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Hub You - How Certain Information Improves Credibility and Retains Web Site Visitors' Interest
In the development of an ecommerce site it is conceivable that there is a roll out plan for your features and product lines. More than likely your initial foray into ecommerce is a microcosm of where you want to be sometime in the future.When you are selecting domain names for your site it may make sense to consider the future of your site. Is it conceivable that the site will be spit in the future to concentrate on a specific product line or products that meet a specific need?If, in the planning stages of your site, you have determined there may be a multiplication of webs sites you may want to purchase a suitable domain name now. The cost for the domain in minimal and may provide the assurance you need the site name will be available for you when you are ready to implement the next phase of your marketing plan.If you do decide to go with a unique domain name
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
When you are starting your own business, one of the first pieces of advice you will hear is that you need to develop a business plan. A solid business plan is important because it keeps you on track toward your business goals as you make day-to-day decisions about the operation of your business. You probably already have a business plan in place, or you are in the process of writing your business plan. But, what about your life plan?For the small business owner, a life plan is as important as a business plan. As you know, starting your own business is a tremendous investment of your resources. Money and time are precious, nonrenewable resources that must be used wisely if you are to remain in business and be successful. It takes one to three years for the average person to get a business off the ground. During those first few years, your business can take over your life. Ne
It boils down to credibility. You have something to sell and you must convince people your product is worthy of their time, money and interest. For your website, you might think that cute picture of you is a hot selling device. You may go so far as to put up a video so you can personally address your website visitors, let them hear your voice, and talk about your area of expertise. However, if they’ve never met or heard of you before, this is kind of, like when someone orders a drink for your table that you didn’t ask for. It’s a little awkward.
Who are you?
The role of credibility begins the moment someone arrives to your website. Your homepage, and advertisement landing pages, must provide immediate clues that you, your company or your staff are:
Experienced Knowledgeable Customer service oriented Attentive Friendly Aware of a site visitor’s needs, desires, task(s) Really, exist
Your Product or Service
Next, it’s time to convince site visitors that you, your company, your products or your services are the correct choice for them. This requires attention to details that might include:
How the features benefit someone? This is not just a listing of features. What do they do? Why do they matter? How do they help improve, fix, heal, adjust, fit, and otherwise make something better, easier, faster, affordable, profitable etc.?
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
P
High-risk merchants such as telemarketers, Internet/e-commerce businesses, merchants in the travel and cruise industries, businesses that conduct Internet auctions, and businesses offering membership clubs may face difficulty opening a merchant account.Just because you have a high-risk business it does not necessitate the fact that you cannot open any merchant account, you would be required to open a high-risk account. The banks and independent organizations that provide merchant account services will evaluate your case on the basis of certain information such as how long you've been in business, your credit history, and any previous merchant accounts you've held.In such a scenario, the length of time that your business has been operational would really make the difference. If your business has been operational for long time, that would act as an assurance to the acc
Who are you?
The role of credibility begins the moment someone arrives to your website. Your homepage, and advertisement landing pages, must provide immediate clues that you, your company or your staff are:
Experienced Knowledgeable Customer service oriented Attentive Friendly Aware of a site visitor’s needs, desires, task(s) Really, exist
Your Product or Service
Next, it’s time to convince site visitors that you, your company, your products or your services are the correct choice for them. This requires attention to details that might include:
How the features benefit someone? This is not just a listing of features. What do they do? Why do they matter? How do they help improve, fix, heal, adjust, fit, and otherwise make something better, easier, faster, affordable, profitable etc.?
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
At this time of year retailers all over the world look toward the Holiday Season to capture a major portion of their annual revenue. And although this can be a very prosperous time for the bottom line it can also be a very stressful period because in order to reap the additional profits more cash is required now in order to be able to procure more materials, more advertising and more seasonal help. Not being able to to do so can place the retailer in a financial squeeze which can easily become the catalyst responsible for stalled company growth and lower bottom line profits.If this scenario is one your business faces year after year you can, as others have, change the situation by researching and learning about cash flow alternatives that can easily become the opportunity to increase holiday profits by an additional 50%.Financial funding is available now without ha
How the features benefit someone? This is not just a listing of features. What do they do? Why do they matter? How do they help improve, fix, heal, adjust, fit, and otherwise make something better, easier, faster, affordable, profitable etc.?
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.For the recipient:• You don't have to open a post card!• You see it right away, the bright picture is not hidden from view by an envelope.• The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).For the marketer:• Save money. You can mail a post card 1st class for less than the cheapest letter rate.• No stuffing required.Postcards win out on all counts.Check out the following case study.Here is what one successful postcard marke
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Everyone wants to be successful in their affiliate marketing business. How can you achieve this? Many people are making great income as affiliates. The following steps will be helpful in creating a good income with Affiliate Marketing .1. Choose the right affiliate programs which you personally believe in and like to promote to Others. Do not promote anything just for the sake of promoting. If you do so you will not enjoy promoting your business.2. Spend adequate time to study about the affiliate programs you have joined. Learn the different methods of promoting as per their guidelines and follow them correctly. Only then you will be able to market it and make sales.3. Make a website to promote your affiliate programs with keyword rich contents. If you are able to spend on a website in the beginning itself to promote all your affiliate programs together it wil
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proof and more proof.
Bios. Your staff counts too.
Testimonials. Because customers count even more.
List your credentials, your expertise, and that of your employees or staff. If you or someone is an “expert”, or respected member of an organization, this is worth noting.
Your resume
Personal information. Do this with care, and based on the kind of website you own. I look for evidence of existence and sometimes a relationship to the field, products, or service. This can tie into passion and the emotional connection with your website visitors.
If you offer columns like Dear Doctor, Dear Expert, and related content, provide proof these people actually exist and have the required qualifications that can be verified (and provide a way to do that.)
Write articles on your topic or invite reputable guest writers. If they agree to write, you must be special.
Put up a blog and write consistently in it. Slacking off sends a warning that you or your company are [fill in countless suspicions here].
All That and the Paring Knife Too?
I like proof. In real-life, I’ll seek out signs that an offer or product is real. For example, I believe that Rachel Ray makes fantastic meals in 7 minutes on her show because she offers the food to her audience, the camera pulls in for a close-up and the person looks ready to faint from taste bud ecstasy. This is proof (or great acting.)
I want to know that the indestructible ball for my dog is really that. Therefore, I need to know what it’s made of, why my Golden Retriever who eats army men toys will want to play with it, and if some company tested it, throw that into your product description too. Pictures of doggie-customers is a major “Aw, So Cute” connection device.
If you made two million dollars last month selling your book online, list the phone number of your accountant, so that non-believers can call to verify your story.
Small businesses, you can most certainly stand up to those big companies that hide behind their fancy logo and stock prices. Enroll your company into verification programs that check for best business practices, online security, and other consumer-oriented verification. Show off those icons.
Try to avoid being coy or evasive with navigation, content or link labels. Experienced website visitors can spot manipulation a mile away. Describe every action they will take, before they take it. This means letting visitors know when they are about to download, read, learn, order, buy, search, call, email, or click on a PDF file.
Credibility adds up with these small details because to your web site visitors, you are likely a complete stranger. They may leave your si
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