $200. When we opened our bank account, we each deposited a whopping $100. That was the only capital investment we eve made. Everything else that has ever flowed into that account has been earned - albeit, sometimes it seemed as though by rubbing 2 sticks together.I should note: we began with no clients in hand, no stolen accounts (as most agency guys do), and no external support of any kind. It was actually kind of stupid.So here's what we spent that first $200 on:2 orange visors - one said 'defy' and
Does this mean we should only use ugly sites if we want to make money online?
Fast forward over a year in time.
Euekka...I finally found the problem.
Yes, it took me over 12 months before my lightning fast mind figured out what happened. Sometimes when it is your own business, you just can't see the forest for the trees.
It wasn't the nice design that was the problem.
The problem was simply that the nicer looking site took some of the emphasis off the headline of the sales letter.
Sure, the sales letter was still there. The headline was still there. It just wasn't the first thing you noticed when the page loaded.
BIG Mistake!
The headline of your page determines whether your visitor reads ANY of your page or not. If it doesn't stop them in their tracks, then off they go to somewhere else.
The headline of your offer can often equal 90% or more of the results you receive. To pull emphasis away from it...for any reason...will always be a mistake.
About half of the web sites people pay me to review for them don't even include a real headline. They just say something silly like "Welcome to XYZ..."
What a waste. With an opener like that, you just wasted 90% of your visitors. You could have spent $2,000 on advertising for your site.
You'll only get $200 of value out of it!
Look at your current marketing materials. Do your headlines reach out, grab your prospects, and force them to begin reading the copy?
If they don't, then go back to the drawing board.
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
S
Every eBay seller would like to attract customers and increase sales. Successful eBay sellers know that better product photos could make you more money, because your buyers will feel more comfortable buying items from you. But taking great product photos isn’t always easy, read these quick tips to find out how to take great product photos for eBay.1) Using a digital camera with fully automated shooting modes will make taking product photos much easier. It allows you to instantly preview, upload, and edit your photos with your computer.
Sure, the sales letter was still there. The headline was still there. It just wasn't the first thing you noticed when the page loaded.
BIG Mistake!
The headline of your page determines whether your visitor reads ANY of your page or not. If it doesn't stop them in their tracks, then off they go to somewhere else.
The headline of your offer can often equal 90% or more of the results you receive. To pull emphasis away from it...for any reason...will always be a mistake.
About half of the web sites people pay me to review for them don't even include a real headline. They just say something silly like "Welcome to XYZ..."
What a waste. With an opener like that, you just wasted 90% of your visitors. You could have spent $2,000 on advertising for your site.
You'll only get $200 of value out of it!
Look at your current marketing materials. Do your headlines reach out, grab your prospects, and force them to begin reading the copy?
If they don't, then go back to the drawing board.
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
S
Often in franchising companies a franchisor will spend 80 percent of their time helping 20 percent of their franchises. The allocation of the franchisor’s labor will be disproportionate and in effect on fair to the superstar performing franchise outlets in the franchising system. There are also times when a franchisee will have needs that our way beyond the call of duty and those requirements of the franchisor in the franchising agreement.It is for this reason, especially with our international franchises that I decided to add a clause into o
About half of the web sites people pay me to review for them don't even include a real headline. They just say something silly like "Welcome to XYZ..."
What a waste. With an opener like that, you just wasted 90% of your visitors. You could have spent $2,000 on advertising for your site.
You'll only get $200 of value out of it!
Look at your current marketing materials. Do your headlines reach out, grab your prospects, and force them to begin reading the copy?
If they don't, then go back to the drawing board.
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
S
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.The only way to build your profile, brand and image is by learning t
You should be using powerful headlines on:
* Every Page of Your Web Site
* Classified Ads
* Solo Ads
* Banners
* Signature Files
* Article Titles
* Emails
If your web site or email has long copy, then you need to have headlines all throughout it. In case someone falls out of the copy, these are used to pull them right back in.
Here's the quickest and easiest way to create results producing headlines every time you try?
Swipe them.
OK, I'm not talking about literally copying other people's headlines word for word. That's plagiarism.
What you should do is use other headlines to generate ideas for your own. Use them as a starting point to build your own.
I've spent the last five years of my business career collecting all the best sales letters you can find. My files include letters by Ted Nicholas, Gary Halbert, Jay Abraham, Brian Keith Voiles, and more.
I even went out of my way to BUY sales letters. eBay was searched for compilations of letters. Product after product were purchased for letter samples. I've done everything I could to build a useful swipe file.
One of my favorite resources I just purchased recently. It's an ebook called, "Great Headlines Instantly" by Robert Boduch. I have a copy of it printed out and inside of my desk for quick reference. It has hundreds of headlines, templates, and more.
Whenever a new headline is needed, I simply pull out these manuals and search them. I read each headline and take notes as ideas pop into my head about how they could be used successfully in my copy.
When an article title is needed, out come the books. When a new email offer is sent out, here come the books.
Go to any good copy and ask them about how many swipe files they have? There will be a direct connection between the size of their files, how long they've been in business, and how successful they are.
Very little is actually created from scratch. The majority of sales copy is studied and reused in one fashion or another.
It doesn't take a great imagination to come up with good headlines. It simply takes practice, samples, and a little bit of work.
Don't you think that $2,000 in ad expenses should be worth $2,000...not $200?
--------------------------------------------------------------------------------
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/61220/iadvice-90-of-Your-Internet-Results-Are-Determined-By.html">90% of Your Internet Results Are Determined By...</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/61220/iadvice-90-of-Your-Internet-Results-Are-Determined-By.html]90% of Your Internet Results Are Determined By...[/url]
Related Articles:
What Separates You & Your Services From the Rest of the Pack?
If There is No Pain, There is No Gain in Sales
Bookmark it:
|